Market Trends of ANZ Geospatial Analytics Industry
Agriculture Segment is Anticipated to Hold Significant Market Share
- The ANZ region's agriculture sector has grown substantially in the past few years, led by smart farming and precision agriculture practices. The region produces and exports a diverse range of agricultural products, including cattle, and wheat, making agriculture an important economic sector of the region. Various benefits are associated with geospatial analytics solutions, such as mapping field data, organizing and analyzing it, and monitoring their crops remotely.
- The agriculture sector in the region is witnessing substantial adoption of geospatial analytics solutions by integrating high-resolution imagery, field observations, and real-time data feeds to understand how to make the most of limited resources. Market vendors such as Esri Australia are actively innovating geospatial analytics solutions in the agriculture domain, thus impacting the growth of the market.
- Further, the region is promoting precision agriculture practices with the presence of many precision agriculture providers. Precision agriculture involves the use of various technologies, such as GPS, drones, sensors, and advanced analytics. Precision agriculture practices are expected to seek the use of geospatial analytics to improve farm decision-making and planning, thus positively driving the demand for geospatial analytics in the agriculture sector of the ANZ region.
- Additionally, agriculture is becoming vital in the ANZ region, with the industry actively driving the region's GDP. The agriculture industry's adoption of geospatial analytics solutions in the region owing to the agriculture sector-specific geospatial solutions developed by market vendors are further analyzed to offer growth prospects to the agriculture industry, thus positively impacting the growth of the market. For instance, according to the Australian Bureau of Statistics data, as of September 2023, the gross value added (GVA) of the agriculture industry in Australia reached AUD 51.10 billion (~USD 33.81 billion).
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Australia is Expected to Witness Substantial Growth
- Australia is expected to witness substantial adoption of geospatial analytics solutions in the coming years owing to the growing demand from various end-user industries ranging from agriculture to urban planning. Moreover, the country is home to some of the prominent market vendors who are continuously innovating their geospatial analytics offerings for a diverse range of industries, thus positively impacting the market growth in the country.
- For instance, Experian Australia offers geospatial analytics solutions for the retail sector in the country. The company provides benefits for retail organizations through its geospatial analytics solutions, such as more effective site selection, identification of profitability drivers, better alignment between retail/branch services, products, and consumers, more accurate estimates of store turnover, and improved understanding of competitor impact.
- Moreover, the high degree of urbanization and population in the country is further driving the demand for geospatial analytics solutions for proper and effective urban planning. For instance, according to the data from the IMF, population in Australia 26.89 in 2023 and expeccted to reach 28.26 Millions by 2029. Further, the GIS, Digital Analytics, and Remote Sensing (GDARS) Area of Practice Committee in Australia recognizes the critical role that GIS, digital analytics, and remote sensing play in various applications, from urban planning and natural resource management to disaster response and public health.
- Further, utility companies in the country are partnering with geospatial analytics companies to deal with core data issues with network alignment and implement predictive maintenance strategies to reduce network failures and damages. For instance, in November 2022, Horizon Power's Geospatial Intelligence Program leveraged remote sensing, imagery, and advanced analytic technologies to deliver a geospatial intelligence solution that transforms the utility's ability to understand the state of the network quickly. With a network spanning thousands of kilometers, the geospatial intelligence program will optimize asset performance and keep the network reliable and safe. The utility company has selected geospatial specialist Altavec to deliver the program.
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