Application Release Automation Market Size (2024 - 2029)

Application Release Automation Market Analysis

The Application Release Automation Market size is estimated at USD 4.08 billion in 2024, and is expected to reach USD 10.06 billion by 2029, growing at a CAGR of 19.75% during the forecast period (2024-2029).

Digital infrastructure has been significantly evolving globally along with business change, thereby making modernization the key to success. Moreover, with the emergence of the COVID-19 pandemic, application visibility and management gained even more prominence as employees working from their homes and businesses rapidly transformed their environments to keep their staff productive from any location. This was anticipated to further boost the market's growth over the forecast period. Moreover, due to the COVID-19 lockdowns that were put in place along with the switch to remote working environments, an unprecedented number of people started using mobile applications for work and other activities, creating the need for seamless security access to these applications.

• Increasing adoption of digital transformation in most enterprises and investment in advanced technologies such as artificial intelligence, big data, and cognitive automation that can boost the company's revenue are some of the primary factors boosting the application release automation market.
• The growing digital transformation has pushed most businesses to adopt applications and tools to respond to market feedback and deliver new experiences to end users faster than ever. Organizations have turned to application release automation software to stay competitive in these new market conditions and speed up delivery. By leveraging application release automation, organizations can easily handle fast software delivery and updates and decrease human error, missed steps, and potential production issues.
• Additionally, the primary factor driving the market is increasing pressure on the IT sector to roll out new features to software applications quickly in production or apply security patches with little to no downtime to guarantee 100% uptime. Moreover, COVID-19 forced an unprecedented number of people worldwide to change their workplace from office to home, creating immense pressure on communications service providers to support a functioning society with flawless digital communication capabilities.
• In February 2023, Schneider Electric, the leader in the digital transformation of energy management and automation, launched its new Industrial Digital Transformation Services during the 27th Annual ARC Industry Leadership Forum in Orlando, Florida. The specialized global service is designed to help industrial enterprises achieve future-ready, innovative, sustainable, and effective end-to-end digital transformation.

Application Release Automation Industry Segmentation

Application release automation is the tool or solution used to process the packaging and deploy an application or update of an application from development across different environments and, ultimately, to production. They must combine the capabilities of deployment automation, environment management, modeling, and release coordination.

The study includes different components and deployment types for various end-user industries, such as BFSI, IT and telecommunications, retail and e-commerce, and media and entertainment, for various geographies. The competitive landscape takes into account multiple companies' market penetration as well as their organic and inorganic growth strategies. The study also considers the market impact of the COVID-19 pandemic. For all of the above segments, market sizes and forecasts are provided in terms of value (USD).