Market Trends of Antioxidant Beverages Industry
This section covers the major market trends shaping the Antioxidant Beverages Market according to our research experts:
The Growing Demand for Healthy Hydration
The progressive inclination of consumers toward health-oriented products has involved antioxidant beverages as a requisite in the list. In addition, the sale promoting tag lines, such as 'ready to drink', 'on the go' and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for antioxidant beverages. The consumers have registered an increased consumption of antioxidant infused drinks offered by manufacturers such as Keurig Dr Pepper, Tohi Ventures LLC. and others over standard fruit juices and carbonated drinks in the past couple of years. In fact, a section of population prefers antioxidant drinks over traditional functional beverages. With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, in favor of healthier choices, such as antioxidant water,green tea and others. The trend of healthy hydration owes its success to the growing awareness towards antioxidant beverages
North America Forms the Largest Market
In the North American market, beverages are no longer viewed solely as a quick refreshment rather they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on wellness, natural, and 'free from' claims. The consumer segments driving the growth of market include ageing consumers looking for vitality, millennial who are willing to try new products with wellness benefits, and busy consumers seeking for 'quick health. Also, with declining sales of carbonated beverages primarily in Canada major giants, such as PepsiCo and Coco-Cola, have diverted their focus to growing categories like antioxidant infused fruit juices to cater to increasing demand of health ingredient-based drinks, which in turn has resulted in possession of the largest market share by the North American region.
