Asia-Pacific Frozen Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Asia-Pacific Frozen Bakery Market is Segmented by Product Type (Bread, Cakes and Pastries, Pizza Crust, Morning Goods, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Retailing, and Other Distribution Channels). The report offers market size and forecast in value (USD million) for all the above segments.

APAC Frozen Bakery Market Size

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Asia Pacific Frozen Bakery Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.60 %
Market Concentration Low

Major Players

Asia Pacific Frozen Bakery Market Major Players

*Disclaimer: Major Players sorted in no particular order

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APAC Frozen Bakery Market Analysis

The Asia-Pacific frozen bakery market is projected to record a CAGR of 8.6% during the forecast period (2022-2027).

The market's growth is fuelled by hectic schedules and growing awareness about the nutritional facts among the Asian population. The frozen bakery market has grown considerably in recent times. It is projected to continue growing during the forecast period. However, with the widespread of COVID-19, people are conscious about their health and consume quality products. In Asia-Pacific, various small-scale manufacturers use sugar, with high-calorie values and shortenings rich in unhealthy saturated fats, to produce frozen bakery products. The incorporation of these ingredients is reducing the sales volume of frozen bakery products. In 2021, General Mills Inc. announced the launch of its six latest Pillsbury products in its frozen bakery product line. The Pillsbury Monkey Bread contains pre-cut dough with each kit and a sweet cinnamon sauce pouch with 10 grams of sugar, 200 calories, and 3 grams of protein.

Bakery products, such as bread, are the most common food. Factors such as availability, ease of use, product variation, and quality demand are the key factors leading frozen bakery suppliers to expand their chain across the region. The frozen bakery market grew due to the lifestyle of the Asian population. These products can be prepared conveniently, as they need less time for baking and cooking. Therefore, the demand for frozen bakery products is rising in Asia-Pacific.

The frozen bakery market is driven by giant manufacturers producing less sugar, low carb, low-fat products with innovations in terms of taste and flavor due to the diverse tastes and preferences of Asian customers. However, the frozen bakery market in Asia-Pacific is growing every day due to the rising number of quick-service restaurants, hotels, bars, and cafes, which offer frozen bakery. Thus, incorporating innovative ingredients or improvising the formulations in frozen bakery food items is economically and technologically accelerating the market's growth.

APAC Frozen Bakery Market Trends

This section covers the major market trends shaping the APAC Frozen Bakery Market according to our research experts:

Increased Demand for Baked Products with Extended Shelf Life

With the changing lifestyles, the demand for convenience foods is expected to increase faster during the forecast period. Among all other frozen bakery products, convenience food commodities are the most preferred product in Asia-Pacific. The shelf life of bakery products is mostly characterized by the onset of staling formed by microbial spoilage. Staling is marked by many physicochemical changes such as alterations in taste and aroma, increased crumb hardness, crumb opacity, starch crystallization, and staling formed by microbial spoilage. Other factors affecting shelf life are crystallization, grittiness, and spoilage of the flavors and odors due to moisture migration. Moreover, the latest development in the food and beverages sector, enhanced economic conditions, and rising consumption of ready-to-eat food products are the major factors escalating the demand for frozen bakery food items in Asia-Pacific. Consumers in Asia-Pacific are becoming health conscious, resulting in high demand for gluten-free, low-calorie, and sugar-free convenience frozen food products.

Asia Pacific Frozen Bakery Market: Year-on-Year Growth Rate (%), India, Asia-Pacific, 2018-2021

India is the Fastest Growing Market

Due to consumers' busy lifestyles, there has been a rise in the popularity of convenient food products in India. This popularity has fuelled the demand for frozen bakery products. Muffins, puffs, and other savory products are also gaining popularity as younger populations often visit independent bakeries to relish snacks. The market is expected to grow with increasing global tourism, the growing hospitality industry, and the increasing demand for frozen bakery products due to convenience. These products offer instant satisfaction with retention of both freshness and quality. However, consumers are conscious of brands while purchasing frozen bakery products, inclining toward the popularity of the brands. With the influx of several brands for pizza and burgers, like Burger King, Domino's, KFC, and Pizza Hut, there has been a shift in the preferences for these products due to their brand value, thus boosting the market's growth in India.

