Market Share of Asia-Pacific Immersive Entertainment Industry
The Asia-Pacific immersive entertainment market is fragmented. Players are adopting strategies such as partnerships, innovations, mergers, and acquisitions to enhance their product offerings and gain sustainable competitive advantages. Further, the launch of immersive theaters and immersive entertainment sectors is emerging as a key market strategy.
- March 2024: iQIYI, a leading online entertainment service in China, unveiled a virtual reality (VR) immersive theater in Xi'an in the Shaanxi province. Leveraging its hit original IP, "Strange Tales of Tang Dynasty 2: To the West," the VR immersive theater was a major attraction in the city during the Chinese New Year holiday. This success underscored iQIYI's expertise in turning popular IPs into tangible, offline experiences.
- March 2024: Immersive Fort Tokyo, a new theme park centered on immersive experiences, opened to the public in Tokyo’s Odaiba area. Drawing inspiration from immersive theatre, this one-of-a-kind destination boasts 12 attractions alongside six shops and dining establishments. Setting a global precedent, Immersive Fort Tokyo allows guests to engage and participate as players. Notable attractions include a grand, immersive theatre spectacle, a horror experience, and an unexpected show that makes its entrance in a restaurant.
Asia-Pacific Immersive Entertainment Market Leaders
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iQIYI
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teamlab
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CultureSpaces
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Vividthree Productions Pte Ltd
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Grande Experiences
*Disclaimer: Major Players sorted in no particular order
