Market Share of Asia Pacific Hair Styling Products Industry
The Asia-Pacific Hair Styling Products market is very competitive with many regional brands continue to compete with foreign brands. The well-established presence of multinational brands is focusing on product innovation while new entrants are targeting quality and high-performance products. For an instance, in June 2018, Hindustan Unilever Limited's classic men-grooming brand Brylcreem launched a range of hairstyling creams, gel, hair wax, three in1shampoo, and Beard grooming products in India after its partnership with India's leading online shopping site Amazon. The company aims to strengthen e-commerce sales and to expand its presence in the men grooming sector.
Major players include - Mandom Corporation, Procter & Gamble Co., Unilever Plc., Kao Corporation, L`Oreal S.A., Henkel AG & Co KGaA among others.
APAC Hair Styling Product Market Leaders
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Unilever
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Procter & Gamble Co.
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Loreal S.A.
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Beiersdorf AG
*Disclaimer: Major Players sorted in no particular order
