| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 8.12 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Digestive Health Supplements Market Analysis
The Asia-Pacific Digestive Health Supplements Market is expected to register a CAGR of 8.12% during the forecast period.
The prevalence of digestive health issues, including irritable bowel syndrome, cholecystitis, and others, is increasing among the Asian population due to the adoption of the western diet that includes bread, pasta, etc. The surge in the consumption of high-sodium foods is also increasing the prevalence of digestive health issues. For instance, the survey on the digestive health of Indian families conducted by ITC in 2021 revealed that 56% of Indian families had reported digestive health problems. As a result, consumers are more inclined to use digestive supplements, such as prebiotics and probiotics supplements, to overcome their digestive health problems, as they help to maintain good gut health. Moreover, the increasing consumer focus on weight management, coupled with a rising number of physical fitness centers in the region, is also anticipated to drive the growth of the market studied.
The key factors augmenting the growth of the market studied are the increasing prevalence of obesity, the rising aging population, and growing consumer awareness about the benefits of the products. The continuous development in product innovation and easy availability of digestive supplements on online and offline platforms also contributes to the growth of the market studied.
APAC Digestive Health Supplements Market Trends
Growing Concern about Gut Health
The rising consumer awareness regarding gut health is anticipated to propel the demand for digestive supplement products. Owing to this demand, the key players are actively offering prebiotic and probiotic supplements in the market to maintain a healthy gut. For instance, in September 2022, PanTheryx, an integrative digestive and immune health company, introduced a probiotic supplement under the brand Truebiotics, which acts as diarrhea support for children and adults. Millennials, being technologically advanced, update themselves with the facts related to health and try to amend their routines and consumption habits accordingly. This is inflating the demand for digestive supplements. This is expected to drive the market for probiotic supplements in the near future. Thus, the market growth and increased interest in gut health products offer a large opportunity for companies focused on developing products targeting gut health conditions. Moreover, the market for probiotics and prebiotic supplements is growing, along with new research developments that can uncover greater knowledge of the microbiome, as well as the value of specific compounds for digestion and a broader range of health benefits.
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Escalating Consumer Investment in Preventive Healthcare
In the past few years, Asian consumer spending on health and wellness products has been increasing due to higher per-capita out-of-pocket spending in the healthcare sector. Such trends have prompted consumers to opt for digestive health supplements. Growth in the working population, rising disposable income, and penetration of international brands are the key factors contributing to the increased consumption of digestive health supplements across emerging countries. Moreover, the increasing healthcare expenditure of the Asian population is also anticipated to drive the growth of the Asia-Pacific digestive supplements market. According to the Australian Institute of Health and Welfare, healthcare expenditure in Australia was recorded as an average of USD 7,926 per person and comprised 10.2% of overall economic activity in 2020. Therefore, the increasing healthcare spending is expected to drive sales in the Asia-Pacific digestive health supplements market.
On the other hand, the aging population consumes digestive health supplements to enhance the digestion process owing to the less efficient digestion. For instance, 28.7% of the population in Japan was 65 or older in 2020. Thus, the growing geriatric population in the region is also anticipated to propel the growth of the market studied.
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APAC Digestive Health Supplements Industry Overview
The Asia-Pacific digestive health supplements market includes market players such as Abbott, Amway, Bayer AG, DuPont de Nemours, GNC Holdings, LLC, Herbalife International of America Inc., NOW Foods, Nestlé, Nordic Naturals, and ORGANIC INDIA. The key strategies adopted by the players are product innovation, expansion, and partnership. Manufacturers are investing heavily in R&D to enhance their product portfolios and brand positioning through product differentiation. Further, leading companies are focused on innovative marketing efforts such as health claims and clean labels to gain consumer interest.
APAC Digestive Health Supplements Market Leaders
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Amway
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Bayer AG
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Herbalife International of America, Inc.
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NOW® Foods
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Nestlé.
- *Disclaimer: Major Players sorted in no particular order
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APAC Digestive Health Supplements Market News
- May 2022: Mumbai-based wellness brand Soulfuel launched the Soulfuel protein powder. The product is focused on strengthening the gut with a new blend of post-biotic with the brand name Epicor, prebiotic Inulin, and digestive enzymes.
- February 2022: Organic India launched daily pack supplements. These are on-the-go supplements that feature whole herb formulas designed for specific needs, such as stress and mood changes, immunity, and cognitive and digestive health.
APAC Digestive Health Supplements Industry Segmentation
Digestive supplements are health supplements that are generally consumed to enhance the digestive process.
The Asia-Pacific digestive health supplements market is segmented by type, distribution channel, and geography. By type, the market is segmented into prebiotics, probiotics, enzymes, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. It provides an analysis of emerging and established countries across the Asia-Pacific, including China, Japan, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizes and forecasts are provided in terms of value in USD million.
| Type | Prebiotics |
| Probiotics | |
| Enzymes | |
| Other Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Pharmacies and Drugstores | |
| Online Retailers | |
| Other Distribution Channels | |
| Geography | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
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APAC Digestive Health Supplements Market Research FAQs
What is the current Asia-Pacific Digestive Health Supplements Market size?
The Asia-Pacific Digestive Health Supplements Market is projected to register a CAGR of 8.12% during the forecast period (2025-2030)
Who are the key players in Asia-Pacific Digestive Health Supplements Market?
Amway, Bayer AG, Herbalife International of America, Inc., NOW® Foods and Nestlé. are the major companies operating in the Asia-Pacific Digestive Health Supplements Market.
What years does this Asia-Pacific Digestive Health Supplements Market cover?
The report covers the Asia-Pacific Digestive Health Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Digestive Health Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Digestive Health Supplements Industry Report
Statistics for the 2025 Asia-Pacific Digestive Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Digestive Health Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
