Asia Pacific Functional Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Functional Beverage market is segmented by Product Type (Energy Drinks, Fortified Juices, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Online Retailing, and Other Distribution Channels), and Geography (China, India, Japan, Australia, and Rest of Asia-Pacific). The report offers market size and forecast for the market in value (USD million) for all the above segments.

Market Snapshot

Asia Pacific Functional Beverage Market - Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 7.5 %

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Market Overview

The Asia-Pacific functional beverage market is projected to record a CAGR of 7.5% during the forecast period (2022-2027).

With the sudden impact of COVID-19, the market has witnessed a surge in demand for products that provide functional benefits, such as immune health, which is likely to impact the market positively. Moreover, the Asia-Pacific region's market witnessed a growth rate of around 6.9% in 2019-2020.

Increasing demand for innovative products, like plant-based and lactose-free beverage products, drive the market studied. The Asia-Pacific functional beverage market is witnessing a strong growth due to the availability of various innovative varieties of functional drinks and growing demand from the millennial population.

The busy lifestyle of the growing urban middle-class population in the region and the lack of energy and nutrients in an individual’s diet is driving the functional beverage market. The demand from the Chinese and Japanese markets is fueling the market growth in this region. India is expected to be one of the fastest-growing markets in Asia-Pacific. Energy drinks led the market, followed by sports drinks.

Scope of the Report

A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefits. The Asia-Pacific functional beverage market is segmented by product type into energy drinks, fortified juices, sports drinks, dairy and dairy alternative drinks, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, convenience stores, online retailing, and other distribution channels. The report also includes the geographical segmentation of the report that includes China, India, Japan, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecast have been done based on value (in USD million).

By Product Type
Energy Drinks
Sports Drinks
Fortified Juices
Dairy and Dairy Alternative Beverage
Other Types
By Distribution Channel
Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Rest of Asia-Pacific

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Key Market Trends

Flavor Innovations in the Market

Consumers are increasingly drawn to the health benefits available through functional beverages. Although the gut health and functional foods phenomenon have impacted all aspects of the menu, the beverage category holds the biggest opportunity for flavor innovation. This blends the beverage industry with vitamins and supplements, allowing nutrient-dense ingredients like kale and turmeric to find a natural home. Innovations in the flavor industry have made ingredients, such as natural isojasmone and natural hibiscus extract, into functional beverages. Further, in March 2021, Red Bull launched a new Dragon Fruit flavor.

Asia-Pacific Functional Beverage Market

China Holds the Major Share in the Market

The Chinese functional beverage market is growing, owing to domestic and international companies launching new products to occupy more market share in a fiercely disputed market. The busy lifestyle, coupled with the growing urban middle-class population in the country, is also boosting sales. An increasing number of enterprises are finding China as a promising market for functional beverages and are, therefore, launching new products in the market. For instance, French food manufacturer, Danone, is offering a new vitamin beverage called Mi-PRD to traders in China. Energy beverages are getting popular among people who look for specific health benefits from their food or drink.

Asia-Pacific Functional Beverage Market-2

Competitive Landscape

The Asia-Pacific functional beverage market is highly competitive, with various players operating across segments. Due to the high growth potential in the region, most companies are trying to extend their presence in the market. Some of the major players in the market are PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, and Danone S.A. Monster Beverage CorporationProduct pricing is another strategy adopted by companies. The growth of a company in the functional beverage industry in the future depends on its distribution channel and innovation in its product list with a lucrative packaging style.

Recent Developments

In 2021, Red Bull India launched the Summer Edition to beat the summer heat. The Summer Edition Can comes with a taste of peach.

In 2020 Kirin and FANCL announced the launch of their products, one under the brand name Chu-hi Hyorei in two flavors, lemon and grapefruit. The product is claimed to reduce sugar and fat absorption, while the other is flavored water with beauty ingredients.

In 2021, Monster Beverages launched its newest drink - Super Cola in Japan. This energy drink blends Monster’s patented energy formula with the taste of cola for a carbonated kick.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Energy Drinks

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Fortified Juices

      4. 5.1.4 Dairy and Dairy Alternative Beverage

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 Red Bull GmbH

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Danone SA

      5. 6.4.5 Monster Beverage Corporation

      6. 6.4.6 Keurig Dr Pepper Inc.

      7. 6.4.7 Fonterra Co-operative Group

      8. 6.4.8 Rockstar Inc.

      9. 6.4.9 Otsuka Holdings

      10. 6.4.10 Tan Hiep Phat Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Functional Beverages Market market is studied from 2016 - 2027.

The Asia-Pacific Functional Beverages Market is growing at a CAGR of 7.5% over the next 5 years.

The Asia-Pacific Functional Beverages Market is valued at 168 Billion USD in 2016.

Red Bull GmbH, Monster Beverage Corporation, Fonterra Co-operative Group, The Coca-Cola Company, PepsiCo, Inc are the major companies operating in Asia-Pacific Functional Beverages Market.

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