Anti-aging Market - Growth, Trends, and Forecast (2020 - 2025)

The Anti-aging Market is segmented by Product Type, Service, Device, and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

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Market Overview

The global anti-aging market is expected to experience a robust growth in the forecast period. As of 2017, North America, followed by Europe and Asia-Pacific, held up to 60% of the market share.  

  • Growing aging population worldwide, increasing number of medical tourism for cosmetic procedures, and rising consumer demand for anti-aging products are the other factors driving the market. Moreover, these factors have led to the introduction of safe and efficient anti-aging products and services in the market. With the rising beauty consciousness among people, there is a potential market for anti-aging devices and aesthetic plastic surgeries.
  • According to the American Society for Aesthetic Plastic Surgery, in 2014, Americans spent around USD 8.5 billion on cosmetic procedures. Nearly total of 28,315 cosmetic procedures were performed in the United Kingdom, in 2017. However, factors, like stringent regulatory environment, are restraining the market growth.


Scope of the Report

Skin aging is a complex biological process, influenced by a combination of endogenous or intrinsic and exogenous or extrinsic factors. Because of the fact that skin health and beauty are considered among the principal factors representing overall well-being in humans, several anti-aging strategies have been developed during the past years. The scope of the market includes the anti-aging products and services used for the aesthetics in the aging process.

Product Type
Anti-wrinkle Product
Anti-stretch Mark Product
Hair Color
UV Absorber
Natural Product
Acne Treatment
Liposuction Service
Chemical Peel
Eyelid Surgery
Hair Restoration
Radio-frequency Devices
Laser Therapy
Anti-cellulite Treatment Device
Microdermabrasion Device
North America
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle East & Africa
South Africa
Rest of Middle East & Africa
South America
Rest of South America

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Key Market Trends

Anti-wrinkle Products Dominate the Market, Accounting for the Majority of the Total Share

Wide range of anti-aging products is available in the market for different needs of the consumers. Currently, anti-wrinkle products dominate the market, accounting for the majority of the total share.  The anti-wrinkle products segment accounted for the largest market share, and it is expected to experience robust growth by 2024.

The natural products segment is anticipated to witness the highest growth rate, due to the side effects associated with cosmetics and chemical-based products. The demand for different types of anti-aging products and services has been growing since the past years. Based on type of devices, radiofrequency is expected to lead the anti-aging market, during the forecast period. Factors, such as an increase in the aging population and increasing prevalence of skin photo aging, are the major driving forces of the market.


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North America is Expected to Hold the Largest Share in the Anti-aging Market During the Forecast

On a geographical basis, surging incidences of sedentary lifestyle and rising concerns regarding signs of aging are envisioned to set the tone for the North American anti-aging market. Owing to which, North America may take command of the global market, in terms of share. The United States accounts for the largest share in the global anti-aging market, followed by Japan, France, Brazil, Germany, China, South Korea, and Italy, this is due to the high consumer awareness regarding anti-aging products.

Japan is becoming one of the established markets for the anti-aging products and services, because of the modern lifestyles of Japanese population. Countries, like the United States, and regions, like Europe and Australia, are also a few leading markets, globally. The Japanese anti-aging market is evolving because of the new product introductions and services.


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Competitive Landscape

There is a huge competition in the anti-aging market. With the presence of many domestic and also international market players, it is difficult for a company to survive in the global anti-aging market. Most of the market players are adopting various growth strategies, such as acquisitions, partnerships, and new product launches, in order to survive in the market.

For instance, in January 2018, USANA announced the launch of a new skincare line, Celavive, in 2018, to reduce wrinkles. In January 2018, Vernell launched Cellifique, its new anti-aging gel for men that promises excellent skin revitalization and firmness. In September 2018, Syneron Medical Ltd. acquired Ellipse A/S, company that manufactures and markets laser-based and intense pulse light (IPL) platforms for different types of medical and aesthetic skin treatments.


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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Aging Population

      2. 4.2.2 Rising Beauty Consciousness

      3. 4.2.3 Increasing Number of Medical Tourism for Cosmetic Procedures

    3. 4.3 Market Restraints

      1. 4.3.1 Stringent Regulatory Environment

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Anti-wrinkle Product

      2. 5.1.2 Anti-stretch Mark Product

      3. 5.1.3 Hair Color

      4. 5.1.4 UV Absorber

      5. 5.1.5 Natural Product

    2. 5.2 Service

      1. 5.2.1 Acne Treatment

      2. 5.2.2 Anti-pigmentation

      3. 5.2.3 Liposuction Service

      4. 5.2.4 Abdominoplasty

      5. 5.2.5 Chemical Peel

      6. 5.2.6 Eyelid Surgery

      7. 5.2.7 Sclerotherapy

      8. 5.2.8 Hair Restoration

    3. 5.3 Device

      1. 5.3.1 Radio-frequency Devices

      2. 5.3.2 Laser Therapy

      3. 5.3.3 Anti-cellulite Treatment Device

      4. 5.3.4 Microdermabrasion Device

    4. 5.4 Geography

      1. 5.4.1 North America

        1. US

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. UK

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle East & Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East & Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 L'Oreal

      2. 6.1.2 Allergan

      3. 6.1.3 Procter & Gamble

      4. 6.1.4 Unilever

      5. 6.1.5 Estee Lauder

      6. 6.1.6 Beiersdorf

      7. 6.1.7 Shiseido

  7. *List Not Exhaustive

** Subject to Availability

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments

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