ASEAN Smart Homes Market Size (2024 - 2029)

The ASEAN Smart Homes market is experiencing significant growth, driven by the increasing adoption of smart home devices like speakers, light bulbs, and locks. The demand has been further accelerated by the COVID-19 pandemic, which has heightened the need for home automation due to the rise in remote working. Cities with advanced digital infrastructure have been more effective in delivering economic relief, contributing to the market's expansion. Additionally, the growth is supported by the expansion activities of key players in the industry, as well as the rising importance of video surveillance systems in residential settings for monitoring and access control.

Market Size of ASEAN Smart Homes Industry

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ASEAN Smart Home Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 21.00 %
Market Concentration Medium

Major Players

ASEAN Smart Home Market Major Players

*Disclaimer: Major Players sorted in no particular order

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ASEAN Smart Homes Market Analysis

The ASEAN Smart Homes market is expected to register a CAGR of approximately 21% over the forecast period (2021 - 2026). The smart home landscape is witnessing growth, led by the new generation of smart home gadgets such as smart speakers, connected light bulbs, smart locks, etc.

  • Covid-19 has further enhanced the demand for home automation due to the growing remote working and work from home scenarios. Several cities in South East Asia witnessed effective implementation channels of nationwide economic relief packages. As large-scale social assistance programs take time to design and deliver, cities equipped with better digital infrastructure were found to be relatively efficient in the targeted delivery of relief to intended beneficiaries.
  • Further, several solution providers viewed an increase in revenues owing to the growing demand for smart home products triggered by the pandemic. In May 2020, MMX Malaysia, a local kitchen appliance brand, reported that its sales quadrupled during the COVID-19. The major demand was coming from Cookware and Cooktops products.
  • Also, expansion activities of several market incumbents is another major factor driving the growth of the smart homes market. The smart home ecosystem is experiencing rapid expansion, represented by Amazon's acquisition of Ring, a maker of internet-connected doorbells and cameras, for an estimated USD 1 billion.
  • The emergence of smart homes has increased the prominence of video surveillance systems in the residential segment in the past few years. The surveillance systems implemented in this sector have varied applications, such as monitoring and access control. These systems are also equipped with features, such as motion detection and night vision.

ASEAN Smart Homes Industry Segmentation

  • A smart home is one that automates the processes that control its infrastructure, lighting, security systems, heating, ventilation, air conditioning systems, and energy management systems.
  • Smart home devices are suitable for a home setup where devices can be automatically controlled distantly from any internet-connected place in the world, using a mobile or other networked device. A smart home has its devices connected through the Internet, and the customer can regulate functions, such as security access to the house, temperature, lighting, and home theater.
  • A smart home uses technology to make buildings more efficient, sustainable, safer, and reduce costs. Smart home solutions are part of an IoT and connected sensor ecosystem. The study characterizes the smart home market, segmenting it into the five primary ASEAN countries, Malaysia, Thailand, Vietnam, Singapore, and Indonesia which are further segmented by product type.
  • As part of the product type, the study has considered Lighting Solutions, Energy Management Solutions and systems, Security Systems, Connectivity enhancement solutions, and Home Entertainment Systems & Smart Appliances.
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ASEAN Smart Homes Market Size Summary

The ASEAN smart homes market is experiencing significant growth, driven by the increasing adoption of smart home technologies and the expansion of digital infrastructure in the region. The market is characterized by the introduction of advanced smart home devices such as smart speakers, connected light bulbs, and smart locks, which are gaining popularity among consumers. The COVID-19 pandemic has further accelerated this trend, as remote work and home automation became more prevalent, leading to a surge in demand for smart home products. The market is also witnessing substantial investments and initiatives from governments and private companies aimed at enhancing digital connectivity and smart city developments, which in turn are boosting the smart home sector.

Despite the promising growth prospects, the ASEAN smart homes market remains fragmented and competitive, with both global and domestic players vying for market share. Companies are focusing on innovation and customization to attract consumers, with partnerships and collaborations being a common strategy to enhance product offerings. The market is supported by government initiatives promoting smart home technologies, as well as advancements in internet connectivity, such as the rollout of 5G in Thailand. As digital awareness and internet penetration continue to rise, the market is expected to expand further, offering opportunities for both established and emerging players in the smart home industry.

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ASEAN Smart Homes Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the Market

ASEAN Smart Homes Market Size FAQs

The ASEAN Smart Homes Market is projected to register a CAGR of 21% during the forecast period (2024-2029)

Siemens AG, Honeywell International Inc, Schneider Electric AG, ABB Ltd and Emerson Electric Co. are the major companies operating in the ASEAN Smart Homes Market.

ASEAN Smart Homes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)