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Asia-Pacific Bottled Water Market Size (2024 - 2029)

The Asia-Pacific bottled water market is anticipated to experience significant growth, driven by increasing consumer demand for hygienic and convenient hydration options. This growth is fueled by a rising health consciousness among the population, which has led to a preference for safe and refreshing drinks. The market's expansion is supported by the popularity of electrolyte and vitamin-enriched beverages, particularly among health-focused demographics such as baby boomers and millennials. Despite challenges like the lower cost of tap water and stringent regulations, the market is poised for growth due to health concerns, innovative product offerings, and diverse distribution channels.

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Market Size of Asia-Pacific Bottled Water Industry

Asia-Pacific Bottled Water Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.71 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

APAC Bottled Water Market Analysis

The Asia-Pacific Bottled Water Market size is expected to grow from USD 84.47 billion in 2023 to USD 111.50 billion by 2028, at a CAGR of 5.71% during the forecast period (2023-2028).

  • The demand for hygienic food and drinks is increasing with the growing number of educated and health-conscious people. This has resulted in an increased demand for clean and hygienic water, leading to a rise in the demand for bottled water. The bottled water market is expected to grow due to the demand for convenient, safe, healthy, and refreshing drinks from health-conscious consumers. The rise in healthcare awareness regarding waterborne diseases such as malaria, typhoid, diarrhea, and food poisoning is further driving the market.
  • Additionally, the demand for electrolytes, protein, and vitamin-enriched drinks is increasing in the region, especially among baby boomers and the millennial population who want to keep their bodies fit and active after hectic work schedules, gym, and other activities. Manufacturers retailing their products at competitive prices further incline consumers towards healthy hydration, while premium water ranges are also witnessing an upsurge in the market led by the rising income group in the region. The portability and convenience of bottled water also support market growth.
  • However, the lower cost of tap water compared to bottled water is one of the major restraints of the market. Stringent regulations for the approval of bottled water and the presence of harmful chemicals such as bisphenol can further hamper growth. The competition in the Asia-Pacific bottled water market is high, with many regional and local players, along with private label brands.
  • The market is expected to grow due to health concerns, a thirst for innovative products, and multiple distribution channels. In India, the Indian Railway Catering and Tourism Corporation Limited produced 198.6 million bottles of drinking water in 2022, according to the Indian Railway Catering and Tourism Corporation.

APAC Bottled Water Industry Segmentation

Bottled water is drinking water packaged in plastic or glass bottles for consumption. It can come from a variety of sources, including natural springs, wells, and municipal water supplies, and may undergo different treatments depending on the source and intended use.

Asia-Pacific bottled water market is segmented into type, distribution channel, and geography. By type, the market is segmented into still water, sparkling water, and functional water. By distribution channel, the market is segmented into on-trade and off-trade (supermarkets/hypermarkets, convenience stores, home and office delivery (HOD), and other off-trade channels. The study also covers the regional level analysis of the major countries, such as China, Japan, India, Australia, and the Rest of Asia-Pacific.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Still Water
Sparkling Water
Functional Water
Distribution Channel
On-Trade
Off-Trade
Supermarkets/Hypermarkets
Convenience Stores
Home and Office Delivery (HOD)
Online Retail Stores
Other Off-trade Channels
Geography
China
Japan
India
Australia
Rest of Asia-Pacific
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Asia-Pacific Bottled Water Market Size Summary

The Asia-Pacific bottled water market is experiencing significant growth, driven by increasing consumer demand for hygienic and convenient hydration options. This demand is fueled by a growing awareness of health and wellness, particularly among educated and health-conscious individuals. The market is characterized by a rise in the consumption of functional and flavored waters, which offer added health benefits and appeal to consumers seeking healthier alternatives to sugary beverages. The proliferation of premium bottled water brands, supported by rising disposable incomes and a burgeoning middle class, further propels market expansion. However, challenges such as the lower cost of tap water and stringent regulatory requirements pose potential constraints to market growth.

In India, the bottled water industry is rapidly expanding due to factors such as inadequate public water infrastructure, increased urbanization, and a shift towards healthier lifestyle choices. The market is dominated by a few major players, yet there are ample opportunities for regional brands to capture market share, particularly in underserved areas. The popularity of flavored bottled water is on the rise, offering manufacturers the chance to diversify their product offerings. Additionally, strategic partnerships with institutions like airlines and hotels are enhancing product penetration. The competitive landscape is marked by intense rivalry among key players, who are leveraging product innovation and strategic collaborations to maintain their market positions and expand their global footprint.

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Asia-Pacific Bottled Water Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Premiumization With the Growth of Fortified and Flavored Water

      2. 1.1.2 Lack of Safe Drinking Water Propels the Market Studied

    2. 1.2 Market Restraints

      1. 1.2.1 Unorganized Sector Coupled With Counterfeit Scandals of Bottled Water

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Still Water

      2. 2.1.2 Sparkling Water

      3. 2.1.3 Functional Water

    2. 2.2 Distribution Channel

      1. 2.2.1 On-Trade

      2. 2.2.2 Off-Trade

        1. 2.2.2.1 Supermarkets/Hypermarkets

        2. 2.2.2.2 Convenience Stores

        3. 2.2.2.3 Home and Office Delivery (HOD)

        4. 2.2.2.4 Online Retail Stores

        5. 2.2.2.5 Other Off-trade Channels

    3. 2.3 Geography

      1. 2.3.1 China

      2. 2.3.2 Japan

      3. 2.3.3 India

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia-Pacific Bottled Water Market Size FAQs

The Asia-Pacific Bottled Water Market is projected to register a CAGR of 5.71% during the forecast period (2024-2029)

Pepsico Inc, The Coca-Cola Company, TATA Group, Nestlé S.A. and Suntory Beverage & Food Ltd are the major companies operating in the Asia-Pacific Bottled Water Market.

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APAC Bottled Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)