Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 2.95 Billion |
Market Size (2030) | USD 3.5 Billion |
CAGR (2025 - 2030) | 3.50 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Haying And Forage Machinery Market Analysis
The Asia-Pacific Haying And Forage Machinery Market size is estimated at USD 2.95 billion in 2025, and is expected to reach USD 3.5 billion by 2030, at a CAGR of 3.5% during the forecast period (2025-2030).
Agricultural haying and forage machinery play a crucial role in improving forage quality, output, cost-effectiveness, and drying rates. These machines help meet the increasing demand for plant-based animal feed. Farm mechanization reduces time, labor, and crop production costs while minimizing post-harvest losses and increasing crop output and farm income. The industry has seen consistent growth across manually operated tools, animal-operated implements, and mechanically and electrically powered equipment.
According to USDA reports, China's dairy industry expansion directly impacts the demand for forage machinery. The country's dairy cow population is projected to increase from 6.6 million heads in 2023 to 6.65 million heads in 2024. This growth corresponds with an increase in milk production from 41.9 million metric tons in 2023 to 42.5 million metric tons in 2024. The rising demand for high-quality forage to support this dairy expansion is anticipated to drive market growth during the forecast period.
Farmers worldwide face challenges including labor scarcity and rising minimum wages. In response, governments are implementing schemes and subsidies to improve farm productivity through mechanization. India's Sub-Mission on Agricultural Mechanization (SMAM) exemplifies these efforts, aiming to enhance agricultural productivity, increase food grain availability, boost agricultural exports, address labor shortages, and promote efficient use of natural resources and farm inputs. The program offers a 60% subsidy on equipment including straw rakes, balers, loaders, and other post-harvest machinery. These government initiatives through training centers is anticipated to increase the adoption of haying and forage machinery in the coming years.
Asia-Pacific Haying And Forage Machinery Market Trends
Mower and Conditioners Dominates the Market
The preservation of forage quality after harvest relies on efficient cutting and field removal to prevent weather-related crop damage. Hay farmers increasingly use disc cutter bar mower-conditioners due to their superior ground speed and ability to effectively cut tangled crops. The combination of increasing demand for high-quality hay and forage, along with low maintenance costs, has driven the growth in mower-conditioner demand.
Mower applications vary by region and terrain requirements. For example, China Agricultural University developed an alfalfa mowing and flattening harvester that adapts to topographical variations for more effective harvesting operations. This equipment features a flexible steering system and enhanced climbing capabilities, addressing the gap in forage harvesting machinery for mountainous areas. In response to market demand, manufacturers continue to innovate, as demonstrated by Solis Tractors' introduction of electric mowers (S1E30 and S1E42) at Agritechnica 2023.
According to World Bank data, agricultural employment in India decreased from 44.07% to 42.86% of total employment in 2022. This decline has prompted farmers to adopt agricultural mechanization as an alternative to manual labor, as mechanical solutions offer cost-effectiveness, availability, and efficiency in forage crop cultivation and harvesting operations. The shift toward mechanization and the benefits it offers is anticipated to increase the demand for mowers and conditioners during the forecast period.
China Dominates the Market
The area under forage crop cultivation in China is expanding due to increasing animal feed demand. The government continues to promote silage production and plans to expand forage crop cultivation areas. According to the OECD-FAO Agricultural Outlook 2021-2030, China's per capita beef consumption will reach 3.99 kg/person in 2029, with milk consumption showing an upward trend. The sustained growth in global animal protein demand necessitates an expansion of domestic forage crop production capacity. These factors is anticipated to drive the Haying and Forage Machinery market during the forecast period.
China's developing animal husbandry sector has led to increased demand for silage harvesters, which are used to chop whole stalks of corn, sorghum, sunflower, and harvest forage. According to USDA, in 2024, both central and local governments implemented measures to stabilize China's dairy herd and milk production. These include subsidies for high-quality dairy cow breeding, milk powder and cheese production, and interest rate subsidies for breeding and dairy processing. While corn silage remains the primary forage in China, the country is increasing production of alfalfa, sheep grass, and oat grass to reduce import dependence. Data from the General Administration of Customs of China (GACC) indicates that forage imports decreased by 45.04% to 1.1 million metric tons in 2023, with import value declining by 46% to USD 542.69 million.
