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Asia-Pacific Casein And Caseinates Market Size (2024 - 2029)

The Asia-Pacific casein and caseinate market size is anticipated to experience growth driven by the expanding food and beverage sector and heightened consumer awareness of healthy diets incorporating casein. The increasing popularity of on-the-go food and beverages, influenced by changing lifestyles and rapid urbanization, further contributes to this growth. Additionally, government initiatives in dairy development, such as those in India, support the market's expansion. The rising demand for dietary supplements, particularly among urban adolescents in India, also plays a significant role in boosting the market. Changes in disposable income levels, affecting consumer spending on premium and healthier food options, are expected to impact the market's demand positively.

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Market Size of Asia-Pacific Casein And Caseinates Industry

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Asia-Pacific Casein And Caseinates Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.40 %
Fastest Growing Market Food and Beverages
Largest Market China
Market Concentration Low

Major Players

Asia-Pacific Casein And Caseinates Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Asia-Pacific Casein And Caseinates Market Analysis

The Asia-Pacific casein and caseinate protein market size is expected to grow from USD 181.1 million for the current year and is projected to register a CAGR of 6.4% over the next five years.

  • The Asia-Pacific casein and caseinate market is likely driven mainly by the booming food & beverage sector and increasing consumer awareness of healthy diets with casein as an ingredient. Besides, the growing popularity of on-the-go food and beverages, especially among the increasing working population due to changing consumer lifestyles and rapid urbanization worldwide, is another prominent aspect expected to boost the market.
  • For instance, according to the National Bureau of Statistics of China, in 2022, the workforce in China amounted to around 733.5 million people. Moreover, the implementation of numerous dairy development schemes, such as the National Project for Cattle and Buffalo Breeding (NPCBB) by the Government of India (GoI) to promote the production of mammalian milk for casein extraction purposes, is contributing to the market growth in India.
  • Moreover, casein and caseinates have been widely used in dietary supplements. Thus, the demand for dietary supplements is also anticipated to drive the market studied. According to the Associated Chambers of Commerce and Industry of India (Assocham), about 78% of adolescents in urban areas of India consume at least one dietary supplement, such as pills, energy drinks, and high protein powder.
  • The market for nutritional supplements has experienced significant expansion, particularly for vitamins and protein supplements. Thus, the demand of the market is expected to boost due to a rise in application. Also, changes in disposable income levels influence consumer spending on premium and healthier food options, which can impact the demand for casein and caseinate.

Asia-Pacific Casein And Caseinates Industry Segmentation

Caseins are proteins found in milk. They have an essential amino acid composition, which is required for the development and growth of humans. Caseins are intensely absorbable in the digestive system.

The Asia-Pacific casein and caseinates market is segmented by casein type, caseinate type, application, and geography. Based on casein type, the market is segmented into rennet and acid casein. By caseinate type, the market is segmented into calcium, potassium, sodium, and other caseinate types. Casein and caseinates find their application in food and beverage, dietary supplements, pharmaceuticals, and other applications. The study analyzes the casein and caseinates market in emerging and established markets across the region, including China, India, Japan, Australia, Rest of Asia Pacific. 

The report offers the market size in value terms in USD and volume terms in tons for all the above-mentioned segments.

Casein Type
Rennet Casein
Acid Casein
Caseinate Type
Calcium
Potassium
Sodium
Other Caseinate Types
Application
Food and Beverage
Dietary Supplements
Pharmaceuticals
Other Applications
By Country
China
India
Japan
Australia
Rest of Asia-Pacific
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Asia-Pacific Casein And Caseinates Market Size Summary

The Asia-Pacific casein and caseinates market is poised for significant growth, driven by the expanding food and beverage sector and heightened consumer awareness of health-conscious diets. The increasing demand for on-the-go food and beverages, particularly among the working population due to urbanization and changing lifestyles, is a key factor propelling market expansion. Government initiatives, such as India's National Project for Cattle and Buffalo Breeding, aim to boost mammalian milk production for casein extraction, further supporting market growth. The rising popularity of dietary supplements, especially among adolescents in urban India, is also contributing to the market's upward trajectory. As disposable incomes rise, consumers are more inclined to spend on premium and healthier food options, which is expected to enhance the demand for casein and caseinates.

The market is characterized by a growing demand for protein-rich foods and the easy availability of casein protein, fueled by the proliferation of health and fitness centers and increasing health consciousness. Casein and caseinates are gaining traction due to their functional benefits, such as muscle repair and energy boosting, and their application in sports and clinical nutrition segments. The multifunctionality of dairy ingredients like casein in various end-user industries, including bakery, confectionery, and nutritional beverages, is driving their demand. The market is consolidated, with major players like Arla Foods, Fonterra, and FrieslandCampina focusing on product innovations and strategic partnerships to enhance their market presence. The introduction of new products, such as Arla's organic micellar casein isolate, and initiatives like Fonterra's online dairy platform, underscore the competitive landscape and the ongoing efforts to meet evolving consumer demands.

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Asia-Pacific Casein And Caseinates Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing health conscious population

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of plant-based alternative

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Casein Type

      1. 2.1.1 Rennet Casein

      2. 2.1.2 Acid Casein

    2. 2.2 Caseinate Type

      1. 2.2.1 Calcium

      2. 2.2.2 Potassium

      3. 2.2.3 Sodium

      4. 2.2.4 Other Caseinate Types

    3. 2.3 Application

      1. 2.3.1 Food and Beverage

      2. 2.3.2 Dietary Supplements

      3. 2.3.3 Pharmaceuticals

      4. 2.3.4 Other Applications

    4. 2.4 By Country

      1. 2.4.1 China

      2. 2.4.2 India

      3. 2.4.3 Japan

      4. 2.4.4 Australia

      5. 2.4.5 Rest of Asia-Pacific

Asia-Pacific Casein And Caseinates Market Size FAQs

The Asia-Pacific Casein and Caseinates Market is projected to register a CAGR of 6.40% during the forecast period (2024-2029)

Arla Foods amba, Fonterra Co-operative Group Limited, Gansu Hua'an Biotechnology Group, Lacto Japan Co., Ltd. and Royal FrieslandCampina N.V are the major companies operating in the Asia-Pacific Casein and Caseinates Market.

Asia-Pacific Casein And Caseinates Market Report Snapshots

Asia-Pacific Casein And Caseinates Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)