Market Trends of Asia Pacific Herbal Beauty Products Industry
This section covers the major market trends shaping the APAC Herbal Beauty Products Market according to our research experts:
Rising Demand for Hair Care Products in the Region
Shampoo, conditioner, hair oil, hair gels, hair masks, and other hair care products such as masks, leave-in conditioners are considered under the scope of the study, among which shampoos segment in the Asia Pacific region is projected to experience solid growth in current value terms over the forecast period, reflecting the category's high level of maturity, affordable prices, and innovation in the male beauty/grooming category. This large demand for the segment is primarily owing to the use of herbs and flowers have potent effects that are in high demand, thus performing well in the Asia-Pacific region. Ingredients such as coconut oil, sunflower oil, jojoba oil, olive oil, Heena, and neem are used to manufacture herbal hair care products. Moreover, herbal beauty products are suitable for all types of hair products which is influencing the sales of herbal beauty products.
India to Hold the Major Share in the Asia Pacific Region
This has led to increases awareness regarding appearance and looks among all the age groups, from Gen Z to baby boomers, and thereby have increased the spending on personal care products. This is a major factor fueling the growth of the market in the region. The key players in the country are focusing on the environmental dimension of their strategies by creating sustainable partnerships with local vendors or providing information to their consumers about the origin and quality of their raw materials to meet consumer expectations. For instance, Natura & Co., beauty products company, acquired Avon Produts, Inc. The acquisition is expected to strengthen Natura's presence in the beauty products industry including herbal products.
