The APAC market for kitchen appliances was worth USD XX billion in 2016 and is expected to grow to USD XX billion by 2021, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X%, from USD X.X billion in 2016 to USD X.X billion in 2021. Large appliances are worth USD X.X billion as of 2016 and are expected to grow at CAGR of XX% to USD X.X billion in 2021.

Asia-Pacific Kitchen Appliances Products Market-Market

The kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession. The presence of a large number of alternatives is driving this segment and with the improving economic scenario, the market is expected to witness robust growth over the forecast period.

Drivers

Some of the factors driving the market are:

Expanding middle class in South East Asia
Consistent growth in the developed regions of Asia-Pacific
A large number of unique product offerings manufactured to fit the purchasing power
Unique needs of a vast variety of the population in Asia-Pacific
Increasing urbanization
Inclusion of women in the workforce
Increasing markets in South East Asia

Restraints

There are, however, some factors restraining the market. These include:

Stagnation due to high penetration in several market regions
Lack of affordable innovations urging people to replace their existing alternatives
High level of competition

The market for home appliances is in a large part driven by kitchen appliances. With several of the world’s regions, including Asia-Pacific, in economic troubles, the category of home appliances is being driven by smaller ticket-sized appliances common in the kitchen. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The New Zealand and Australian premium segments for kitchen appliances are ruled by US-based firms like Electrolux and Whirlpool, while the mid-market and mass market ranges are catered to by other Asian and South Asian companies. Markets in India and China and other surrounding countries are registering high growth due to the increasing urbanization, the inclusion of women in the workplace, expanding middle class, and the inclusion of new marketplaces.

The latest trend in home appliances, including kitchen appliances, is that of energy efficiency and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances alone are expected to drive this category. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills or are available without frills across several price ranges.

Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie-ups with manufacturers, and e-commerce, which has been posing as a major competitor to other sellers due to the highly competitive discounts and other offers.

Some notable companies included in the report are:

Bosch
Electrolux
GE
LG Electronics
Murphy Richards
Philips
Samsung

What the Report Offers

Market definition for kitchen appliances along with identification of key drivers and restraints for the market
Market analysis for the Asia-Pacific kitchen appliances market, with region-specific assessments and competition analysis on a regional scale
Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
Identification and analysis of the macro and micro factors that affect the Asia-Pacific kitchen appliances market on a regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

