Market Trends of Asia-Pacific Drinkable Yogurt Industry
This section covers the major market trends shaping the APAC Drinkable Yogurt Market according to our research experts:
Growing Demand for Probiotic Food & Beverages
The high prevalence of digestive disorders has benefitted the demand for probiotic food across various consumer groups. Drinkable yogurt, in different flavors, is the most preferred probiotic food. The progressive inclination of consumers in the Asia Pacific towards the digestive health-oriented products has driven probiotic food products in the country. This has led yogurt to hold a significant share in the sales value of the probiotics product market in the country. The on-going trend of healthy dietary and snacking options among the Asian population is yet another factor, driving the sales of probiotics, such as kombucha, yogurts, probiotic drinks, and others, across the region. According to the International Probiotics Association (IPA), China accounts for nearly half of the sales revenue in the Asia-Pacific probiotic food market wherein more than 90% is from dairy-based probiotic food and beverages in which dairy-based yogurt held a prominent share driving the market.
China to Drive The Regional Market
China, being the major consumer of yogurt, drives the regional yogurt market, and is anticipated to further supplement the global as well as the Asian market during the forecast period. Yogurt, owing to its multifunctional attributes, holds great prominence among consumers. A large section of the Chinese population is lactose intolerant, and hence, the dairy-free yogurt segment is recorded to be relatively more preferred due to its fermented nature, which makes it easily digestible. Also, market players are rolling out new innovations with claims catering to the current deficit scenario of the country. For instance, in 2019, Nongfu Spring, after three years of research and development, introduced its first 'mainstream' vegan yogurt alternative, made from walnut, coconut, and almond.
