Argentina OOH And DOOH Market Share

Market Share of Argentina OOH And DOOH Industry

The Argentine Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market is semi-concentrated, with major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

• January 2024 - Cetol, a prominent brand within AkzoNobel, initiated a digital outdoor advertising initiative in Argentina. By harnessing Taggify's advanced features and partnering with the Kinesso agency for strategic guidance, Cetol sought to enhance the exposure and allure of its high-end wood protector. This case study delves into the campaign's strategic blueprint, its implementation, and the notable results, highlighting the effectiveness of cutting-edge digital advertising.
• September 2023 - Mercado Libre, a prominent e-commerce platform, leveraged Taggify’s DSP platform for a digital outdoor advertising (DOOH) initiative at Buenos Aires' iconic Obelisco. The campaign was broadcast on fifteen strategically positioned screens across the Autonomous City of Buenos Aires (CABA). These screens, ranging from subway access points and totems to expansive LED displays, were meticulously chosen to maximize visibility in this vibrant locale.

Argentina OOH and DOOH Market Leaders

1. JCDecaux

2. Latcom S.A.

3. Publicidad Sarmiento

4. Hakuhodo Dy Holdings

5. Global Media Group

*Disclaimer: Major Players sorted in no particular order