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Asia-Pacific Craft Beer Market Size (2024 - 2029)

The Asia-Pacific craft beer market is experiencing significant growth, driven by diverse consumption patterns and a rising demand for premium products. This expansion is fueled by the region's youthful population and shifting consumer preferences, which have led to increased beer adoption. Companies are responding to this demand by innovating with regional flavors, although the market faces challenges due to complex excise tax systems and varying regulations across countries. Despite these constraints, the market's size continues to grow as businesses adapt to local tastes and preferences.

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Market Size of Asia-Pacific Craft Beer Industry

Cagr
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.80 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Craft Beer Market Analysis

Asia-Pacific Craft Beer Market is projected to register a CAGR of 11.8 % during the forecast period, 2022-2027.

The craft beer market in the Asia-Pacific region is highly diversified, in terms of consumption patterns and products, mainly due to the differences in preferences and the social and cultural behaviors across different nations. The market is growing at a healthy pace, owing to the increase in the demand for premium ones.

Over the long term, many companies across Asia have established themselves as pioneers and leaders in the craft beer movement, representing the regions where they brew their products. Moreover, a considerable increase in the consumption of beer has been observed due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region.

Owing to the increasing demand in the region, companies operating in the market have grown to feed the demand with innovation in flavours, by adding regional flavours. For instance, in April 2022, premium craft beer brand, Bira 91 launched Imagined in India, a limited release of four seasonal beers inspired by local ingredients and creative culture. The beers include a Bollywood IPA, a Kokum Sour (made with kokum fruit popular on India's Konkan coast), a Brown Ale, and Mango Lassi.

The Craft Beer market in the region is restrained by the convoluted excise tax systems, sales restrictions, and potential for outright bans in Asian countries. However, the regulations and restrictions vary from country to country in the region.

Asia-Pacific Craft Beer Industry Segmentation

Craft beer is made in a traditional or non-mechanized way by a small brewery. Craft beer has a richer and more distinct taste than watery mass-produced beer. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners, and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. The off-trade distribution is further segmented into online retail channels and offline retail channels. Based on geography, the market is segmented into China, Japan, India, Australia, and the Rest of the Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Ales
Pilsners and Pale Lagers
Specialty Beers
Others
By Distibution Channel
On-Trade
Off-Trade
Online Retail Channels
Offline Retail Channels
By Geography
China
Japan
India
Australia
Rest of Asia-Pacific
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Asia-Pacific Craft Beer Market Size Summary

The Asia-Pacific craft beer market is experiencing robust growth, driven by diverse consumption patterns and a burgeoning demand for premium products. This growth is largely attributed to the region's youthful population, which shows a strong preference for beer, and the evolving lifestyles that favor craft beer consumption. Companies in the region are innovating by incorporating regional flavors and ingredients to cater to local tastes, as seen with brands like Bira 91 and their seasonal releases. Despite the positive growth trajectory, the market faces challenges such as complex excise tax systems and varying regulations across countries, which can hinder market expansion. Additionally, health-conscious consumers are increasingly seeking healthier options, prompting manufacturers to develop low-calorie and low-alcohol craft beers, as well as gluten-free varieties to accommodate dietary restrictions.

The craft beer industry in the Asia-Pacific region is characterized by a fragmented market with numerous international and local players. Major brands like Heineken, Anheuser-Busch InBev, and The Boston Beer Company are actively expanding their presence through strategic partnerships and joint ventures, such as BrewDog's collaboration with Asahi Breweries in Japan. The market is also witnessing a rise in innovative products, including low-sugar and alcohol-free options, to meet the demands of health-conscious consumers. The increasing affluence and demand for unique flavors, particularly in countries like Japan, are driving the growth of craft beer, with a notable rise in microbreweries and premium offerings. This dynamic landscape is further supported by new investments and expansions, such as Budweiser APAC's craft brewery in Fujian province, which underscores the region's potential for continued growth in the craft beer sector.

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Asia-Pacific Craft Beer Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Ales

      2. 2.1.2 Pilsners and Pale Lagers

      3. 2.1.3 Specialty Beers

      4. 2.1.4 Others

    2. 2.2 By Distibution Channel

      1. 2.2.1 On-Trade

      2. 2.2.2 Off-Trade

        1. 2.2.2.1 Online Retail Channels

        2. 2.2.2.2 Offline Retail Channels

    3. 2.3 By Geography

      1. 2.3.1 China

      2. 2.3.2 Japan

      3. 2.3.3 India

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia-Pacific Craft Beer Market Size FAQs

The Asia-Pacific Craft Beer Market is projected to register a CAGR of 11.80% during the forecast period (2024-2029)

Heineken International B.V. , Anheuser-Busch InBev, The Boston Beer Company Inc., Kiuchi Brewery Inc. (Hitachino Nest Beer) and The Brewerkz Company are the major companies operating in the Asia-Pacific Craft Beer Market.

Asia-Pacific Craft Beer Market Report Snapshots

Asia-Pacific Craft Beer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)