Asia Pacific Frozen Bakery Market: Market Share of Frozen Bakery, By Country (%), Asia-Pacific, 2021

APAC Frozen Bakery Industry Overview

The market is highly competitive, with the substantial presence of numerous global and regional players. The key players in the Asia-Pacific frozen bakery market are McCain Foods Limited, Lantmannen, Conagra Brands Inc., Ajinomoto Co. Inc., and General Mills, Inc. The global companies have been actively involved in foodservice channels to provide various frozen bakery products in ready-to-bake and ready-to-prove forms, easing the making of the final product. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across Asia-Pacific.

APAC Frozen Bakery Market Leaders

  1. McCain Foods Limited

  2. Lantmannen

  3. Ajinomoto Co. Inc.

  4. Conagra Brands Inc.

  5. General Mills Inc.

*Disclaimer: Major Players sorted in no particular order

Asia Pacific Frozen Bakery Market Concentration
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APAC Frozen Bakery Market News

  • In 2021, General Mills Inc. announced the launch of its six latest Pillsbury products in its frozen bakery product line. The Pillsbury Monkey Bread contains pre-cut dough with each kit, with a sweet cinnamon sauce pouch that has 10 grams of sugar, 200 calories, and 3 grams of protein.
  • In 2020, Nestle SA launched Life Cuisine, the latest brand fabricated to 'feed modern lifestyles' worldwide. The product range offers frozen egg bites and pizza bowls, which cater to consumer preferences through low-carb, high-protein, gluten-free, and meatless.
  • In 2019, The Haas Group announced the acquisition of Buhler to expand its business operations in India by adding an oven manufacturing plant to its service and assisting the facility in India.

APAC Frozen Bakery Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Cakes and Pastries

      3. 5.1.3 Pizza Crust

      4. 5.1.4 Morning Goods

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Departmental Stores

      4. 5.2.4 Online Retailing

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 India

      2. 5.3.2 China

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Lantmannen

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 McCain Foods Limited

      4. 6.4.4 Ajinomoto Co. Inc.

      5. 6.4.5 Conagra Brands Inc.

      6. 6.4.6 Flower Foods Inc.

      7. 6.4.7 Nestle SA

      8. 6.4.8 Pasco Shikishima Corporation

      9. 6.4.9 Aryzta AG

      10. 6.4.10 Grupo Bimbo

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

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APAC Frozen Bakery Industry Segmentation

Freezing is a procedure that assists in preserving food items from the time it has been cooked to when it is consumed. The Asia-Pacific frozen bakery market offers frozen bakery products in various forms, including bread, cakes and pastries, pizza crust, and morning goods. Each product type is retailed through supermarkets/hypermarkets, convenience stores, departmental stores, online retailing, and other distribution channels. The report offers market size and forecast for processed meat in value (USD million) for all the above segments.

By Product Type
Bread
Cakes and Pastries
Pizza Crust
Morning Goods
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Departmental Stores
Online Retailing
Other Distribution Channels
By Geography
India
China
Japan
Australia
Rest of Asia-Pacific
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APAC Frozen Bakery Market Research FAQs

The Asia-Pacific Frozen Bakery Market is projected to register a CAGR of 8.60% during the forecast period (2024-2029)

McCain Foods Limited, Lantmannen, Ajinomoto Co. Inc. , Conagra Brands Inc. and General Mills Inc. are the major companies operating in the Asia-Pacific Frozen Bakery Market.

The report covers the Asia-Pacific Frozen Bakery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Frozen Bakery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Frozen Bakery Industry Report

Statistics for the 2024 Asia-Pacific Frozen Bakery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Frozen Bakery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Frozen Bakery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)