| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Baked Food & Cereals Market Analysis
The Asia-Pacific Baked Food and Cereals Market is expected to register a CAGR of 6.5% during the forecast period.
- Changes in the consumption pattern of baked food and cereals and the inclination toward healthier products are the primary factors affecting the market. The increased adoption of Western lifestyle and increased preference for nutritional baked food and cereals are driving the sales in the market.
- Baked food and cereals, being a major part of the daily diet, cater to the demand for functional food. The new low-carb, high-fiber, multigrain, and fortified baked food and cereals that appeal to health-conscious consumers have triggered the market growth.
APAC Baked Food & Cereals Market Trends
Rising Demand for Convenience Food in the Region
The consumer demand for convenience food is evolving, in accordance with various dynamic demands from consumers. The rising popularity of 'snacking-on-the-go' and 'pick-me-up' products also makes Asia-Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Other major factors driving the market are the widened distribution channels and the tendency of consumers to purchase off-the-shelf, especially in the emerging markets of Asia-Pacific. The rapid expansion of artisanal bakeries in the last few years made consumers generally prefer fresh baked goods, such as cakes and breads.
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China Held a Prominent Market Share
China's bakery products market is expected to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies, and their preference toward bread and bread rolls is comparatively lower than Western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and breads. In China, unpackaged/artisanal baked goods are mostly sold through bakeries.
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APAC Baked Food & Cereals Industry Overview
The Asia-Pacific baked food and cereals market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claim as their key marketing strategy. An increasing number of private label brands are posing tough competition to the existing players. Some of the major players in the Asia-Pacific baked food and cereals market are Grupo Bimbo, Kellogg's, Campbells Soup Company, The Garden Company Limited, and Nestle SA, among others.
APAC Baked Food & Cereals Market Leaders
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Grupo Bimbo
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Kelloggs
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The Garden Company Limited
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Nestle SA
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Campbells Soup Company
- *Disclaimer: Major Players sorted in no particular order
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APAC Baked Food & Cereals Industry Segmentation
The Asia- Pacific baked food and cereals market is segmented by product type, which includes breads, breakfast cereals, biscuits and cookies, morning goods, cakes and pastries, and other product types. The market is also segmented on the basis of distribution channel, including supermarkets/hypermarkets, specialist stores, convenience stores, online retail, and other distribution channels. The study also involves the regional-level analysis, covering China, Japan, India, Australia, and Rest of Asia-Pacific.
| Product Type | Breads |
| Breakfast Cereals | |
| Biscuits and Cookies | |
| Morning Goods | |
| Cakes and Pastries | |
| Other Product Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Specialist Stores | |
| Convenience Stores | |
| Online Retail | |
| Other Distribution Channels | |
| Geography | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
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APAC Baked Food & Cereals Market Research FAQs
What is the current Asia-Pacific Baked Food and Cereals Market size?
The Asia-Pacific Baked Food and Cereals Market is projected to register a CAGR of 6.5% during the forecast period (2025-2030)
Who are the key players in Asia-Pacific Baked Food and Cereals Market?
Grupo Bimbo, Kelloggs, The Garden Company Limited, Nestle SA and Campbells Soup Company are the major companies operating in the Asia-Pacific Baked Food and Cereals Market.
What years does this Asia-Pacific Baked Food and Cereals Market cover?
The report covers the Asia-Pacific Baked Food and Cereals Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Baked Food and Cereals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Baked Food and Cereals Industry Report
Statistics for the 2025 Asia-Pacific Baked Food and Cereals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Baked Food and Cereals analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
