Asia-Pacific Lingerie Market Size (2024 - 2029)

APAC Lingerie Market Analysis

Asia-Pacific Lingerie Market is projected to register a CAGR of 9.9% during the forecast period, 2022-2027.

The lasting impact of COVID-19 pandemic on health, social and economic crises combined cannot be underestimated. With months of lockdowns, international travel bans, and retail businesses shuttered, purchase and usage behavior has changed dramatically across the lingerie space, and sales have fallen across many lingerie segments. Moreover, the increasing health consciousness among consumers is a huge factor in market growth, making sustainability a fashion trend creating opportunities for many brands to switch to more ethical production, which can benefit the consumers in any way possible. For instance, in April 2021, Clovia, one of India's leading brands for women's innerwear, loungewear, and personal care, introduced "Bra-Bot," an online artificial intelligence (AI) based chatbot to help customers buy the right innerwear and other categories in the bid to improve their customer's online shopping experience closer to assisted offline retail experience and provide its customers technology-driven help for making the right purchase decisions in the product category which boasts of high customer engagement.

The Asia-Pacific Lingerie Market is mainly driven by the expanding popularity of e-commerce, rising disposable incomes, and changing consumer preferences. With the evolution in the fashion industry, lingerie manufacturers have started using fabrics such as nylon, polyester, satin, lace, sheer, lycra, silk, and cotton in their lingerie.

Lingerie brands are putting more of an emphasis on customer needs and expanding their online presence in response to the ever-expanding social consciousness movements. Additionally, the demand for luxury lingerie is supported by consumers' preference for high-end goods. To increase visibility, luxury lingerie brands have aggressively promoted their products via social media and celebrity endorsements. Furthermore, in an effort to catch consumers' attention, these brands have been launching new campaigns.

APAC Lingerie Industry Segmentation

Lingerie is a category of women's clothing, including shapewear, undergarments, and others. This line of garments for women includes bras, panties, and camisoles, among others. A bra, short for brassiere or brassière, is a form-fitting undergarment primarily used to support breasts. The Asia-Pacific lingerie market is segmented based on type, distribution channel, and country. Asia-Pacific Lingerie Market is segmented based on product type into brassiere, briefs, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. By country, the market is segmented into China, Japan, India, Australia, and the Rest of Asia-Pacific. The report offers market size and forecasts in value (USD million) for the above segments.