Market Trends of Application Release Automation Industry
Cloud is Expected to Hold Significant Market Share
- As enterprises across the globe are migrating applications to the cloud at a rapid pace, there is a spike in demand for cloud-based applications in the global market. Moreover, according to a survey conducted by Apps Run The World, in 2021, Microsoft led as the top vendor in the cloud applications market share with 13%. Salesforce and Oracle were close behind, having 11% and 7% of the market share, respectively.
- Cloud-based applications and web servers not only help clients to access the applications with agility from anywhere across the globe, but it reduces the cost incurred due to downtime of businesses while using legacy systems.
- Traditional application release automation was used for load-balancing application servers to manage traffic and application deployment. Over the years, new functions have been integrated, including SSL offloading, visibility, application analytics, multi-cloud support, TCP optimizations, rate shaping, and web application firewalls.
- In June 2022, Armory, the continuous deployment (CD) company empowering development teams to easily, reliably, safely, and continuously deploy software at any scale, announced the general availability of Armory Continuous Deployment-as-a-Service. The product delivers declarative deployments across multiple environments that support advanced progressive strategies, allowing developers to focus on building great code rather than deploying it, enhancing their customers' experience, and avoiding outages.
- Further, in January 2023, Alibaba Cloud announced the launch of the Apsara Developer Community, a new hub created to support global developers through an enhanced provision of various developer tools and resources. It aims to support the developer community's continuous growth while facilitating the digital economy's further progress across markets.
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Asia Pacific is Expected to Hold Significant Market Share
- Asia-Pacific is expected to witness the highest growth rate over the forecast period. The rapid increase in cloud computing in this region is expected to be a significant driver for cloud-based application delivery controllers.
- Additionally, the region is expected to witness growth, owing to the investments of small and medium organizations. SMEs are investing in cost-effective cloud-based and technologically advanced solutions for cloud-based applications. Countries such as China and India provide significant growth opportunities in the region.
- For instance, according to recent data from the Ministry of Micro, Small, and Medium Enterprises, India has 50 million MSMEs, which makes it among the world's largest MSME markets. Given that the government and MSMEs rely on scalable IT systems and solutions, it is understandable that they may shift their processes, along with sensitive information, to the cloud. This has further given significant traction to the application release automation market.
- In the wake of the recent outbreak of COVID-19, Asia-pacific is witnessing a significant shift toward adopting cloud-based solutions, and the application release automation industry is showing resiliency with support from various technology providers. India, a vital contact center outsourcing destination, needs help with remote connections, as regional enterprises need more technological capabilities for remote operations. Due to such reasons, various vendors offer innovative solutions to attract customers.
- For instance, Singapore is considered the Asia-Pacific's medical and healthcare hub and offers the region's best healthcare system. The Joint Commission International (JCI) has accredited over 23 hospitals and healthcare facilities in Singapore. Over 350,000 patients visit Singapore to provide high-quality healthcare services each year. Such potential would increase the use of cloud applications and drive market growth during the forecast period.
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