APAC Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Athletic Footwear Market Analysis
The Asia-Pacific Athletic Footwear market is projected to register a CAGR of 7.1% during the forecast period, 2022-2027.
The rising demand for comfortable and lightweight athletic shoes due to the increased adoption of fitness activities such as running, walking, and aerobics is driving sales growth in the Asia Pacific market. Additionally, young generation consumers are increasingly preferring athletic shoes in vivid colors and stylish designs to enhance their athleisure look. Further, ongoing inclination toward fitness programs such as gym workouts, online training, aerobics, yoga, etc. to overcome work-related stress and lifestyle disorders in nations like India, China, and Japan is influencing the demand for athletic footwear in the Asia Pacific region. The rising popularity of trendy sportswear and the growing consumer interest in sports and leisure activities is anticipated to create significant growth opportunities for the Asia-Pacific athletic footwear market over the forecast period.
The Covid-19 pandemic had a significant impact on the market, as disruption in the raw material supply and the slowdown of demand due to the restriction on hiking, sports activities, and leisure travel affected the industry's performance. The cancellation of several national and international sports tournaments along with the closure of local sports clubs caused the market downturn during the pandemic.
APAC Athletic Footwear Market Trends
This section covers the major market trends shaping the APAC Athletic Footwear Market according to our research experts:
Rising Sports Participation Rate with Inclination Toward Healthy Lifestyle
The increasing importance of active lifestyles is driving the participation in leisure activities like jogging and cycling in the recent past. The relevance of sports activities, particularly for health reasons along with the growing influence of celebrity endorsement, and international sporting events are all driving consumers to participate in a variety of sports. In addition, the surge in government efforts in various nations aimed at increasing sports participation has driven the market in recent years. For instance, in May 2021, the Government of Australia announced the investment of AUD 245.8 million in sports to accelerate sport participation among children and women. The changing paradigm of the educational system supports the growth of the sports industry and industries dependent on it. Furthermore, a surge in sports education and sports training in academics has improved public awareness about sports and fitness. The market is being driven by the numerous educational institutions and schools that give students training and opportunities to participate in a variety of sporting events.
Elegant and comfortable athletic footwear, appropriate for daily fitness routines is becoming more popular as a result of the rise in popularity of sports and fitness activities like aerobics, swimming, jogging, cycling, and yoga.
China is the Fastest Growing Market
The athletic footwear market in China is predicted to increase at the fastest rate during the forecast period. The steady expansion of the athletic footwear market in China is being driven by the rising level of health consciousness among the country's emerging middle-class population and expanding athletic landscape. The industry is dominated by well-known brands like Nike and Adidas, but domestic companies like Anta and Li Ning have experienced sharp growth in popularity over the past several years. As more domestic brands are entering the market with cheaper alternatives, supporting the price-sensitive nature of the Chinese consumer purchase pattern, there is a growing appreciation of domestic brands, which is supported by a renewed sense of national pride among younger consumers. Additionally, international companies and brands have been attracting more Chinese customers to their line of sports shoes by utilizing various localized branding methods adapted to the Chinese geography. For instance, Nike's consumers have the option to follow the company to receive daily news and updates about Nike via WeChat, a messaging app. Nike seeks to strengthen their relationship with customers through Wechat by switching from broadcasting to chatting, from "one to many" to "one to one."
APAC Athletic Footwear Industry Overview
The Asia-Pacific athletic footwear market is consolidated as the major players dominating the market such as Adidas AG, Under Armour Inc, Asics Corporation, Nike Inc, and Puma SE. Modern production techniques are being used by the top athletic footwear producers to boost production effectiveness and improve product offerings. Companies are competing on a range of factors including product offerings, price, material quality, and marketing initiatives to achieve a competitive edge in the market. Further, key brands are expanding their distribution capabilities to meet rising consumer demand. For Instance, in August 2022, Adidas announced the opening of its largest offline retail store in India which spreads across 3,140 square feet. The store features Adidas Originals' apparel, footwear, and other accessories lines.
APAC Athletic Footwear Market Leaders
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Adidas AG
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Under Armour Inc
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Asics Corporation
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Nike Inc
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Puma SE
*Disclaimer: Major Players sorted in no particular order
APAC Athletic Footwear Market News
- In June 2022, Under Armour Inc launched its athletic shoes 'HOVR Machina 3' in India. The third edition of the UA HOVRTM Machina running shoes, the HOVR Machina 3, has now been released by the company in India after being thoroughly tested and certified by UA Athletes. With a price of INR 14,999, this shoe continues to satisfy consumer needs by offering the most recent in technology and innovation.
- In January 2022, Adidas AG launched Ultraboost ULTRA4D shoes in India. The ULTRA4D was introduced in black and white colors and is intended to be visible in daylight and glow at night.
- In February 2021, Puma launched five new running shoes and styles, all featuring its new foam technology. Nitro, the latest technology installed in Puma shoes, is lightweight and aims to help runners use less energy and create an effortless running experience.
APAC Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 By End User
5.2.1 Men
5.2.2 Women
5.2.3 Children
5.3 By Distrubution Channel
5.3.1 Sports and Athletic Goods Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 China
5.4.2 Japan
5.4.3 India
5.4.4 Australia
5.4.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Adidas AG
6.3.2 Under Armour Inc
6.3.3 Asics Corporation
6.3.4 Nike Inc
6.3.5 Puma SE
6.3.6 Brooks Running Company
6.3.7 FILA Holdings Corporation
6.3.8 VF Corporation
6.3.9 New Balance Athletics, Inc.
6.3.10 Li-Ning Company Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
APAC Athletic Footwear Industry Segmentation
Athletic footwear refers to footwear designed for various sports and fitness-related activities like running, hiking, aerobics, etc. The Asia-pacific athletic footwear market is segmented by product type, end-user, distribution channel, and geography. Based on product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. Based on end-user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Based on geography, the market is segmented into China, India, Japan, Australia, and rest of Asia Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | |
| Running Shoes | |
| Sports Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| By End User | |
| Men | |
| Women | |
| Children |
| By Distrubution Channel | |
| Sports and Athletic Goods Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| China | |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
APAC Athletic Footwear Market Research FAQs
What is the current Asia-Pacific Athletic Footwear Market size?
The Asia-Pacific Athletic Footwear Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Athletic Footwear Market?
Adidas AG, Under Armour Inc, Asics Corporation, Nike Inc and Puma SE are the major companies operating in the Asia-Pacific Athletic Footwear Market.
What years does this Asia-Pacific Athletic Footwear Market cover?
The report covers the Asia-Pacific Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
APAC Athletics Footwear Industry Report
Statistics for the 2024 APAC Athletics Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Athletics Footwear analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
