Asia-pacific Canned Seafood Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Asia-Pacific Canned Seafood Market Trends and Insights

Convenience attributes and extended shelf life capabilities in canned seafood

Canned seafood, which is often fully cooked and deboned, provides the convenience of being ready-to-eat or ready-to-use. This enables consumers to prepare meals quickly without the need for thawing, cleaning, or complex cooking. Such convenience caters to the fast-paced lifestyles of urban residents, single-person households, and busy families. Consequently, products like canned tuna, salmon, and mixed seafood have become staples for salads, sandwiches, rice bowls, and lunchboxes, both at home and in foodservice. For example, as of the end of 2024, South Korea's welfare ministry reported that single-person households totaled 8.05 million, accounting for 36.1% of the population^{[1]Source: South Korean ministry of health and welfare, "Social Security Factbook", mohw.go.kr}. With a shelf life exceeding 24 months, canned seafood serves as a critical pantry item, particularly in markets where cold-chain infrastructure lags behind consumption needs. In Indonesia, for instance, rural electrification reached 99% in 2024, yet refrigerator ownership remains limited in outer islands ^{[2]Source: World Bank, "Indonesia Sustainable Least-cost Electrification", worldbank.org}. In such areas, ambient-stable protein sources like canned seafood address a significant gap. Additionally, retort processing at 121 degrees Celsius ensures safety by eliminating microbial risks without requiring preservatives. This process appeals to health-conscious consumers who carefully examine ingredient labels. Beyond regular consumption, emergency preparedness also drives demand. For instance, the Tokyo Metropolitan Government recommends households stock three days' worth of shelf-stable food. Following earthquake advisories, canned tuna sales experienced a significant increase.

Demand generation through urbanization and fast-paced lifestyles

Urban populations in the Asia-Pacific region are growing, with China's urbanization rate reached 67% in 2024, according to the National Bureau of Statistics of China ^{[3]Source: National Bureau of Statistics of China, "Degree of urbanization in China", stats.gov.cn}. In rapidly growing megacities, professionals with limited time are increasingly turning to ready-to-eat solutions as an alternative to traditional meal preparation. Canned seafood has emerged as a convenient option, offering a quick 90-second microwave preparation time while delivering 20 grams of protein per 100-gram serving, catering to the nutritional needs of these busy individuals. In India, the expanding middle class is driving a shift in consumption patterns, with canned tuna gaining traction in modern trade channels. It is being adopted as a versatile ingredient for sandwiches and salad toppings, categories that were previously dominated by chicken. Additionally, the rise in single-person households across the region has brought greater focus to portion control and minimizing food waste. These priorities align well with the inherent benefits of 150-gram and 200-gram canned formats, which are designed to meet the needs of this growing demographic.

Protein-rich food products driven by health consciousness

In urban areas, the per capita protein intake has increased significantly, surpassing the World Health Organization's recommended levels for adult males. Despite this growth, consumers are increasingly shifting their preferences from red meat to marine-based protein sources, which are widely regarded as having lower saturated fat content. Canned salmon and tuna, in particular, are gaining popularity due to their high omega-3 fatty acid content, specifically eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These fatty acids have been clinically proven to offer cardiovascular health benefits, a point that brands in markets such as Singapore and Australia have effectively highlighted in their marketing strategies. Additionally, in South Korea, fitness influencers have actively promoted canned mackerel as an ideal post-workout snack through social media platforms. This targeted promotion has driven a notable increase in consumption among individuals under the age of 35, further boosting the demand for canned marine products in this demographic.

Growth in aquaculture production providing reliable raw material sources

As aquaculture production expands, it's bolstering the Asia-Pacific canned seafood market. This growth ensures a reliable supply of key raw materials, such as tuna, shrimp, and salmon. By doing so, it reduces the unpredictability associated with wild capture fisheries, leading to more stable canning operations. Notably, farmed salmon from Tasmania and shrimp from Thailand are now making their way into canning lines. This shift diversifies the supply chain, moving beyond the traditionally wild-caught tuna and sardines, which are often affected by quota-related volatility. Vertical integration in the industry is on the rise. For instance, Thai Union Group has taken a proactive approach, operating 14 aquaculture sites throughout Southeast Asia. This strategy shields the company from the price fluctuations of the spot market, a challenge that has squeezed margins for its smaller competitors in 2024. Thanks to the reduced price volatility from aquaculture, canned seafood products can be competitively priced. This advantage not only facilitates entry into price-sensitive market segments but also opens doors to emerging channels, including e-commerce.

