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Asia Pacific Confectionery Market Size

The Asia Pacific Confectionery Market is experiencing notable growth, driven by factors such as rising disposable incomes, urbanization, and changing consumer preferences. Supermarkets and hypermarkets serve as the primary sales channels, with convenience stores also playing a significant role. The online channel is emerging as the fastest-growing distribution method, influenced by the increasing number of internet users. China holds the largest market share in the region, followed by Japan, with Australia showing the fastest growth in confectionery sales. The market's expansion is further supported by a shift towards premium, healthier, and sustainable products, encouraging both large and small manufacturers to participate actively.

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Market Size of asia pacific confectionery Industry

Asia Pacific Confectionery Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 40.84 Billion
svg icon Market Size (2030) USD 54.37 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 4.89 %
svg icon Largest Share by Country China
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Asia Pacific Confectionery Market Analysis

The Asia Pacific Confectionery Market size is estimated at 40.84 billion USD in 2024, and is expected to reach 54.37 billion USD by 2030, growing at a CAGR of 4.89% during the forecast period (2024-2030).

40.84 Billion

Market Size in 2024 (USD)

54.37 Billion

Market Size in 2030 (USD)

1.91 %

CAGR (2018-2023)

4.89 %

CAGR (2024-2030)

Largest Segment by Confections

44.73 %

value share, Chocolate, 2023

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Chocolate consumption in the region is supported by high demand for innovative flavors, purchasing power, and consumption patterns of the consumers during the study period.

Largest Segment by Distribution Channel

39.04 %

value share, Supermarket/Hypermarket, 2023

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Consumers' purchasing from supermarkets and hypermarkets is increasing with the wide offerings in stores and the expansion of shelf space for innovative chocolate products.

Fastest-growing Segment by Confections

9.33 %

Projected CAGR, Snack Bar, 2024-2030

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Consumers are replacing conventional snacks with snack bars, growing and witnessing an ever-expanding array of flavors and healthy varieties to supplement eating habits.

Fastest-growing Segment by Distribution Channel

5.03 %

Projected CAGR, Online Retail Store, 2024-2030

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Convenience stores are gradually shifting their focus from the capital to more provincial areas for more opportunities, making them more available to consumers in the region.

Leading Market Player

10.06 %

market share, Mars Incorporated, 2022

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The company's major focus on the quality and high standards of the products in the confectionery segment, with products in a wider range of brands, made Mars a Market leader.

Strategic product positioning across dedicated shelves influences the impulse buying of confectionery products through supermarkets, hypermarkets, and convenience stores

  • Supermarkets and hypermarkets were the primary sales channels for confectionery products in Asia-Pacific. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of confectionery products such as chocolates, snack bars, gums, and candies made by various companies according to their needs. The sales value of confectionery products in supermarkets and hypermarkets increased by 3.81% in 2023 from 2022. The products are expected to register a CAGR of 3.69% during the forecast period (2023-2030).
  • Convenience stores are the second most widely preferred distribution channel for the purchase of confectionery products after supermarkets and hypermarkets. The sales volume of confectionery products through convenience stores is estimated to register an 8.3% growth rate in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., uSmile, and Lawson are some of the leading convenience stores in the region. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China, while 7-Eleven operated around 21,000 convenience stores in Japan.
  • The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 4.04% by value during the forecast period (2023-2030). The increasing number of internet users influences the evolving role of online retail channels in grocery purchases. In 2022, more than 845 million people in China purchased goods or services online, compared to 842.1 million in 2021.
Asia Pacific Confectionery Market

China is the leading market, followed by Japan, collectively accounting for more than 50% share of the region's confectionery market in 2023

  • The confectionery market in Asia-Pacific registered a growth rate of 4.05% in 2023 compared to 2022. The region's confectionery market has been witnessing significant growth due to several factors, including rising disposable incomes, urbanization, changes in consumer preferences, and an increasing appetite for indulgent treats.
  • Compared to other countries, China holds the major share in the region, supported by the highest consumption of confectionery products in the country. The sales value of confectionery products in China increased by 3.51% in 2023 from 2022, which could be attributed to consumers’ preferences for premium chocolates and the increasing trend toward intercontinental flavors.
  • Japan is the second-leading country in terms of the sales of confectionery products in the region. The sales value of confectionery products in Japan is anticipated to register a CAGR of 3.38% from 2023 to 2030. Trends in consumer preferences indicate a shift toward premium, healthier, sustainable, and ethical products. Therefore, many smaller-scale manufacturers are operating in the market alongside existing medium-to-large-scale manufacturers. This factor, in turn, is estimated to drive the demand for confectionery products during the forecast period.
  • Australia is the fastest-growing country for the sales of confectionery products in the region. In 2022, Australians spent an average of USD 133.07 per capita on chocolate products. About 49% of adult Aussies munched on candy and chocolate regularly in 2022. In the same year, 28% of Australians admitted that chocolate was their on-the-go snack, 23% had bought it as a gift for loved ones, and as many as 33% added it to their carts whenever they went grocery shopping.

