Asia-Pacific Frozen Food Market Trends

Owing to fast-paced lifestyles and the need for a quick meal or snack among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Frozen food products are considered beneficial as most of them can be cooked within less time for consumption. These factors have been propelling the market growth. Ready-to-cook frozen foods such as canned seafood, instant vegetable mix, rice dishes, and noodles are extremely popular among millennial consumers as these items are half-prepared and require minimum cooking time. Moreover, key brands have provided consumers with large varieties of frozen food, wherein much of the preparation work has been done outside the home. This development has been facilitated by technological innovations in preservation, packaging, freezing, artificial flavorings and ingredients, and by using microwaves. For instance, in September 2020, SABIC, a leading manufacturer of diversified chemicals, launched a new packaging solution for frozen food, featuring a new grade of PE(polyethylene) with innovative film production technology. Further, the company claims that the new packaging solution is 100% recyclable and offers better visibility of packaged frozen food products due to higher light transmission.