Anti-Counterfeit Packaging Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 194.92 Billion |
| Market Size (2029) | USD 241.35 Billion |
| CAGR (2024 - 2029) | 4.37 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Anti-Counterfeit Packaging Market Analysis
The Anti-Counterfeit Packaging Market size is estimated at USD 194.92 billion in 2024, and is expected to reach USD 241.35 billion by 2029, at a CAGR of 4.37% during the forecast period (2024-2029).
The anti-counterfeit packaging market is witnessing growth, driven by evolving regulations to safeguard life-critical products, technological strides in anti-theft measures, a diverse array of emerging threats, and an increasing emphasis on brand protection.
- Regulatory measures, including the U.S.'s Anti-counterfeiting Trade Agreement and the EU Commission's labeling and serialization initiatives, are poised to bolster the market in developed economies during the forecast period.
- The surge of e-commerce has heightened the demand for anti-counterfeit packaging solutions. Online marketplaces have simplified counterfeiters' access to consumers. In response, brands are adopting advanced authentication features, like QR codes and near-field communication (NFC) tags, enabling customers to verify product authenticity via smartphones.
- Stringent regulations set by governments and regulatory bodies further fuel the market's expansion. Take the EU's Falsified Medicines Directive (FMD), which mandates unique identifiers and anti-tampering devices for all prescription medications. In China, regulations enforce track-and-trace systems for select product categories. Such mandates have catalyzed innovations in serialization technologies and secure packaging solutions.
- According to Macfarlane Group UK Ltd, in July 2024, customized anti-counterfeit packaging caters to the unique requirements of various industries. The pharmaceutical sector grapples with formidable challenges in safeguarding its products from counterfeit threats. To counteract this, consider integrating anti-counterfeit packaging features such as holographic labels, serialized QR codes, and distinct barcodes. These enhancements deter tampering and bolster product authentication, ensuring the pharmaceuticals' integrity throughout the supply chain.
- However, the market faces challenges owing to the high costs associated with setting up and innovating anti-counterfeit packaging, which deters new entrants and potential clients. Without adequate customer awareness, this hesitance and the ease of replicating existing technologies like barcodes and QR codes hamper market expansion.
Anti-Counterfeit Packaging Market Trends
Pharmaceuticals and Healthcare to Drive the Market Demand
- Counterfeit packaging for pharmaceuticals is one of the lucrative sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts severe damage on the brand names of big pharmaceutical manufacturers.
- Several incidents of fake COVID-19 vaccines were administered to the populations of various countries. For example, the World Health Organization (WHO) discovered counterfeit versions of Covishield (manufactured by the Serum Institute of India), which caused widespread concern among stakeholders worldwide. To overcome this, governments across regions focused on implementing regulations to prevent counterfeit medicines.
- According to a study by Oliver Inc. in September 2024, retailers are increasingly adopting anti-counterfeiting measures in pharmaceutical labeling and packaging. Counterfeit products can erode consumer trust and risk sales. Counterfeit medicines, for instance, might lack active pharmaceutical ingredients, possess ineffective qualities, or even contain harmful formulations.
- On a positive note, the pharmaceutical sector has integrated anti-counterfeiting features into its labeling and packaging. While these technologies can not entirely prevent criminals from altering products, they empower retailers to authenticate pharmaceutical packaging, distinguishing between genuine items and those crafted by malicious entities.
- According to IQVIA, a global leader, delivers data analytics, technology solutions, and clinical research services tailored for the life sciences sector, revenue of global pharmaceutical market in 2020 was USD 1,312 billion and it has reached USD 1,607 billion in 2023. Therefore, rise in revenue of pharmaceutical sector globally will also rise the demand for anti-countefeit packaging over the forecast period.
