Market Trends of Asia-Pacific Lingerie Industry
This section covers the major market trends shaping the APAC Lingerie Market according to our research experts:
Inclination Towards Healthy Lifestyle Trends and Athleisure
The market is expanding as a result of the rising popularity of fitness activities like yoga, weight training, aerobics, and running, as well as an increase in the number of women participating in fitness- and sport-related activities and rising rates of membership at gyms and health clubs. This includes women participating in more significant numbers in sports and movement fitness activities in countries like China, Japan, and India, among others.
Also, increased government initiatives in various countries meant to improve sports participation are playing a pivotal role in driving the demand for athletic lingerie in the last few years. Moreover, the government may invest more to encourage more consumers to participate in physical activities and strengthen links between the community and sports organizations. The rising prominence of sports activities, international sports and fitness events, social media influence, and various government initiatives and campaigns, such as '#FitIndia' (by the government of India in March 2018), is encouraging consumers to take part in various fitness and sports-related activities, thus contributing to the increasing expenditure on a healthy lifestyle.
Online Retail Stores Holds A Prominent Share in the Market
Online retail stores have been gaining popularity as the platform features product details, a questionnaire regarding the sizes, a more comprehensive selection of different brands, and a broader array of materials, designs & colors, all while offering the convenience of shopping from the comfort of one's home, thereby augmenting market growth. Furthermore, the exchange/ return policies and attractive offers and incentives offered by these channels also play an essential role in triggering the growth of lingerie sales via the online retail channel during the forecast period. For instance, in June 2020, international lingerie and apparel brand, 6IXTY8IGHT announced the brand's e-commerce launch in Japan, witnessing the opportunity in Japanese consumers' demand for young and trendy fashion lingerie and apparel at pocket-friendly prices.
Furthermore, the discrete and anonymous shopping nature of e-commerce enabled consumers to purchase different styles of lingerie including erotic lingerie from the comfort of their homes. For instance, in April 2022, fashion designer Masaba Gupta collaborated with Nykaa Fashion's brand 'Nykd by Nykaa' to launch a new and exclusive line of women's underwear. The collection, inspired by the designer's flair for Indian flowers, fruits, and spices, is made using super soft cotton fabric and features a lightweight and odor-free finish and anti-microbial finish.
