Market Trends of Asia-Pacific Bath & Shower Products Industry
Increasing Demand for Natural and Organic Bath Products
- The demand for natural and organic bath and shower products is on the rise in the Asia-Pacific region, driven by increasing consumer awareness and preferences for eco-friendly and sustainable products. The trend is particularly evident among the urban and young populations who prioritize natural and organic ingredients in their personal care products.
- Consumers are increasingly seeking out natural bath and shower products that offer efficacy, longer-lasting protection, and clinical properties. Natural ingredients such as plant extracts, essential oils, and herbs are believed to have therapeutic properties that promote skin health and provide a range of benefits, such as hydration, nourishment, and anti-aging.
- The medicinal qualities of natural ingredients are also driving the demand for organic soaps and other bath and shower products in the region. Consumers are becoming more conscious of the potential risks associated with synthetic chemicals and are opting for natural alternatives that are perceived to be safer and gentler on the skin. Therefore, consumers are turning to natural and organic bath and shower products not only to avoid chemicals such as sulfates, parabens, and silicone but also to reap the benefits of natural ingredients.
- For instance, in April 2021, Biotique launched new soap formulated with coconut oil and basil and parsley extracts. It contains no additives, dyes, or hardening agents. It is hypoallergenic and clinically tested.
- The trend towards natural and organic bath and shower products in the Asia-Pacific region has created opportunities for new entrants to introduce natural ingredient-infused products. Regional brands such as Biotique, Khadi Naturals, and Forest Essentials, as well as international companies like Proctor and Gamble, are leveraging the natural trend by incorporating plant-based and food-based ingredients commonly found in skincare products into their bath and shower products.
- Bathing is often viewed as a therapeutic activity in many Asian countries, such as India and Japan, and consumers are increasingly seeking out bath and shower products that provide a relaxing and rejuvenating experience. The use of natural ingredients such as plum, almond, pomegranate, lime, rosewater, and turmeric in bath and shower products is believed to provide a range of benefits such as hydration, nourishment, and soothing of the skin.
- Overall, the trend towards natural and organic bath and shower products is expected to continue to grow in the Asia-Pacific region, driven by changing consumer preferences and increasing awareness of the benefits of using eco-friendly and sustainable products.
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Surge in Social Media Usage and Online Shopping Propelling the Market
- Advertising is a common and effective strategy used by companies to attract both existing and new customers in the bath and shower product industry. By promoting their products through various mediums, such as television, social media, and print media, companies can increase brand awareness and encourage consumers to purchase their products.
- Additionally, consumers are increasingly interested in high-end bath and shower products with unique fragrances and effective ingredients. They are willing to pay more for products that not only cleanse but also provide therapeutic benefits such as relaxing aromas, moisturizing properties, or other skincare benefits. In their advertising campaigns, companies often make product claims related to the effectiveness of their bath and shower products, such as antiseptic or germ-killing properties.
- In countries like India and China, many niche bath and shower brands are increasingly investing in online channels to reach consumers. Chinese brands, for example, are opening their flagship stores on popular e-commerce platforms like Tmall and JD.com and offering promotions to attract more customers.
- Regarding Internet access, as of 2021, South Korea had the highest percentage of its population with at-home Internet access in the Asia-Pacific region, with 99.9 percent of its population having access. In comparison, Mongolia had 80 percent of its population with at-home internet access. These figures indicate that online channels could be an effective way for companies to reach a significant portion of the population in many countries in the Asia-Pacific region.
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