Market Trends of Asia-Pacific Hair Conditioner Industry
This section covers the major market trends shaping the APAC Hair Conditioner Market according to our research experts:
Growing Demand for Organic Hair Care Products
Increased consumer preference for natural and botanical ingredients providing functional effects on hair conditioning drove the market. Also, the traditional knowledge of herbs and botanicals among consumers in China, India, and Japan is quite high that supports market growth. Brands are aggressively investing in R&D to access the regional natural hair care market. The demand for organic hair care products in the region is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region.
India is the Fastest Growing Country in Haircare Market
The India haircare market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to the high millennial population, migration towards cities, and rising women employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons, which in turn boosting the hair conditioner market in the country.