Environmental sustainability concerns including overfishing and depletion of marine stocks constraining supply

Concerns over environmental sustainability, especially regarding overfishing and the depletion of marine stocks, are putting the brakes on the Asia-Pacific canned seafood market. These issues are limiting the availability of raw materials, driving up procurement costs, and introducing regulatory challenges that disrupt both production and exports. Wild tuna stocks, particularly in the Western and Central Pacific, a key source for the global canned-tuna supply, are facing increasing pressures. Notably, the biomass of bigeye tuna is declining, straining its sustainable yield. In response to these pressures, Japan's Fisheries Agency slashed bluefin tuna quotas by 15% in 2024. This move has compelled processors to pivot towards skipjack and yellowfin varieties, which come with lower price premiums. Furthermore, processors without certified supply chains are feeling the pinch, as they grapple with eroding margins while competing for a dwindling volume of compliant raw materials.

Strict fishing quotas, regulatory measures, and environmental guidelines

In the Asia-Pacific canned seafood market, strict fishing quotas, regulatory measures, and environmental guidelines are limiting access to raw materials, driving up compliance costs, and disrupting production schedules. These disruptions particularly affect processors reliant on wild-caught tuna, sardines, and shrimp. For instance, Japan's Fisheries Agency has implemented vessel-specific catch limits and seasonal closures, leading to a reduced total allowable catch for mackerel, which in turn has a direct effect on domestic canning operations. Similarly, Australia's Commonwealth Fisheries Harvest Strategy ensures that fish stocks remain above 20% of their unfished biomass. This policy led to quota reductions for sardines and anchovies in 2024. Furthermore, in 2024, the International Commission for the Conservation of Atlantic Tunas expanded its catch documentation schemes to the Pacific, imposing additional administrative responsibilities on exporters. As a result of these collective measures, canneries find it challenging to scale production in response to consumer demand, as they are bound by regulated harvest levels.

Segment Analysis

By Species/Type: Tuna Variants Anchor Volume While Salmon Premiumizes

Canned fish accounted for 76.28% of the market share in 2024 and is expected to grow at a rate of 2.88% through 2030, surpassing all other species categories. Tuna fish, including skipjack, yellowfin, and albacore, lead this segment, supported by robust supply chains in Thailand and the Philippines, where major players like Thai Union Group and Century Pacific Food operate large-scale processing facilities. Salmon is establishing a premium niche, with Australian and Japanese brands introducing single-origin, wild-caught variants priced higher than standard tuna SKUs. These premium products attract affluent consumers seeking higher omega-3 content and lower mercury levels. Sardines and mackerel continue to be staples in cost-sensitive markets such as Indonesia and the Philippines, but climate-induced catch variability is undermining their role as reliable budget options.

Canned shrimp and prawns, while holding a smaller share of the market, are gaining traction, particularly in China's food-service industry. Hot-pot and noodle chains in the region prefer these products for their convenience, portion control, and extended shelf life, which align with operational efficiency. Other seafood types, including crab, clams, and squid, cater to niche culinary applications but face stiff competition from frozen alternatives that offer superior texture retention. To stay competitive and meet evolving consumer preferences, processors are focusing on innovation by introducing value-added products such as flavored tuna pouches and ready-to-eat salmon salads. These new formats aim to enhance convenience and appeal to health-conscious and time-pressed consumers.

Note: Segment shares of all individual segments available upon report purchase

By Packaging Material: Retort Pouches Challenge Steel Can Incumbency

Steel cans maintained a significant 65.38% market share in 2024, primarily due to their exceptional durability, high recyclability, and compatibility with high-temperature retort processing methods. These attributes make steel cans a preferred choice for various applications, ensuring their continued dominance in the market. On the other hand, retort pouches are anticipated to grow at a steady rate of 1.45% through 2030. This growth is largely attributed to their lightweight nature, which significantly reduces freight costs, particularly for long-haul shipments originating from Southeast Asia and destined for markets in Australia and Japan. Aluminum cans occupy an intermediate position in the market, offering a lighter alternative to steel cans but at a higher material cost. These cans are predominantly used in premium segments where brands prioritize recyclability and enhanced shelf appeal to attract environmentally conscious consumers.

In 2024, regulatory changes in Australia and South Korea mandated the use of BPA-free epoxy linings for food-contact cans. This requirement increased coating costs, compelling smaller processors to either consolidate operations or exit the market altogether. Retort pouches, however, completely avoid this issue by utilizing polyester and nylon laminates, which do not require phenolic resins. Additionally, Japan's Toyo Seikan Group introduced an innovative transparent retort pouch in 2024, allowing consumers to visually inspect product quality before making a purchase. Other packaging materials, such as glass jars and rigid plastic containers, continue to face limitations due to their susceptibility to breakage and higher per-unit costs, which restrict their market penetration. The shift toward retort pouches is particularly noticeable in single-serve packaging formats, which are increasingly popular among urban millennials seeking convenience and portability.