Asia-Pacific Haying And Forage Machinery Industry Overview
The Asia Pacific haying and forage machinery market is fragmented, with numerous companies holding small market shares. Key players include Kubota Corporation, CNH Industrial NV, Deere and Company, AGCO Corporation, and ISEKI & CO. Ltd. Companies in the market focus on product innovation and new product launches to maintain their competitive positions. Major manufacturers invest in research and development while expanding production capacity to meet growing demand. Companies also pursue acquisitions, partnerships, and market expansions to strengthen their research capabilities and market presence.
Asia-Pacific Haying And Forage Machinery Market Leaders
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AGCO Corporation
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CNH Industrial NV
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Deere and Company
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Kubota Corporation
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ISEKI & Co. Ltd
- *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Haying And Forage Machinery Market News
- August 2024: Yanmar Holdings Co., Ltd. acquired CLAAS India, a manufacturer of agricultural machinery in India, through its group company Yanmar Coromandel Agrisolutions.
- November 2023: Solis Tractors launched a new series of electric agricultural mowers (S1E30 and S1E42) designed to elevate productivity and efficiency for farming communities in India.
Asia-Pacific Haying And Forage Machinery Industry Segmentation
Hay and forage harvesters also referred to as silage harvesters, foragers, or choppers, are agricultural implements used to harvest forage plants for livestock silage production. Tedder machines spread and turn loose hay in fields to facilitate drying. The Asia-Pacific haying and forage machinery market segments include mowers and conditioners, balers, forage harvesters, and other related equipment. The market analysis covers China, India, Japan, Indonesia, Vietnam, Australia, Thailand, and other Asia-Pacific regions, providing market estimations and forecasts in both value (USD) and volume (units) for each segment.
Type | Mower and Conditioners |
Balers | |
Forage Harvesters | |
Other Haying And Forage Machinery | |
Geography | China |
India | |
Japan | |
Indonesia | |
Vietnam | |
Australia | |
Thailand | |
Rest of Asia-Pacific |
Asia-Pacific Haying And Forage Machinery Market Research FAQs
How big is the Asia-Pacific Haying And Forage Machinery Market?
The Asia-Pacific Haying And Forage Machinery Market size is expected to reach USD 2.95 billion in 2025 and grow at a CAGR of 3.5% to reach USD 3.5 billion by 2030.
What is the current Asia-Pacific Haying And Forage Machinery Market size?
In 2025, the Asia-Pacific Haying And Forage Machinery Market size is expected to reach USD 2.95 billion.
Who are the key players in Asia-Pacific Haying And Forage Machinery Market?
AGCO Corporation, CNH Industrial NV, Deere and Company, Kubota Corporation and ISEKI & Co. Ltd are the major companies operating in the Asia-Pacific Haying And Forage Machinery Market.
What years does this Asia-Pacific Haying And Forage Machinery Market cover, and what was the market size in 2024?
In 2024, the Asia-Pacific Haying And Forage Machinery Market size was estimated at USD 2.85 billion. The report covers the Asia-Pacific Haying And Forage Machinery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Haying And Forage Machinery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Haying And Forage Machinery Industry Report
The Asia Pacific Haying and Forage Machinery market report provides a comprehensive market analysis, covering various segments such as Haying and Forage machinery, Harvesting Machinery, Spraying, and Planting Machinery. The report offers an in-depth industry analysis and industry overview, highlighting key market trends and market growth. It includes detailed industry information and market data, offering insights into market segmentation and market value. The market forecast and market outlook sections provide future market predictions and industry outlook, helping stakeholders understand the potential growth rate and market leaders in the region.
The market report also includes industry reports and industry research, presenting industry statistics and industry size. The market review and market predictions sections offer a thorough analysis of market trends and market growth. The report example and report PDF provide additional resources for further market research. The report highlights the importance of market leaders and market segmentation, offering a detailed market overview and market review. The industry sales and industry trends sections provide insights into the current market dynamics and future industry outlook.
Overall, the report is a valuable resource for research companies and stakeholders looking to gain a comprehensive understanding of the Asia Pacific Haying and Forage Machinery market. It offers a detailed market analysis, market forecast, and industry research, helping stakeholders make informed decisions based on industry reports and market data. The report also includes a sample of the industry analysis as a free report PDF download, providing additional insights into the market trends and industry statistics.