APAC Beauty And Personal Care Products Market Size (2024 - 2029)

The Asia Pacific beauty and personal care products market is experiencing significant growth, driven by increased consumer spending on personal hygiene and the rising popularity of e-commerce channels. The market's expansion is further fueled by a growing preference for organic products, particularly those with Ayurvedic, botanical, and herbal ingredients, as consumers become more aware of the harmful effects of chemicals and synthetic materials. Additionally, the demand for personalized and customized products is rising, alongside a trend towards premiumization. Major companies are focusing on product innovation and strategic mergers and acquisitions to strengthen their market position.

Market Size of APAC Beauty And Personal Care Products Industry

Asia-Pacific Beauty and Personal Care Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 218.55 Billion
Market Size (2029) USD 302.82 Billion
CAGR (2024 - 2029) 6.74 %
Market Concentration Low

Major Players

Asia-Pacific Beauty and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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APAC Beauty & Personal Care Products Market Analysis

The APAC Beauty And Personal Care Products Market size is estimated at USD 218.55 billion in 2024, and is expected to reach USD 302.82 billion by 2029, growing at a CAGR of 6.74% during the forecast period (2024-2029).

In Asia-Pacific, consumers have increased spending on personal hygiene, which has led to the escalated sales of shower gel, sanitizers, hand washes, etc. On the other hand, the e-commerce trend is boosting the sales of beauty and personal care products through online channels. Hence, players are turning their heads toward online channels. For instance, in 2021, Hindustan Unilever Ltd (HUL) announced its plans to scale up the online reach of the company's premium brands through standalone branded sites, as well as its multi-brand shopping platform UShop, wherein UShop (launched in the second half of 2020) is set to expand beyond the National Capital Region and Mumbai to eight more cities across the country.

Consumers across the region are inclined toward organic beauty and personal care products, especially those formulated using Ayurvedic, botanical, and herbal ingredients, which are expected to drive market growth during the study period. The rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Moreover, the rising premiumization and the consumers' need for more targeted solutions are accelerating the growth of personalized/customized beauty and personal care products. Furthermore, major players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market studied. For instance, in 2021, Kao Corporation, through its subsidiary Kao Salon Japan, launched its prestige hair salon brand, Oribe, in Japan. The brand consists of 23 product line-ups that were made widely available in Japan.

APAC Beauty & Personal Care Products Industry Segmentation

Beauty and personal care products are consumer products used for personal hygiene and skin and hair beautification. The Asia-Pacific beauty and personal care products market is segmented by product type, category, distribution channel, and geography. By product type, the market studied is segmented into personal care products and cosmetic/make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. By cosmetics/make-up products, the market is segmented into facial care products, eye cosmetic products, and lip and nail make-up products. By category, the market studied is segmented into premium and mass products. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into Japan, China, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

By Product Type
Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Oil
Hair Styling and Coloring Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Soaps
Bath Salts
Other Bath and Shower Products
Oral Care
Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products
Facial Care Products
Eye Cosmetic Products
Lip and Nail Make-up Products
By Category
Mass Products
Premium Products
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
India
China
Japan
Australia
Rest of Asia-Pacific
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APAC Beauty And Personal Care Products Market Size Summary

The Asia Pacific beauty and personal care products market is experiencing significant growth, driven by increased consumer spending on personal hygiene and the rising popularity of e-commerce channels. The shift towards online shopping has prompted major players to expand their digital presence, with companies like Hindustan Unilever Ltd enhancing their online reach through dedicated platforms. Consumers in the region are increasingly favoring organic products, particularly those with Ayurvedic, botanical, and herbal ingredients, due to growing awareness of the adverse effects of synthetic chemicals. This trend is further fueled by the demand for personalized and premium beauty solutions, as consumers seek more targeted and customized products. The market is characterized by intense competition, with companies focusing on product innovation, strategic mergers, and acquisitions to strengthen their market position.

The hair care segment dominates the market, with both urban and rural consumers showing a growing demand for hair and skin care products. Urban consumers tend to spend significantly more on these products, while rural areas are witnessing a rise in demand for hair coloring products, often purchased in sachet formats. Manufacturers are investing heavily in research and development to create advanced formulations that address specific hair concerns, such as thinning and dryness. The Chinese market, in particular, is a hotspot for beauty innovations, with a strong focus on products offering UV protection, anti-aging, and moisturizing benefits. The demand for premium cosmetic products, including K-Beauty and C-Beauty, is on the rise, prompting brands to expand their portfolios and introduce new offerings. Key players in the region include Unilever, Revlon, Shiseido, Beiersdorf, L'Oreal, and The Estée Lauder Companies, all of which are actively enhancing their product quality and innovation to capture a larger market share.

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APAC Beauty And Personal Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Personal Care Products

        1. 2.1.1.1 Hair Care Products

          1. 2.1.1.1.1 Shampoo

          2. 2.1.1.1.2 Conditioners

          3. 2.1.1.1.3 Hair Oil

          4. 2.1.1.1.4 Hair Styling and Coloring Products

          5. 2.1.1.1.5 Other Hair Care Products

        2. 2.1.1.2 Skin Care Products

          1. 2.1.1.2.1 Facial Care Products

          2. 2.1.1.2.2 Body Care Products

          3. 2.1.1.2.3 Lip Care Products

        3. 2.1.1.3 Bath and Shower

          1. 2.1.1.3.1 Shower Gels

          2. 2.1.1.3.2 Soaps

          3. 2.1.1.3.3 Bath Salts

          4. 2.1.1.3.4 Other Bath and Shower Products

        4. 2.1.1.4 Oral Care

          1. 2.1.1.4.1 Toothbrushes and Replacements

          2. 2.1.1.4.2 Toothpaste

          3. 2.1.1.4.3 Mouthwashes and Rinses

          4. 2.1.1.4.4 Other Oral Care Products

        5. 2.1.1.5 Men's Grooming Products

        6. 2.1.1.6 Deodorants and Antiperspirants

      2. 2.1.2 Cosmetics/Make-up Products

        1. 2.1.2.1 Facial Care Products

        2. 2.1.2.2 Eye Cosmetic Products

        3. 2.1.2.3 Lip and Nail Make-up Products

    2. 2.2 By Category

      1. 2.2.1 Mass Products

      2. 2.2.2 Premium Products

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialty Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 India

      2. 2.4.2 China

      3. 2.4.3 Japan

      4. 2.4.4 Australia

      5. 2.4.5 Rest of Asia-Pacific

APAC Beauty And Personal Care Products Market Size FAQs

The APAC Beauty and Personal Care Products Market size is expected to reach USD 218.55 billion in 2024 and grow at a CAGR of 6.74% to reach USD 302.82 billion by 2029.

In 2024, the APAC Beauty and Personal Care Products Market size is expected to reach USD 218.55 billion.

Asia Pacific Beauty & Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)