By Product Form: Chunks and Pieces Dominate Food-Service and Ready-Meal Channels

Chunks and pieces accounted for a significant 66.95% market share in 2024 and are expected to grow at a rate of 1.25% through 2030, highlighting their versatility in sandwiches, salads, and pasta dishes. Food-service operators in China and Japan prefer this format due to its labor-saving preparation and consistent portioning. Whole fish, particularly sardines and mackerel, appeal to traditional consumers in the Philippines and Indonesia, who value visual authenticity. However, this segment is losing ground as younger consumers prioritize convenience over traditional preferences, and whole-fish products face higher breakage rates during logistics.

Chunks and pieces are experiencing the fastest growth, driven by demand from ready-meal manufacturers. For instance, Thailand's Pataya Food Group supplies pre-seasoned tuna to instant-noodle producers across Southeast Asia. This growth aligns with urbanization trends; as meal-kit subscriptions and ghost kitchens expand in Singapore and South Korea, the demand for pre-portioned, shelf-stable proteins is increasing. Proponents of whole fish emphasize the nutritional benefits of bone-in formats, such as calcium and collagen, which are often absent in boneless chunks. However, this messaging has primarily resonated with Japan's senior demographic and has seen limited acceptance elsewhere.

By Distribution Channel: Off-Trade Consolidates While Online Penetration Accelerates

Off-trade channels accounted for a significant 64.58% share of the market in 2024, with a projected growth rate of 1.35% through 2030. This growth is primarily driven by the rapid expansion of supermarkets in tier-2 and tier-3 cities across China and India. Supermarkets and hypermarkets continue to dominate as the largest sub-channel within off-trade distribution. These outlets capitalize on extensive promotional campaigns and the introduction of private-label products, which exert pressure on branded product margins. In Japan and South Korea, convenience stores are undergoing a transformation into meal-solution hubs. For instance, FamilyMart and 7-Eleven have introduced heated canned-seafood displays, strategically positioning this category alongside popular ready-to-eat items such as bento boxes and onigiri, thereby enhancing consumer convenience and variety.

Specialty stores, including fishmongers and gourmet retailers, specifically target premium market segments by offering carefully curated assortments of imported canned seafood, particularly from Spain and Portugal. These stores cater to consumers seeking high-quality and unique products. Additionally, other off-trade channels, such as discount stores and cash-and-carry outlets, play a crucial role in serving small restaurants and catering businesses. These businesses prioritize cost efficiency and bulk pricing over brand loyalty, making these channels essential for their operations. On the other hand, on-trade distribution, which includes restaurants, hotels, and catering services, holds the remaining 35.42% share of the market. However, growth in this segment is hindered by persistent challenges, including labor shortages and rising food-service costs, particularly in key markets like Japan and Australia.

Geography Analysis

China maintained a significant 31.20% share of the Asia-Pacific canned seafood revenue in 2024, primarily driven by the increasing consumption of canned fish in tier-2 cities. This growth is supported by the expanding presence of modern retail outlets in these areas, which make canned seafood more accessible to consumers. Additionally, China's dominance in aquaculture plays a pivotal role in ensuring a steady supply of cost-effective raw material base for local processors. Companies such as Shanghai Maling Aquarius and China Tuna Industry Group benefit from this competitive advantage, enabling them to cater to the growing domestic demand effectively.

Indonesia emerged as the fastest-growing geography in the region, with a projected CAGR of 1.51% through 2030. This growth trajectory is underpinned by a combination of factors, including a rapidly expanding population and government-led initiatives aimed at increasing protein consumption, particularly in rural areas where nutritional deficiencies are more prevalent. On the other hand, Thailand has solidified its position as the processing hub of the Asia-Pacific region. The country primarily exports its processed seafood products to key markets such as Japan, Australia, and the Middle East, leveraging its well-established processing infrastructure and expertise. In contrast, India's canned seafood market is still at a nascent stage. However, urban millennials in cities like Mumbai and Bengaluru are increasingly adopting canned tuna as a convenient, high-protein, and low-carbohydrate snack option. This trend is further amplified by the growing fitness culture and rising disposable incomes in these metropolitan areas, which are driving demand for healthier and more convenient food choices.

Singapore and South Korea are witnessing a clear trend toward premiumization in the canned seafood market. Consumers in these countries are increasingly opting for products that are sustainably sourced, low in sodium, and available in a variety of innovative flavors. These premium offerings are gaining traction over standard products, reflecting a shift in consumer preferences toward healthier and more environmentally conscious choices. Meanwhile, Australia and New Zealand are focusing on traceability and local sourcing as key differentiators in their canned seafood markets. In 2024, Australian processors, such as Spectra International Limited, highlighted their wild-caught tuna sourced from the Coral Sea. This initiative specifically targeted eco-conscious consumers who are willing to pay a premium for products certified by the Marine Stewardship Council, underscoring the growing importance of sustainability and ethical sourcing in the region.