Market Trends of Asia-Pacific Clean Label Ingredients Industry
This section covers the major market trends shaping the APAC Clean Ingredients Market according to our research experts:
Consumer Preference Toward Natural Food Ingredients
The Asian consumers now a days, have been an extra vigilent and conscious about the ingredients, which have been applied in their food products, so as to indulge themselves towards healthy and transparent food consumption practises. Considering this factor, there has been a significant increase in the demand for natural/organic food products among consumers in recent years in the Asian market.
Moroever, the consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Therefore, these health issues have led the consumers shift toward natural additives, thereby driving the clean ingredients market in the Asia-Pacific region.
The government authorities, such as the WHO, FDA, EFSA, and FSSAI from India, have recognized the hazardous effects of the ingredients such as MSG (monosodium glutamate), BHA (butylated hydroxyanisole), Aspartame, etc. and therefore have laid down guidelines for the use of such ingredients in food products that food and beverage manufacturers must comply thus, increasing the consumption of clean ingredients further.
Increasing Demand for Clean Label Ingredients in India
The increasing role of social and mass media in the Indian market has led to the rise of issues like food safety, which has raised a concern in the consumers across the market regarding the authenticity of the food that they consume.
Moroever, the clean label ingredients market is also witnessing a rapid expansion, due to increasing consumption of processed foods and rising preference for ready-to-eat meals. Therefore, considering this, the clean label ingredients market in India is expected to register the highest growth rate of 7.46% of during the forecast period (2020-2025), as compared to the other Asia-Pacific countries.
Looking for attractive market opportunities, the local Indian manufacturer Arjuna Natural Extracts launched a range of preservatives that the company claims may appeal to the clean label food fixation of the millennials by combining herbal extracts with advanced technologies.
