Market Size of Asia-Pacific Digestive Health Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.12 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Digestive Health Supplements Market Analysis
The Asia-Pacific digestive health supplements market is projected to register a CAGR of 8.12% during the forecast period.
The prevalence of digestive health issues, including irritable bowel syndrome, cholecystitis, and others, is increasing among the Asian population due to the adoption of the western diet that includes bread, pasta, etc. The surge in the consumption of high-sodium foods is also increasing the prevalence of digestive health issues. For instance, the survey on the digestive health of Indian families conducted by ITC in 2021 revealed that 56% of Indian families had reported digestive health problems. As a result, consumers are more inclined to use digestive supplements, such as prebiotics and probiotics supplements, to overcome their digestive health problems, as they help to maintain good gut health. Moreover, the increasing consumer focus on weight management, coupled with a rising number of physical fitness centers in the region, is also anticipated to drive the growth of the market studied.
The key factors augmenting the growth of the market studied are the increasing prevalence of obesity, the rising aging population, and growing consumer awareness about the benefits of the products. The continuous development in product innovation and easy availability of digestive supplements on online and offline platforms also contributes to the growth of the market studied.
APAC Digestive Health Supplements Industry Segmentation
Digestive supplements are health supplements that are generally consumed to enhance the digestive process.
The Asia-Pacific digestive health supplements market is segmented by type, distribution channel, and geography. By type, the market is segmented into prebiotics, probiotics, enzymes, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. It provides an analysis of emerging and established countries across the Asia-Pacific, including China, Japan, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizes and forecasts are provided in terms of value in USD million.
| Type | |
| Prebiotics | |
| Probiotics | |
| Enzymes | |
| Other Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies and Drugstores | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |
| China | |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
Asia-Pacific Digestive Health Supplements Market Size Summary
The Asia-Pacific digestive health supplements market is experiencing significant growth, driven by an increasing prevalence of digestive health issues among the population. This rise is attributed to the adoption of Western dietary habits and the consumption of high-sodium foods, leading to a greater demand for supplements like prebiotics and probiotics. Consumers are becoming more health-conscious, with a focus on weight management and gut health, which is further fueled by the proliferation of physical fitness centers in the region. The market is also benefiting from the aging population, rising obesity rates, and heightened consumer awareness about the benefits of digestive health products. The availability of these supplements through both online and offline channels, coupled with continuous product innovation, is contributing to the market's expansion.
The market's growth is further supported by increased consumer spending on health and wellness products, driven by higher disposable incomes and the penetration of international brands in emerging countries. The aging population, particularly in countries like Japan, is also a significant factor, as older adults seek to enhance their digestion efficiency. Key players in the market, such as Abbott, Amway, and Nestlé, are focusing on product innovation, expansion, and strategic partnerships to strengthen their market position. These companies are investing in research and development to differentiate their products and are employing innovative marketing strategies to attract consumers. The ongoing research into the microbiome and the health benefits of specific compounds is expected to further propel the demand for digestive health supplements in the region.
Asia-Pacific Digestive Health Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Prebiotics
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2.1.2 Probiotics
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2.1.3 Enzymes
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2.1.4 Other Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Pharmacies and Drugstores
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2.2.3 Online Retailers
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 China
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2.3.2 Japan
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2.3.3 India
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2.3.4 Australia
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2.3.5 Rest of Asia-Pacific
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Asia-Pacific Digestive Health Supplements Market Size FAQs
What is the current Asia-Pacific Digestive Health Supplements Market size?
The Asia-Pacific Digestive Health Supplements Market is projected to register a CAGR of 8.12% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Digestive Health Supplements Market?
Amway, Bayer AG , Herbalife International of America, Inc. , NOW® Foods and Nestlé. are the major companies operating in the Asia-Pacific Digestive Health Supplements Market.
