Market Trends of Asia Pacific Garment Steamers Industry
Rising Sales Through Online Channels
Over the years, the online revenue share of small appliances in the Asia Pacific has observed a continuous increase, creating a positive externality for sales of garment steamers through online channels of E-commerce and direct websites of manufacturers in the region. Over the years, the number of e-commerce users in the Asia Pacific region has observed a continuous increase, existing at more than 700 Million last year, leading to an increasing number of manufacturers spending on their product advertisement through various channels of digital marketing as well. China, India, and Japan are emerging as major Asia-Pacific countries for the sale of garment steamer through online channels, as they exist as competitive players in the global apparel market. This trend is leading to a rising number of garment steamer manufacturers diversifying as well as increasing their sales revenue.
China Emerging as a Major Asia Pacific Player
Post Covid, the Market volume of electric household appliances in China has observed a continuous increase leading to its emerging market creating a positive externality for sales of garment steamers. Rising retail sales of apparel in the China market are leading to garment steamers emerging as an important day-to-day usage appliance for households. The share of the population engaged in the service sector which requires formal dresses for offices has observed a continuous increase over the years leading to a rising share of the employed population demanding garment steamer for taking care of their apparel and clothes. In addition, a decline in retail price inflation of household appliances is resulting in garment steamers becoming more affordable among the china population.
