Market Trends of Asia-Pacific Energy Bar Industry
This section covers the major market trends shaping the APAC Energy Bar Market according to our research experts:
Australia Dominating the Energy Bar Market
There is a rising trend for everyday sports nutrition products with more consumers preferring fitness over fast food. The Sport nutrition products have begun to see the smooth status in terms of offering to the general customer with more energy bar manufacturers targeting athletes and gym enthusiasts. The high demand for energy bars is aided by the trend for protein requirement from sports athletes. Consumers preference moving towards natural and Organic bars is boosting the sales of energy bars in the country. Keeping in line with the consumer interest, companies like Coconut magic is launching energy bars which are gluten-free, paleo-friendly, sugar-free, dairy- and soy-free with 100% wholefood, superfood, and raw food ingredients.
Increased In Demand of Energy Bars From Sports Industry
Energy bars serve multi-purpose and thus appeal to a broad range of consumers including athletes and fitness enthusiasts. The versatile bars come in various flavors which further drives the sales of energy bars in this region. Key players are introducing products which are targeted towards athletes, which are free from low-sugar energy bars. For instance, Coconut magic company launches energy bar products which are gluten-free, paleo-friendly, sugar-free, dairy- and soy-free with 100% wholefood, superfood, and raw food ingredients. Further increase in the number of sports participants in this region is likely to demand energy bars during the forecast period.