1. Research Methodology

2. Executive Summary

3. Market Overview

3.1 Overview

3.2 Industry Value Chain Analysis

3.3 Industry Attractiveness - Porter's Five Force Analysis

3.3.1 Bargaining Power of Suppliers

3.3.2 Bargaining Power of Consumers

3.3.3 Threat from New Entrants

3.3.4 Threat from Substitute Products

3.3.5 Competitive Rivalry within the Industry

3.4 Industry Policies

4. Market Dynamics

4.1 Introduction

4.2 Drivers

4.2.1 Demand for Appliances in End-User Market

4.2.2 Changing Lifestyle

4.3 Restraints

4.3.1 Lack of Expertise

4.3.2 Dominance of Traditional Kitchen

4.4 Opportunities

4.4.1 Urbanization

4.4.2 Changing Consumer Behavior

5. Kitchen Appliances Products Market Segmentation, Forecasts, and Trends

5.1 By Products

5.1.1 Electric Steamers

5.1.2 Water Purifier

5.1.3 Micro Oven

5.1.4 Refrigerators

5.1.5 Air Fryer

5.1.6 Induction Stoves

5.1.7 Dishwashers

5.1.8 Others

5.2 By Distribution Channel

5.2.1 Direct Selling

5.2.2 E-commerce

5.2.3 Stores

5.2.4 Others

5.3 By Region

5.3.1 Asia-Pacific

5.3.1.1 China

5.3.1.2 India

5.3.1.3 Japan

5.3.1.4 South Korea

5.3.1.5 Australia

5.3.1.6 Others

6. Vendor Market Share Analysis

7. Competitive Intelligence - Company Profiles

7.1 Phillips

7.1.1 Overview

7.1.2 Products and Services

7.1.3 Financials

7.1.4 Key Developments

7.2 Murphy Richards

7.2.1 Overview

7.2.2 Products and Services

7.2.3 Financials

7.2.4 Key Developments

7.3 Samsung

7.3.1 Overview

7.3.2 Products and Services

7.3.3 Financials

7.3.4 Key Developments

7.4 Bosch

7.4.1 Overview

7.4.2 Products and Services

7.4.3 Financials

7.4.4 Key Developments

7.5 Electrolux

7.5.1 Overview

7.5.2 Products and Services

7.5.3 Financials

7.5.4 Key Developments

7.6 Panasonic

7.6.1 Overview

7.6.2 Products and Services

7.6.3 Financials

7.6.4 Key Developments

7.7 Havells

7.7.1 Overview

7.7.2 Products and Services

7.7.3 Financials

7.7.4 Key Developments

7.8 Eureka Forbes

7.8.1 Overview

7.8.2 Products and Services

7.8.3 Financials

7.8.4 Key Developments

7.9 IFB

7.9.1 Overview

7.9.2 Products and Services

7.9.3 Financials

7.9.4 Key Developments

7.10 LG Corp

7.10.1 Overview

7.10.2 Products and Services

7.10.3 Financials

7.10.4 Key Developments

8. Investment Analysis

8.1 Recent Mergers and Acquisitions

8.2 Investment Scenario and Opportunities

9. Future of Kitchen Appliances Products Market

LIST OF TABLES

1: Asia-Pacific Kitchen Appliances Products Market Revenue, 2014-2020(USD Billion)

2: Kitchen Appliances Products Market Revenue, by Products, Electric Steamers, 2014-2020(USD Billion)

3: Kitchen Appliances Products Market Revenue, by Products, Water Purifiers, 2014-2020(USD Billion)

4: Kitchen Appliances Products Market Revenue, by Products, Micro Oven, 2014-2020(USD Billion)

5: Kitchen Appliances Products Market Revenue, by Products, Refrigerators, 2014-2020(USD Billion)

6: Kitchen Appliances Products Market Revenue, by Products, Air Fryer, 2014-2020(USD Billion)

7: Kitchen Appliances Products Market Revenue, by Products, Induction Stoves, 2014-2020(USD Billion)

8: Kitchen Appliances Products Market Revenue, by Products, Dishwashers, 2014-2020(USD Billion)

9: Kitchen Appliances Products Market Revenue, by Products, Others, 2014-2020(USD Billion)

10: Kitchen Appliances Products Market Revenue, by Distribution Channel, 2014-2020(USD Billion)

11: Kitchen Appliances Products Market Revenue, by Distribution Channel, Supermarkets, 2014-2020(USD Billion)

12: Kitchen Appliances Products Market Revenue, by Distribution Channel, Specialty Stores, 2014-2020(USD Billion)

13: Kitchen Appliances Products Market Revenue, by Distribution Channel, E-commerce, 2014-2020(USD Billion)

14: Kitchen Appliances Products Market Revenue, by Distribution Channel, Departmental Stores, 2014-2020(USD Billion)

15: Kitchen Appliances Products Market Revenue, by Distribution Channel, Pharmacies, 2014-2020(USD Billion)

16: Kitchen Appliances Products Market Revenue, by Distribution Channel, Others, 2014-2020(USD Billion)

17: Kitchen Appliances Products Market Revenue, by Region, Asia-Pacific, 2014-2020(USD Billion)

18: Kitchen Appliances Products Market Revenue, by Country, China, 2014-2020(USD Billion)

19: Kitchen Appliances Products Market Revenue, by Country, Japan, 2014-2020(USD Billion)

20: Kitchen Appliances Products Market Revenue, by Country, India, 2014-2020(USD Billion)

21: Kitchen Appliances Products Market Revenue, by Country, Australia, 2014-2020(USD Billion)

22: Kitchen Appliances Products Market Revenue, by Country, South Korea, 2014-2020(USD Billion)

23: Kitchen Appliances Products Market Revenue, by Country, Others, 2014-2020(USD Billion)

Asia Pacific Kitchen Appliances Products Market - By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts (2020 - 2025)

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