Asia Pacific Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea are covered as segments by Country.

  • Supermarkets and hypermarkets were the primary sales channels for confectionery products in Asia-Pacific. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of confectionery products such as chocolates, snack bars, gums, and candies made by various companies according to their needs. The sales value of confectionery products in supermarkets and hypermarkets increased by 3.81% in 2023 from 2022. The products are expected to register a CAGR of 3.69% during the forecast period (2023-2030).
  • Convenience stores are the second most widely preferred distribution channel for the purchase of confectionery products after supermarkets and hypermarkets. The sales volume of confectionery products through convenience stores is estimated to register an 8.3% growth rate in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., uSmile, and Lawson are some of the leading convenience stores in the region. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China, while 7-Eleven operated around 21,000 convenience stores in Japan.
  • The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 4.04% by value during the forecast period (2023-2030). The increasing number of internet users influences the evolving role of online retail channels in grocery purchases. In 2022, more than 845 million people in China purchased goods or services online, compared to 842.1 million in 2021.
Confections
Chocolate
By Confectionery Variant
Dark Chocolate
Milk and White Chocolate
Gums
By Confectionery Variant
Bubble Gum
Chewing Gum
By Sugar Content
Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar
By Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery
By Confectionery Variant
Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
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Asia Pacific Confectionery Market Size Summary

The Asia Pacific Confectionery Market is experiencing robust growth, driven by factors such as rising disposable incomes, urbanization, and evolving consumer preferences. Supermarkets and hypermarkets dominate the sales channels, offering a wide range of confectionery products like chocolates, snack bars, gums, and candies. Convenience stores also play a significant role, with strategic product positioning encouraging impulse purchases. The online channel is emerging as the fastest-growing distribution channel, influenced by the increasing number of internet users and their shift towards online grocery shopping. The market is characterized by a shift in consumer preferences towards premium, healthier, and ethically produced confectionery items, with a notable trend towards indulgent treats.

China holds a major share of the market, supported by high consumption rates and a preference for premium chocolates and intercontinental flavors. Japan follows as a leading country in confectionery sales, with a focus on premium and sustainable products. Australia is noted for its rapid growth in confectionery sales, with a significant per capita expenditure on chocolate products. The market is fragmented, with major players like Ferrero International, Mars Incorporated, Mondelēz International, Nestlé SA, and Perfetti Van Melle BV leading the industry. Creative product introductions and innovative packaging continue to drive consumer interest and purchases, as consumers increasingly seek luxurious and handcrafted confectionery as a treat.

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Asia Pacific Confectionery Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confections

      1. 1.1.1 Chocolate

        1. 1.1.1.1 By Confectionery Variant

          1. 1.1.1.1.1 Dark Chocolate

          2. 1.1.1.1.2 Milk and White Chocolate

      2. 1.1.2 Gums

        1. 1.1.2.1 By Confectionery Variant

          1. 1.1.2.1.1 Bubble Gum

          2. 1.1.2.1.2 Chewing Gum

            1. 1.1.2.1.2.1 By Sugar Content

              1. 1.1.2.1.2.1.1 Sugar Chewing Gum

              2. 1.1.2.1.2.1.2 Sugar-free Chewing Gum

      3. 1.1.3 Snack Bar

        1. 1.1.3.1 By Confectionery Variant

          1. 1.1.3.1.1 Cereal Bar

          2. 1.1.3.1.2 Fruit & Nut Bar

          3. 1.1.3.1.3 Protein Bar

      4. 1.1.4 Sugar Confectionery

        1. 1.1.4.1 By Confectionery Variant

          1. 1.1.4.1.1 Hard Candy

          2. 1.1.4.1.2 Lollipops

          3. 1.1.4.1.3 Mints

          4. 1.1.4.1.4 Pastilles, Gummies, and Jellies

          5. 1.1.4.1.5 Toffees and Nougats

          6. 1.1.4.1.6 Others

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

    3. 1.3 Country

      1. 1.3.1 Australia

      2. 1.3.2 China

      3. 1.3.3 India

      4. 1.3.4 Indonesia

      5. 1.3.5 Japan

      6. 1.3.6 Malaysia

      7. 1.3.7 New Zealand

      8. 1.3.8 South Korea

      9. 1.3.9 Rest of Asia-Pacific

Asia Pacific Confectionery Market Size FAQs

The Asia Pacific Confectionery Market size is expected to reach USD 40.84 billion in 2024 and grow at a CAGR of 4.89% to reach USD 54.37 billion by 2030.

In 2024, the Asia Pacific Confectionery Market size is expected to reach USD 40.84 billion.

Asia Pacific Confectionery Market Report Snapshots

Asia Pacific Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030