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Asia Pacific Hair Styling Products Market Size (2024 - 2029)

The Asia-Pacific hair styling products market is experiencing growth driven by the expanding fashion industry and the personal care and cosmetic segments. This growth is supported by the introduction of new products featuring innovative fragrances and competitive pricing, which have created opportunities for new market entrants. Japan and China are the leading markets in the region, with factors such as changing lifestyles, increased disposable income, product innovation, and strategic marketing activities contributing to the market's expansion.

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Market Size of Asia Pacific Hair Styling Products Industry

Marke1t Snapshot
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

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APAC Hair Styling Product Market Analysis

The Asia-Pacific Hair Styling Products market is expected to grow at a CAGR of 4.2% over the forecast period, 2020 to 2025

  • The growing fashion industry, along with a growth in personal care and the cosmetic segment has paved a strong ground for hair styling products to prosper. New products that encompass novel fragrances along with branded products available at a much generic price have leveraged the growth room for new entrants in the market.
  • Japan and China remain the largest market for Hair Styling Products market in Asia-Pacific. Changing lifestyle, rising disposable income, product innovation, and marketing activities are various factors driven the market for hair styling products in the region.

APAC Hair Styling Product Industry Segmentation

The Asia-Pacific Hair Styling Products market is segmented by Product type as Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, and Other styling products, by distribution channel as Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others. By Geography the market is studied for China, India, Japan, Australia, and the Rest of the Asia Pacific region.

By Product Type
Hair Gel
Hair Mousse
Hairspray
Styling Creams and Waxes
Styling Spray
Other Hair Styling products
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Specialist retailers
Online Retailers
Others
By Geography
China
India
Japan
Australia
Rest of Asia Pacific
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Asia Pacific Hair Styling Products Market Size Summary

The Asia-Pacific hair styling products market is experiencing robust growth, driven by the expanding fashion industry and the increasing demand for personal care and cosmetics. This growth is facilitated by the introduction of innovative products featuring novel fragrances and the availability of branded products at competitive prices, which have created opportunities for new market entrants. Japan and China are the leading markets in the region, with factors such as changing lifestyles, rising disposable incomes, and aggressive marketing strategies contributing to the market's expansion. Japan, in particular, sees high consumer spending on fashion and personal care, supported by a recovering economy and increased demand for men's grooming products. The influence of J-beauty and K-beauty trends further underscores the region's role in global cosmetic innovation.

The market is characterized by intense competition, with regional brands vying against established multinational companies. Hair gels, styling creams, and waxes are among the fastest-growing segments, driven by the adoption of Western-style culture and the need for products that cater to the thick and coarse texture of Asian hair. The increasing number of working women and the impact of environmental factors on hair health are also boosting demand. Major players like Mandom Corporation, Procter & Gamble, Unilever, and L'Oreal are focusing on product innovation, while new entrants emphasize quality and performance. The market's competitive landscape is further highlighted by strategic moves such as Hindustan Unilever's expansion into India's men grooming sector through e-commerce partnerships.

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Asia Pacific Hair Styling Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Hair Gel

      2. 2.1.2 Hair Mousse

      3. 2.1.3 Hairspray

      4. 2.1.4 Styling Creams and Waxes

      5. 2.1.5 Styling Spray

      6. 2.1.6 Other Hair Styling products

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets and Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmacies & drug stores

      4. 2.2.4 Specialist retailers

      5. 2.2.5 Online Retailers

      6. 2.2.6 Others

    3. 2.3 By Geography

      1. 2.3.1 China

      2. 2.3.2 India

      3. 2.3.3 Japan

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia Pacific

Asia Pacific Hair Styling Products Market Size FAQs

The Asia Pacific Hair Styling Products Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Unilever, Procter & Gamble Co., Loreal S.A. and Beiersdorf AG are the major companies operating in the Asia Pacific Hair Styling Products Market.

Asia Pacific Hair Styling Products Market Report Snapshots

Hair Styling Products Market in APAC Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)