Regulations Have Enabled North America to Maintain a Dominant Market Share
- North America is poised to command a significant share of the anti-counterfeit packaging market, bolstered by its unwavering commitment to research and development. The U.S. Federal Government is intensifying efforts to purge counterfeit goods from its supply chain. Leveraging advanced technologies like RFID and NFC, connected packaging emerges as a pivotal solution in safeguarding consumers from counterfeit products.
- As consumer demand for transparency surges, so does the traceability of products. Notably, the U.S. grapples with counterfeit goods valued over USD 1 trillion annually, derived from law enforcement seizures and reported by the Organization for Economic Cooperation and Development. Strengthened anti-counterfeit regulations have further bolstered the market's share.
- In response to this escalating demand, manufacturers embed innovative technologies into their equipment, enhancing product identification and tracking. Furthermore, with projections from AstraZeneca estimating North American sales at USD 706 billion by 2025, the region becomes a prime target for counterfeiters. However, the anti-counterfeit packaging market is set for growth, given its maturity.
- Further, counterfeiting undermines a brand's reputation by exploiting the goodwill and quality associated with its trademark. Legal protections are vital for brands susceptible to such practices to safeguard their hard-earned reputation in the Canadian market. The Request for Assistance (RFA) program empowers registered trademark owners to legally challenge importers of counterfeit goods, a process initiated upon detection by the Canadian Border Services Agency (CBSA).
- Heightened brand protection efforts and robust government backing fuel the North American anti-counterfeit packaging market. However, challenges loom: limited R&D investments and the burden of high setup costs could temper the market's expansion in the region.
Anti-Counterfeit Packaging Industry Overview
The anti-counterfeit packaging market is fragmented. A few major players, such as Avery Dennison Corporation, CCL Industries Inc., 3M Company, E.I. Du Pont De Nemours and Company, Zebra Technologies Corporation, and others, dominate the market in terms of market share. However, with innovative and sustainable packaging, many companies are increasing their market presence by securing new contracts and tapping new markets.
Anti-Counterfeit Packaging Market Leaders
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Avery Dennison Corporation
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CCL Industries Inc.
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3M Company
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Zebra Technologies Corporation
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E.I. Du Pont De Nemours and Company
*Disclaimer: Major Players sorted in no particular order
Anti-Counterfeit Packaging Market News
- May 2024: Avery Dennison, a global player in materials science and digital identification solutions, unveiled AD INSIGHTX - its Ideation, Innovation, and Imagination Studio in Pune, Maharashtra. The platform is introduced to the packaging industry as a co-creation hub and an experiential center. This facility aims to navigate the swiftly changing brand and consumer preferences, especially those driven by Millennials and Gen Z. The studio aspires to tackle the challenges in the burgeoning markets of premium packaging, security, and anti-counterfeit solutions. Through AD INSIGHTX, Avery Dennison also seeks to assist brands and customers in realizing their sustainability objectives.
- April 2024: 3M has launched the 3M Verify app, designed to assist companies in authenticating their personal protective equipment (PPE). Utilizing advanced technology, the app validates a disposable respirator carton in real time by scanning a barcode to confirm the genuineness of the product package. A positive confirmation offers strong assurance of possessing an authentic 3M Disposable Respirator. Conversely, an inconclusive result indicates the package is either unrecognized or potentially counterfeit. In such cases, the app facilitates direct contact with 3M for further investigation.
