ASEAN Probiotic Supplements Market Trends

Probiotic supplements in the form of capsules and powders are gaining more popularity in ASEAN countries than other forms. Capsules are one of the most popular forms of probiotic supplements, as they offer convenience and ease of consumption since they are pre-measured and can taken with water or any other beverage. Further, probiotic powders are versatile, as they can be easily mixed into various foods and beverages such as smoothies, yogurt, and water. This flexibility appeals to consumers who prefer to customize their intake or those who have difficulty swallowing pills. Also, several clinical research studies show that probiotics may promote weight loss by releasing appetite-regulating hormones. Thus, the growing consumer interest in weight management to overcome obesity is likely to influence the demand for probiotic supplements in the region.

Probiotics are a driving force within the booming digestive health supplement category, and people of all age groups have been consuming them over the past few years. However, major consumption is observed among millennials due to their growing awareness of health and wellness through multi-channel publicity, which influences their consumption patterns to a large extent. This shows people's awareness of the benefits of probiotic supplements. Being technologically advanced, millennials update themselves with the facts related to health and, thereby, try to amend their routines and consumption habits accordingly.