Market Trends of MICE Tourism Industry
This section covers the major market trends shaping the APAC MICE Tourism Market according to our research experts:
Hybrid events
As hospitality starts up again and meetings and events return, social distancing and concerns over health and safety mean hybrid events could become the modern, preferred event format.Some events, such as TwitchCon, Riot Games eSports Operations and Apple Special Events were already seeing great success in this area.
Hotels need to be able to adapt to this rising event format, which means having the technological capabilities: Make sure you have a stable Wi-Fi connection, enough bandwidth and sufficient power, Partnering with virtual or hybrid experts such as Glisser will give A good chance of supporting event planners and their hybrid needs, l Need to accommodate flexible formats and maximise engagement.
Attention on sustainability
Business events are, without a doubt, a major economic driver but it is also a significant generator of waste through excess food and unwanted marketing collateral and souvenirs. Fortunately, recognition of this weakness is growing and many venues in Asia-Pacific are doing their best to strive for better sustainability credentials.
One example is the Melbourne Convention and Exhibition Centre (MCEC), which unveiled a five-year sustainability strategy earlier in 2021.
