Market Trends of Asia Pacific Fruits and Vegetables Juice Industry
Growing Demand for Organic Beverages
Consumers are opting for products that do not have chemical ingredients, leading to a rising demand for natural and organic foods and beverages. This change in the consumer's preference will lead to high demand for organic juices. Owing to increasing preference for organic food products, retail chains are increasingly offering organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others that are expected to grow in the near future. As a result, consumers today are increasingly aware of the rampant usage of synthetic ingredients in packaged juices and have been dissuaded from using such products. This, in turn, is propelling the demand for natural and organic juices market across the region.
According to the USDA Foreign Agricultural Service, the consumption value of organic beverages in India reached USD 92 million this year. Compared to the prior year, when the consumption value was USD 81 million, this reflects an increase in organic beverages across the nation. Organic juice demand has been gradually increasing in households as a convenient and nutritious option. Consumers are turning away from sweetened beverages and are actively seeking beverages that have the natural goodness of fruits and are free from chemicals. In addition, an increased inclination of consumers toward low-calorie and high-fiber beverages, such as organic fruit juices, vegetable juice, and blends, is anticipated to augment the growth of the market studied.
China Holds the Largest Market Share
China is emerging as the world leader in terms of agricultural produce. According to the National Bureau of Statistics of China, the production volume of fruits has been increasing in the country over the past decade. In 2021, the nation's production of fruits amounted to approximately 299.7 million metric tons. This factor enables the manufacturers to access comparatively cheaper raw materials and offer their products at competitive prices, which is one of the factors thriving the associated processed food market, majorly the fruit and vegetable juice market. Furthermore, the high purchasing power of the Chinese population, aided by surplus domestic production, has contributed to increased juice consumption within the country. Additionally, with the innovation of new products, the fruit and vegetable juice market can be estimated as a flourishing industry in China. The country has been a dominant contributor in the global market since the last few years, and a leading exporter of juice, mainly to the markets of the United States, Russian Federation, and Japan, leading to a decent revenue share from respective countries.
