Ascorbic Acid Market Trends

With the rising number of health-conscious individuals, the demand for fortified food and beverage is also increasing. Consumers, primarily in developed and developing countries like the United States, India, China, and Germany, are increasingly reaching for nutrient-based and other products containing functional ingredients to ward off illnesses or help with existing health issues. Ascorbic acids are vital ingredients used in functional food & beverage products. Due to its extensive range of applications as a preservative, flavoring agent, taste enhancer, or taste modifier in confectionery, sauces, bread, and other products, they are anticipated to have significant expansion in the future. The demand for fortified beverages and other foods and beverages is also rising, which supports the growth of the ascorbic acid market. Since more people are becoming aware of ascorbic acid's advantages, it is anticipated that the impact of these drivers will increase dramatically. The demand for fortified food and beverage has led companies to incorporate ascorbic acid into their products. For instance, in 2021, Krating Daeng, a brand of TCH Group, collaborated with DHC, the leading food supplement producer in Japan, catering to the Vitamin C demand in Thailand. Also, various government initiatives are being taken to increase the consumption of fortified food and beverages, especially in developing countries like China and India. For instance, China's Ministry of Health promotes the intake of fortified food due to growing health concerns relating to age, myopia, and other diseases, thus driving the demand for ascorbic acid in the region.