Market Size of Asia Pacific Hair Colorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Hair Color Market Analysis
Over the next few years, the Asia-Pacific hair colorants market is expected to register a CAGR of 6.2%.
The growing use of hair color by the aging population to cover their gray hair is the primary driver for the growth of the hair color market. India is expected to have the fastest-growing hair colorant market in the Asia-Pacific region. This is because more and more people are working long hours, which can cause stress and early graying. On the other hand, having products on store shelves has made it easier for customers to get them, which has led to more sales of branded hair colorants. Leading players in the hair colorants market, like L'Oreal, are using strong digital resources to maintain a strong online presence, which is important for the success of the market.
People all over South Korea are looking for new and unusual products with exotic ingredients that make them feel luxurious and help them relax. On the other hand, a growing share of South Korean women are looking for novel solutions, specifically in haircare, color combinations, new textures, and those offering experimental looks. Companies are coming up with better solutions to tackle the issue, like using natural ingredients and refraining from using ammonia. Manufacturers are also taking advantage of this trend by making and selling products that have a certain mix of unique ingredients.
APAC Hair Color Industry Segmentation
Hair colorants are a group of commercial products that can change the color of hair in a wide range of tones and shades, from very light blonde to black and everything in between, including golden ash, reddish, mahogany, violet, etc. The product type, distribution channel, and geographic segments of the Asia-Pacific hair colorants market. Based on the product type, the market is segmented into bleachers, highlighters, permanent colorants, semi-permanent colorants, and other hair colorants. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, department stores, pharmacies and drugstores, specialist retailers, online retail, and others. Based on country, the market is segmented into China, India, Japan, Australia, and the Rest of Asia Pacific. The report offers the market size and forecasts in value (USD million) for the above segments.
| Product Type | |
| Bleachers | |
| Highlighters | |
| Permanent Colorants | |
| Semi-Permanent Colorants | |
| Other Hair Colorants |
| Distribution Channel | |
| Supermarkets and Hypermarkets | |
| Convenience Stores | |
| Pharmacies & Drug Stores | |
| Specialist Retailers | |
| Online Retailers | |
| Other Distribution Channels |
| Country | |
| China | |
| India | |
| Japan | |
| Australia | |
| Rest of Asia Pacific |
Asia Pacific Hair Colorants Market Size Summary
The Asia-Pacific hair colorants market is poised for significant growth, driven primarily by the increasing demand from the aging population seeking to cover gray hair and the younger demographic eager to experiment with new styles. The market is characterized by a strong presence of both domestic and international players, with companies like L'Oreal, Henkel, Unilever, Proctor & Gamble, and Godrej Consumer Products Limited leading the charge. These companies are leveraging digital platforms and innovative product offerings to cater to diverse consumer preferences, such as ammonia-free and natural ingredient-based solutions. The market's expansion is further fueled by the growing urbanization and changing lifestyles in emerging markets, where hair colorants are becoming a staple for achieving stylish looks.
India is anticipated to experience the fastest growth in the region, attributed to the increasing work-related stress leading to early graying and the easy availability of hair color products. South Korea, on the other hand, is witnessing a surge in demand for exotic and luxurious hair care solutions, with a focus on novel textures and color combinations. The market is predominantly dominated by permanent hair colorants, favored by both older and younger consumers in countries like Japan and China. The influence of celebrities and fashion trends is also a significant factor driving the popularity of hair colorants across all age groups. Strategic initiatives such as mergers, acquisitions, and new product developments are key tactics employed by major players to enhance their market presence and meet evolving consumer demands.
Asia Pacific Hair Colorants Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Bleachers
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2.1.2 Highlighters
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2.1.3 Permanent Colorants
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2.1.4 Semi-Permanent Colorants
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2.1.5 Other Hair Colorants
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2.2 Distribution Channel
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2.2.1 Supermarkets and Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies & Drug Stores
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2.2.4 Specialist Retailers
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2.2.5 Online Retailers
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2.2.6 Other Distribution Channels
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2.3 Country
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2.3.1 China
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2.3.2 India
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2.3.3 Japan
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2.3.4 Australia
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2.3.5 Rest of Asia Pacific
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Asia Pacific Hair Colorants Market Size FAQs
What is the current Asia Pacific Hair Colorants Market size?
The Asia Pacific Hair Colorants Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in Asia Pacific Hair Colorants Market?
L'Oreal SA, Henkel AG & Co. KGaA, Unilever PLC, Proctor & Gamble Company and Godrej Consumer Products Limited are the major companies operating in the Asia Pacific Hair Colorants Market.
