APAC Hair Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.70 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
APAC Hair Care Market Analysis
The Asia Pacific Hair Care Market size is estimated at USD 33.04 billion in 2023, and is expected to reach USD 43.59 billion by 2028, growing at a CAGR of 5.70% during the forecast period (2023-2028).
- The usage of premium hair care products is most prevalent in the megacities of Asia-Pacific countries. This is likely to increase further with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers are driving sales from e-commerce in the Asia-Pacific region. In contrast, sales from physical retail channels continue to dominate the market.
- Changing consumer dynamics and increasing pollution in the region's major cities, coupled with increasing product awareness, have been identified as the primary drivers of the market. For instance, according to IQAir, Bhiwadi was the most polluted regional city in India in 2021, with an average PM2.5 concentration of 106.2 micrograms per cubic meter of air (μg/m³). PM2.5 concentrations at this level are regarded as unhealthy and pose significant health risks to the general public.
- Furthermore, increasing millennial consumers, migration toward cities, and rising women's employment further augment the market demand. The increasing population of cities is directly driving sales of haircare products through specialty stores, e-commerce websites, and salons in particular. The Asia-Pacific hair care market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in haircare products.
- Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. Such factors are expected to augment the growth of haircare products in the region during the forecast period.
APAC Hair Care Market Trends
Increasing Demand for Organic/Herbal Hair Care Products
The Asia-Pacific hair care market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as parabens and aluminum, in hair care products. Additionally, consumers with sensitivity tend to look for natural and fragrance-free products. This demand led most companies to launch natural-inspired products, such as plant-based and premium botanical ingredients. For instance, in August 2022, OrgaGlo, a plant-based skin and hair care brand, entered the Indian personal care and cosmetic industry with 18 products under its umbrella. The company claimed that its products had been formulated using plant-derived ingredients free from harmful chemicals.
Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. Also, increasing penetration of organic products through online sales channels and more players offering them through e-commerce websites are expected to attract consumers, thus driving the sales of organic hair care products.
India Accounts as the Fastest-growing Market in the Region
Changing consumer dynamics, coupled with increasing product awareness, has been identified as the primary driver of the market. These changes are due to the high millennial population, migration toward cities, rising women's employment, and increasing spending capacity. The migration to cities has directly impacted the traditional hair care products market. Growing awareness among consumers about scalp issues reflects a massive need for scalp care products. The demand for basic essential commodities and the hair oil market is expected to rise throughout the forecast period.
In India, consumers increasingly prefer items made with natural components. As a result of linking sulfates and parabens to frizzy hair, flaky scalps, and split ends, customers are avoiding products containing these compounds in favor of natural or herbal alternatives. This factor, in turn, has created a pathway and a blueprint for organic manufacturers to enter the hair care business.
For instance, in May 2022, Medimix, the flagship brand of the AVA Group, announced the launch of its new hair care line, Total Care Shampoo. Medimix total care shampoo is made of nine natural herbs and other essential ingredients, which include neem, rosemary oil, licorice, tea tree oil, Datura, wild ginger, wheat protein, Bakuchi, and apple cider vinegar. Hence, such developments are expected to drive people toward organic and herbal hair care products over synthetic products, creating ample opportunities for organic hair care stakeholders.
APAC Hair Care Industry Overview
The market is highly fragmented due to numerous small and large vendors. Companies have also begun to invest considerably in advertising to increase product awareness among users. The key players actively focus on gaining larger market shares through constant product innovation and investments in R&D to develop niche products. Companies are also using this strategy to build their brands and improve customer satisfaction, providing products more inclined to the customers' needs. The industry is considered to have significant levels of competitive rivalry in light of the abovementioned criteria. To speed up the global beauty industry's progress in tackling plastic waste, market players are considering environmental and human health issues and embracing sustainable initiatives, along with new product developments and mergers and acquisitions. Some of the major players in the market include Dabur India Ltd, Procter & Gamble, Unilever PLC, L'Oréal SA, and Kao Corporation.
APAC Hair Care Market Leaders
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L'Oréal S.A.
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Kao Corporation
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Dabur India Ltd
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Unilever PLC
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The Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
APAC Hair Care Market News
- In April 2022, Kao launched a waterless dry shampoo sheet that was originally created for use in space. In response to the rising need for portable dry shampoos, Merit launched waterless dry shampoo, which included a shampoo sheet design originally created for use in space.
- In February 2022, India's leading ayurvedic and natural health care company, Dabur India Ltd, announced the launch of Virgin Coconut Oil, further strengthening its presence in the coconut oil market. Virgin coconut oil, according to Dabur, is 100% natural. It claimed that it could be used for cooking, skin and hair health, and as a massage oil.
- In March 2021, Dabur India expanded its product offering with the introduction of a premium line of shampoos under the Dabur Vatika Select brand. The newly announced Dabur product was made available exclusively on the e-commerce platform Flipkart before being rolled out across regular retail channels over the next few months.
APAC Hair Care Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Colorant
5.1.2 Hair Spray
5.1.3 Conditioner
5.1.4 Styling Gel
5.1.5 Hair Oil
5.1.6 Shampoo
5.1.7 Other Products
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Speciality Stores
5.2.3 Online Retail Stores
5.2.4 Pharmacy and Drug Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 Japan
5.3.2 China
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Strategies adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Henkel AG & Co. KGaA
6.3.2 L'Oreal SA
6.3.3 Hoyu Co. Ltd
6.3.4 Unilever PLC
6.3.5 Mandom Corporation
6.3.6 Marico Limited
6.3.7 The Procter & Gamble Company
6.3.8 Dabur India Ltd
6.3.9 Bajaj Consumer Care Ltd
6.3.10 Kao Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
APAC Hair Care Industry Segmentation
Hair care refers to the cleanliness and cosmetology of hair that develops from the human scalp and the products employed to take care of it.
The Asia-Pacific hair care market is segmented by type, distribution channel, and geography. By type, the market is segmented into colorants, hair sprays, conditioners, styling gel, hair oil, shampoo, and other products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, pharmacy and drug stores, and other distribution channels. The report also provides an analysis of the emerging and established geographical countries in the region, including China, Japan, India, Australia, and Rest of Asia-Pacific. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Colorant | |
| Hair Spray | |
| Conditioner | |
| Styling Gel | |
| Hair Oil | |
| Shampoo | |
| Other Products |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Speciality Stores | |
| Online Retail Stores | |
| Pharmacy and Drug Stores | |
| Other Distribution Channels |
| Geography | |
| Japan | |
| China | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
APAC Hair Care Market Research FAQs
What is the current Asia Pacific Hair Care Market size?
The Asia Pacific Hair Care Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)
Who are the key players in Asia Pacific Hair Care Market?
L'Oréal S.A., Kao Corporation, Dabur India Ltd , Unilever PLC and The Procter & Gamble Company are the major companies operating in the Asia Pacific Hair Care Market.
What years does this Asia Pacific Hair Care Market cover?
The report covers the Asia Pacific Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia Pacific Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
APAC Hair Care Industry Report
Statistics for the 2024 APAC Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Hair Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
