Market Trends of asia pacific confectionery Industry
The Australian market witnesses a strong consumption of chocolates in the region due to factors like an inclination toward sweet indulgence supported by the availability of healthy variants of chocolates
- Australia remains to be the prominent chocolate consumer in Asia-Pacific. Australians spent an average of USD 125.86 on chocolate confectionery per person in 2022. In 2021, 49% of Australian adults reported regularly snacking on candy and chocolate.
- Advertising, packaging, and attractive positioning of confectionery are the most prominent factors influencing consumer purchase. Resealable packaging has been in use and is regarded as a practical packaging option, allowing consumers to eat smaller portions.; The region's creative product introductions continue to be one of the key determinants driving confectionery purchases.
- Consumers in Asia-Pacific are becoming more interested in premium confectionary items and are choosing luxurious confectionery as a "treat" at the end of a long day or week. These customers favor "high priced," "premium packaging," handcrafted, small-batch products.
- Consumer preferences are shifting away from traditional sweets and inclining towards consuming bite-sized and better-for-you (BFY) chocolates, which are accelerating the demand for the consumption of healthy premium chocolates.
