ANZ Location-based Services Market Share

Market Share of ANZ Location-based Services Industry

The ANZ location-based services market is anticipated to witness moderate consolidation due to the presence of both international and local firms making substantial contributions to market share. Key industry players in this market comprise renowned companies such as Google LLC, Microsoft Corporation, Apple Inc., Huawei Technologies Co. Ltd, Cisco Systems, Inc., and others.

In June 2023, DCS Spatial Services and FrontierSI, a non-profit organization, unveiled a strategic partnership aimed at reducing costs, mitigating risks, and addressing challenges associated with location-based reporting within the New South Wales (NSW) Government. This initiative seeks to assess an optimal strategy and offer recommendations for establishing a standardized and efficient solution for location-based reports across NSW, with potential implications at a national level.

In November 2022, global technology company GMV, in collaboration with Lockheed Martin Corporation, a prominent global technology firm, is set to develop the Southern Positioning Augmentation Network system (SouthPAN). This cooperative project, supported by the Australian and New Zealand governments, has the objective of establishing a satellite-based augmentation system (SBAS) for navigation and precise point positioning (PPP) services. Additionally, GMV will be responsible for monitoring and ensuring compliance with agreed-upon performance standards for both of these services in the region.

ANZ Location-based Services Market Leaders

1. Google LLC

2. Microsoft Corporation

3. Apple Inc.

4. Huawei Technologies Co. Ltd

5. Cisco Systems, Inc.

*Disclaimer: Major Players sorted in no particular order