APAC Frozen Snacks Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Frozen Snacks Market Analysis
The Asia Pacific frozen snacks market is projected to register a CAGR of 5.3% during the forecast period (2022-2027)
The market growth in the region is mainly driven by the rising popularity of frozen potato fries, potato wedges, and other potato products among millennial consumers. Further, Asian countries like China and India were among the major producers of potatoes worldwide, in 2020, according to FAO (The U.S. Food and Agriculture Organization). With the availability of a large volume of potatoes in the region and a high consumer affinity for potato-based food are enabling key manufacturers to produce a large assortment of potato-based frozen snacks. Furthermore, the busy lifestyles of the urban population are influencing the adoption of longer shelf life and convenience food options such as frozen snacks.
In the medium term, demand for plant-based snack products is expected to expand exponentially due to the consumer's inclination toward healthy food habits. Plant-based sausages, nuggets, and burger patties are a few of the products preferred by Asian consumers to replace conventional snack food.
Further, the outbreak of COVID-19 encouraged consumers to consume frozen snacks as longer shelf life snacks and ready-to-eat food is registering high demand owing to the work-from-home culture. For instance, ITC India, in its press release disclosed that the company's frozen snacks business has grown three times since the pandemic occurred. Also, the reach of the company's frozen foods extended from 12 towns to 132 towns from May to July 2020.
APAC Frozen Snacks Market Trends
This section covers the major market trends shaping the APAC Frozen Snacks Market according to our research experts:
Popularity of Shelf-stable Food Products
Over the years, the demand for various canned food including freeze-dried snacks has grown tremendously in the region, owing to factors such as busy lifestyles, availability of multiple products under different brands, and improved supply chain infrastructure and logistics services for frozen snacks. Working populations is highly inclined towards frozen snacks due to the high shelf life of products and the requirement of minimal processing before consumption. Additionally, the growing preference for healthy snacking is promoting sales growth of various freeze-dried fruits in the market as the fiber, vitamin C, and nutrients from the original fruit are retained in larger amounts compared to other drying technology. Moreover, the market growth is influenced by the rising adoption of Western-style diets among millennial consumers, which in turn has boosted the demand for popular U.S. and European snack products, such as frozen burger patties, nuggets, sausages, french fries, and pizzas. As a result, key brands are enhancing their production capacity and manufacturing technologies. For instance, in December 2020, McCain Foods announced the construction of a second processing plant for its potato-based frozen products in China. The company invested around USD 200 million in the new plant, located in the Yangling Agriculture Hi-Tech Development Zone, Shaanxi Province.
India is the Fastest Growing Market
The frozen snacks market in India is being driven by urban consumers who have been exposing themselves to similar products in Quick-Service Restaurants (QSRs), food stalls, and kiosks, among others. Furthermore, the growing availability of traditional favorites such as samosas, cutlets, and momos in frozen formats has attracted a growing consumer base over the past few years, thereby driving the growth of the market over the review period. Additionally, the increasing internet penetration in the country and the rising trend of purchasing groceries through online distribution channels are expected to push the demand for frozen snacks in India. Many private labels are offering a variety of freeze-dried foods through online channels to cater to market demand. For instance, in 2021, Saraf Foods, a Vadodara-based small-to-medium-sized food-processer specializing in air-drying, freeze-drying, and individually quick-frozen technology (IQF) announced its plans to expand its portfolio of freeze-dried fruits. The company offers freeze-dried fruits, vegetables, herbs and spices, including bananas, mangoes, sapota (chiku), sweet corn, green peas, onion, bitter gourd, and green peppercorn by means of online portals.
APAC Frozen Snacks Industry Overview
The market is highly fragmented with the presence of multiple regional and international players offering a wide range of frozen snacks in the market. A few of the major players include McCain Foods Limited, Nestle SA, Conagra Brands, Ajinomoto Co Inc, and Tyson Foods, among others. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio and distribution network so that they can cater to the consumer demand for various product segments. For instance, in December 2021, ITC India's brand Master Chef announced a strategic partnership with Havmor ice cream owned by Lotte Group, to enhance distribution reach across the country. Further, key brands are investing in innovative packaging formats and advanced freezing technologies to enhance product appeal.
APAC Frozen Snacks Market Leaders
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McCain Foods Limited
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Conagra Brands
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Tyson Foods
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Nestle SA
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Ajinomoto Inc
*Disclaimer: Major Players sorted in no particular order
APAC Frozen Snacks Market News
- In July 2022, Continental Coffee launched its new frozen foods lineup across India. Continental Greenbird lineup has a wide range of frozen snack products in the portfolio which include chicken-like nuggets, chicken-like seekh kebab, chicken-like sausages, and mutton-like keema. All the products offered under this line-up are 100% vegan and are made of plant-based protein derived from green pea, chickpea, etc.
- In April 2022, Prasuma company from India launched its new chilled meat along with frozen chicken nuggets, frozen veg, chicken spring rolls, and a few more frozen snack products across the country. The newly launched products are retailed across 70 cities at an affordable price point.
- In June 2021, Tyson Foods has expanded its geographical presence with the launch of plant-based products in Asia. The initial launch will introduce plant-based frozen Bites, Nuggets, and Strips to consumers in Malaysia.
APAC Frozen Snacks Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fruit based Snacks
5.1.2 Potato based Snacks
5.1.3 Meat and Seafood based Snacks
5.1.4 Other
5.2 By distribution channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 Australia
5.3.5 Rest of Asia Pacific
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 McCain Foods Limited
6.3.2 Nestle SA
6.3.3 Ajinomoto Co inc
6.3.4 Tyson Foods Inc
6.3.5 Conagra Brands
6.3.6 General Mills
6.3.7 Prasuma
6.3.8 ITC Limited
6.3.9 Earlee Products
6.3.10 Simplot Australia Pty Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MAKRET
9. DISCLAIMER
APAC Frozen Snacks Industry Segmentation
Frozen snacks are a type of snack food that has been subjected to rapid freezing and kept frozen until used. The Asia pacific frozen market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into fruit-based snacks, potato-based snacks, meat, and seafood-based snacks, and others. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising China, Japan, India, Australia, and the Rest of Asia Pacific. For each segment, the market sizing and forecasts have been done on the basis of value(in USD million).
| Product Type | |
| Fruit based Snacks | |
| Potato based Snacks | |
| Meat and Seafood based Snacks | |
| Other |
| By distribution channel | |
| Supermarkets/ Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| China | |
| India | |
| Japan | |
| Australia | |
| Rest of Asia Pacific |
APAC Frozen Snacks Market Research FAQs
What is the current Asia Pacific Frozen Snacks Market size?
The Asia Pacific Frozen Snacks Market is projected to register a CAGR of 5.30% during the forecast period (2024-2029)
Who are the key players in Asia Pacific Frozen Snacks Market?
McCain Foods Limited, Conagra Brands, Tyson Foods, Nestle SA and Ajinomoto Inc are the major companies operating in the Asia Pacific Frozen Snacks Market.
What years does this Asia Pacific Frozen Snacks Market cover?
The report covers the Asia Pacific Frozen Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia Pacific Frozen Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Asia Pacific Frozen Snacks Industry Report
Statistics for the 2024 Asia Pacific Frozen Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia Pacific Frozen Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