Anti-Counterfeit Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Booming E-commerce Industry
5.1.2 Increasing Focus of Manufacturers on Brand Protection
5.2 Market Restraint
5.2.1 High-initial Costs of Anti-Counterfeit Packaging
5.3 Technology Snapshot
6. MARKET SEGMENTATION
6.1 By Technology
6.1.1 Trace and Track
6.1.2 Tamper-evident
6.1.3 Covert
6.1.4 Overt
6.1.5 Forensic Markers
6.2 By End-User Industries
6.2.1 Food and Beverage
6.2.2 Healthcare and Pharmaceuticals
6.2.3 Industrial and Automotive
6.2.4 Consumer Electronics
6.2.5 Other End User Industries
6.3 By Geography
6.3.1 North America
6.3.1.1 United States
6.3.1.2 Canada
6.3.2 Europe
6.3.2.1 United Kingdom
6.3.2.2 Germany
6.3.2.3 France
6.3.2.4 Italy
6.3.2.5 Spain
6.3.3 Asia
6.3.3.1 China
6.3.3.2 India
6.3.3.3 Japan
6.3.4 Australia and New Zealand
6.3.5 Latin America
6.3.5.1 Brazil
6.3.5.2 Argentina
6.3.6 Middle East & Africa
6.3.6.1 South Africa
6.3.6.2 United Arab Emirates
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Avery Dennison Corporation
7.1.2 CCL Industries Inc.
7.1.3 3M Company
7.1.4 E.I. Du Pont De Nemours and Company
7.1.5 Zebra Technologies Corporation
7.1.6 Sicpa Holding SA
7.1.7 AlpVision SA
7.1.8 Applied Dna Sciences Inc.
7.1.9 Uflex Limited
7.1.10 Authentix Inc.
7.1.11 Ampacet Corporation
7.1.12 PharmaSecure Inc.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Anti-Counterfeit Packaging Industry Segmentation
Anti-counterfeiting packaging is incorporated to prevent imitation and confirm the goods' safety. Companies take these measurements to help them minimize losses due to counterfeiting in terms of revenue and loyalty. The counterfeiting industry is flourishing, and it is not only the consumer goods market that is affected. There has been an increase in counterfeit prescription drugs, car parts, and technologies (such as cell phone batteries), which are flooding the market in the future.
The Anti-Counterfeit Packaging Market is Segmented by Technology (Trace and Track, Tamper-Evident, Covert, Overt, and Forensic Markers), End User (Food and Beverages, Healthcare and Pharmaceuticals, Industrial and Automotive, Consumer Electronics), and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia Pacific), Latin America (Brazil, Argentina, Rest of Latin America), The Middle-East and Africa (South Africa, United Arab Emirates, Rest of Middle-East & Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
| By Technology | |
| Trace and Track | |
| Tamper-evident | |
| Covert | |
| Overt | |
| Forensic Markers |
| By End-User Industries | |
| Food and Beverage | |
| Healthcare and Pharmaceuticals | |
| Industrial and Automotive | |
| Consumer Electronics | |
| Other End User Industries |
| By Geography | |||||||
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| Australia and New Zealand | |||||||
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Anti-Counterfeit Packaging Market Research Faqs
How big is the Anti-Counterfeit Packaging Market?
The Anti-Counterfeit Packaging Market size is expected to reach USD 194.92 billion in 2024 and grow at a CAGR of 4.37% to reach USD 241.35 billion by 2029.
What is the current Anti-Counterfeit Packaging Market size?
In 2024, the Anti-Counterfeit Packaging Market size is expected to reach USD 194.92 billion.
Who are the key players in Anti-Counterfeit Packaging Market?
Avery Dennison Corporation, CCL Industries Inc., 3M Company, Zebra Technologies Corporation and E.I. Du Pont De Nemours and Company are the major companies operating in the Anti-Counterfeit Packaging Market.
Which is the fastest growing region in Anti-Counterfeit Packaging Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Anti-Counterfeit Packaging Market?
In 2024, the North America accounts for the largest market share in Anti-Counterfeit Packaging Market.
What years does this Anti-Counterfeit Packaging Market cover, and what was the market size in 2023?
In 2023, the Anti-Counterfeit Packaging Market size was estimated at USD 186.40 billion. The report covers the Anti-Counterfeit Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Anti-Counterfeit Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Anti-Counterfeit Packaging Industry Report
Statistics for the 2024 Anti-Counterfeit Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Anti-Counterfeit Packaging analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Anti-Counterfeit Packaging Market Report Snapshots
