| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.80 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Frozen Food Market Analysis
The Asia-Pacific Frozen Food Market is expected to register a CAGR of 6.8% during the forecast period.
The market is majorly driven by the growing consumer interest in shelf-stable food due to hectic lifestyles. Expanding working women population accompanied by economic development has fueled the demand for convenience food such as frozen food in the region over the past decade. Over the years, the market evolved from selling raw foods, such as frozen meat, fish, vegetables, and fruits, to prepared ready meals, ready-to-cook food such as dough, cutlets, gravy mixes, sandwiches, etc., and frozen desserts.
Convenience is the key factor influencing consumer preference as ready-to-cook frozen foods need less preparation time. Moreover, rising technological innovations including freezing technologies and a cold chain supply chain enable easy accessibility of frozen food products across the region, which in turn supports the market expansion. Further, the advent of new technologies has resulted in the affordability of frozen food. However, factors like the change in the flavors, including sweetness, fat content, and texture when compared to fresh foods are expected to affect the market's growth.
APAC Frozen Food Market Trends
Rising Inclination Towards Convenience Food
Owing to fast-paced lifestyles and the need for a quick meal or snack among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Frozen food products are considered beneficial as most of them can be cooked within less time for consumption. These factors have been propelling the market growth. Ready-to-cook frozen foods such as canned seafood, instant vegetable mix, rice dishes, and noodles are extremely popular among millennial consumers as these items are half-prepared and require minimum cooking time. Moreover, key brands have provided consumers with large varieties of frozen food, wherein much of the preparation work has been done outside the home. This development has been facilitated by technological innovations in preservation, packaging, freezing, artificial flavorings and ingredients, and by using microwaves. For instance, in September 2020, SABIC, a leading manufacturer of diversified chemicals, launched a new packaging solution for frozen food, featuring a new grade of PE(polyethylene) with innovative film production technology. Further, the company claims that the new packaging solution is 100% recyclable and offers better visibility of packaged frozen food products due to higher light transmission.
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Retail Sales through Online Stores is Expanding at Highest CAGR
The convenience associated with online transactions has increased the reliance on this retail channel. Consumers can compare various options and purchase the required product at the convenience of their homes. Further, online platforms offer various discounts, along with a wide assortment of frozen snacks. These product offerings include frozen snacks ranging from frozen potato fries, wedges, pizzas, croissants, fish cakes, squid rings, frozen momos, and many more. Alongside this, the major frozen snack manufacturers are partnering with e-commerce platforms to acquire a wider consumer base. For instance, in April 2022, Prasuma, an Indian frozen food brand, launched a new line of frozen food snacks including chicken nuggets, veg, and chicken spring rolls, veg and chicken mini samosas, kababs, and bacon, among others. The company has made these products available in more than 70 cities of India through its retail partners such as Swiggy Instamart, Nature's Basket, Walmart, and Meatigo.com.
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APAC Frozen Food Industry Overview
The market is moderately competitive, with the substantial presence of both global and regional players. The key players in the Asia-Pacific frozen food market are McCain Foods Limited, Lantmannen, Conagra Brands Inc., Ajinomoto Co. Inc., and General Mills, Inc. Leading companies are focused on the advanced distribution network and manufacturing expertise to gain a competitive advantage in the fastest growing market. For instance, in June 2022, FroGo, a meals tech startup, launched India's first e-commerce, which caters completely to the frozen food supply. This online retail platform offers frozen food and meals, including frozen snacks from different market giants, including Mc Cain Limited. Additionally, frozen food brands are targeting potential consumers with innovative product offerings and improved packaging formats that match the evolving consumer preference in the area of convenience and sustainability.
APAC Frozen Food Market Leaders
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McCain Foods Limited
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Ajinomoto Co. Inc.
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General Mills, Inc.
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Conagra Brands Inc.
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Lantmannen
- *Disclaimer: Major Players sorted in no particular order
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APAC Frozen Food Market News
- In July 2022, Continental Coffee (CCL), a home-grown coffee brand, launched its plant-based brand 'Continental Greenbird' in India which offers frozen foods. With Continental Greenbird, CCL initially offered four plant-based meat varieties: Chicken-like nuggets, Chicken-like seekh kebab, Chicken-like sausage, and Mutton-like keema.
- In June 2021, Tyson Foods, one of the largest meat processors in the United States, announced its plans to launch plant-based products in the Asia Pacific, including Australia. It has planned the launch of three products in Malaysia imminently under the First Pride brand. The products include frozen Bites, Nuggets, and Strips made with regionally sourced ingredients including bamboo fiber, soy protein, and wheat protein. They claimed that these products will be halal certified.
- In November 2020, Beyond Meat announced the launch of its newest plant-based product, 'pork mince' in China. Beyond Pork has been developed by the United States meat-free firm's teams in Los Angeles and Shanghai and has been rolled out in select Chinese restaurants like Egg, Moménti, RAC, Solo X, and Tun Wang.
APAC Frozen Food Industry Segmentation
Frozen food is defined as food products that are preserved under low temperatures and used over a long period. The scope of the market refers to the packaged frozen food marketed at retail outlets only. The frozen food market is segmented by product type, product category, distribution channel, and geography. By product type, the market is segmented into frozen fruits and vegetables, frozen snacks, frozen seafood, frozen meat and poultry, frozen desserts, and other product types. By product category, the market is classified as ready-to-eat, ready-to-cook, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market is segmented into China, Japan, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | Frozen Fruits & Vegetables |
| Frozen Snacks | |
| Frozen Seafood | |
| Frozen Meat and Poultry | |
| Frozen Desserts | |
| Other Types | |
| By Product Category | Ready-to-eat |
| Ready-to-cook | |
| Others | |
| By Distibution Channel | Supermarkets and Hypermarkets |
| Convenience Stores | |
| Online Retail Channels | |
| Other Distribution Channels | |
| By Geography | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
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APAC Frozen Food Market Research FAQs
What is the current Asia-Pacific Frozen Food Market size?
The Asia-Pacific Frozen Food Market is projected to register a CAGR of 6.8% during the forecast period (2025-2030)
Who are the key players in Asia-Pacific Frozen Food Market?
McCain Foods Limited, Ajinomoto Co. Inc., General Mills, Inc., Conagra Brands Inc. and Lantmannen are the major companies operating in the Asia-Pacific Frozen Food Market.
What years does this Asia-Pacific Frozen Food Market cover?
The report covers the Asia-Pacific Frozen Food Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Frozen Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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APAC Frozen Fruits and Vegetables Industry Report
Statistics for the 2025 Asia-Pacific Frozen Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Frozen Food analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
