Asia-Pacific Air Fryers Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 9.00% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Air Fryers Market Analysis by Mordor Intelligence
The Asia-Pacific Air Fryers Market is expected to register a CAGR of greater than 9% during the forecast period.
After COVID-19, people considered air fryers as a much healthier option compared to traditional frying methods in oil. Hence, the increasing inclination towards health and fitness bolstered product awareness and demand.
Busy lifestyles have led to changes in the eating habits of the majority of the population. Changes in eating habits have led to increasing demand for ready-to-eat-food products, which led to a rise in the number of QSR hotels and restaurants. The end user from the HORECA industry is actively seeking more advanced, compact, and effective equipment to increase their efficiency. This increasing demand for such advanced cooking equipment, which includes air fryers, is anticipated to propel revenue growth in the near future.
Asia-Pacific Air Fryers Market Trends and Insights
Urbanization Influencing the Adoption of Air Fryers
Rural and urban consumer perceptions of kitchenware are different. Kitchen products are seen as products that express the personality of urban individuals; those in rural areas generally view kitchen products as utilitarian products. Individuals from urban areas are keen to buy products with sophisticated aesthetics and high costs. Due to increasing disposable and household incomes and health awareness, the urban population is more likely to purchase air fryers. The air fryer's market explains that the rising number of heart diseases due to unhealthy eating habits is making people more aware of their health practices. This involves a change of diet and the use of healthy food items. The concept of an air fryer lets one eat fried food while limiting oil consumption. A large working-class population supports the sales of cookware products, driving the demand for low-oil cooking appliances.
Demand in Commercial sector
Demand for low-oil-based food has had a significant impact on the commercial sector. Hotels and restaurants have moved towards the adoption of low-oil-based cooking appliances. The demand is not only limited to hotels and restaurants but it is also witnessed in hospitals. Strict dietary requirements of patients have pushed hospitals to provide low-oil cooked food, which further creates demand for air fryers in the market.
Competitive Landscape
The Asia-Pacific Air Fryers Market is a fragmented industry. The major factors responsible for the growth of air fryers are less cooking time, no mess, and minimal use of oil. The oil used in frying a food item in the air fryer is mostly brushed off. With technological advancement and product innovation, mid-size to smaller companies are increasing their market presence. Some of the major players in this market are Philips, Black & Decker, Havells, Wonderchef and Breville.
Asia-Pacific Air Fryers Industry Leaders
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Philips
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Black & Decker
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Havells
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Wonderchef
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Breville
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- September 2022: Whirlpool Corporation launched a new Air Fry Mode with connected features in the air fryer segment. Whirlpool brand's Smarter over Time feature advancements include a new Air Fry mode. This is available on connectivity and select models with the Yummly Smart Thermometer.
- January 2022: Xiaomi Company launched Internet of Things (IoT) products for the kitchen with new smart air fryers to deal with the demands of customers. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Asia-Pacific Air Fryers Market Report Scope
An air fryer is a countertop cooking appliance that combines a heating element and a powerful fan to circulate hot air, similar to a convection oven. Air fryers produce foods that are crispy outside and moist and tender inside without actual frying. The Asia-Pacific Air Fryers Market is Segmented By Product Type (Manual Air fryer, Digital Air fryer), By End Users (Commercial, Residential), By Distribution Channel (Offline, Online), and By Country (China, Japan, India, and Rest of the Asia-Pacific). The report offers market size and forecasts for the Asia-Pacific Air Fryers Market in value (USD) for all the above segments.
| Manual Air fryer |
| Digital Air fryer |
| Commercial |
| Residential |
| Offline |
| Online |
| China |
| Japan |
| India |
| Rest of the Asia-Pacific |
| By Product Type | Manual Air fryer |
| Digital Air fryer | |
| By End Users | Commercial |
| Residential | |
| By Distribution Channel | Offline |
| Online | |
| By Country | China |
| Japan | |
| India | |
| Rest of the Asia-Pacific |
Key Questions Answered in the Report
What is the current undefined size?
The undefined is projected to register a CAGR of greater than 9% during the forecast period (2025-2030)
Who are the key players in undefined?
Philips, Black & Decker, Havells, Wonderchef and Breville are the major companies operating in the undefined.
What years does this undefined cover?
The report covers the undefined historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Air Fryers Market Report
Statistics for the 2025 Asia-Pacific Air Fryers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Air Fryers analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
