Asia Pacific Hair Styling Products Market Trends

Japan remains the dominant market for hair styling products driven by increased consumer spending on fashion products. Recovered the Japanese economy due to strong corporate profits has fueled consumer spending on personal care products. Japan has the highest per capita spending on cosmetic products and increased demand for men grooming products has led to significant sales the hair styling products. In terms of business expansion, many Japanese brands are investing in the US, Europe, and Brazil to expand their market presence after its massive success from domestic markets. Furthermore, the prominence of both J-beauty and K-can be witnessed as a part of innovation in cosmetics care globally.

The recent growth of Chinese tourists in Japan has boosted the Japanese personal care market. Japanese beauty has the fastest and efficient cutting-edge trends in personal care to bring to the market quickly compared to other regions. Increased elderly population resulting in hair thinning and demand for anti-aging hair styling products in Japan are some of the factors that have boosted sales over the past years. South Korea is one of the significant hair styling products markets which is moving at a healthy growth rate. Furthermore, the growing interest in international hair care brands among Asians has also leveraged the hair styling products to escalate further.