Market Trends of Anime Industry
The Growing Popularity of Streaming Platforms is Analyzed to Drive the Anime Market
- The growing popularity of streaming platforms is a significant driver of the global anime market. The growing popularity of OTT and streaming platforms like Amazon Prime and Netflix and online video sites like YouTube are significantly contributing to the growth of the anime market. These online streaming platforms offer easy access to anime content to viewers worldwide. Easy browsing and search option allows viewers to search for their favorite anime shows conveniently.
- Additionally, market vendors are capitalizing on the growth opportunity and partnering with streaming platforms to offer their anime content, thus positively driving the market's growth. For instance, in August 2022, Japan-based entertainment company Nippon TV signed a deal with streaming platform Netflix and licensed 13 popular anime titles to be streamed non-exclusively on the world's most extensive streaming platform. The titles will be streamed in 104 countries: Italy, Saudi Arabia, Spain, Turkey, Finland, South Africa, and the UAE.
- Similarly, in February 2023, entertainment network KC Global Media expanded its reach in Asia as it entered India with the launch of Animax on JioTV as part of JioTV specials. The broadcaster said that fans across India can seamlessly stream the best of Japanese anime, including the classic anime titles. The collaboration would amplify KC Global Media's footprint in India through JioTV's customer base, the country's rising demand for anime content, and the growing Japanese pop-culture fan communities for anime, manga, and more.
- Additionally, various streaming platforms, such as Netflix, continuously focus on expanding the anime content on platforms to gain a new subscriber base. Further, the growth in the paid subscribers of the streaming platforms is further analyzed to broaden the anime market worldwide. For instance, according to Netflix, the company had 238.39 million paid subscribers worldwide as of the second quarter of 2023. The number of paid subscribers worldwide increased from 182.86 million in the first quarter of 2020 to 238.39 million paid subscribers in the second quarter of 2023.
Understand The Key Trends Shaping This Market
Download PDF
Asia Pacific is Expected to Hold Significant Market Share
- The Asia Pacific region is expected to hold a significant market share in the global anime market owing to the presence of prominent market vendors, technological advancements in the anime landscape, growth in streaming platforms coupled with the increased demand for anime content. In addition, countries such as Japan and China are expected to hold a major share of the Asia-Pacific anime market as these countries continue to produce innovative, creative works that appeal to fans across the region.
- Moreover, the growth in the consumption of more immersive anime content across multiple channels, such as ultra-high-definition TVs, the internet, and smartphones, to head-mounted devices, is also fostering the anime market demand, especially across China and Japan during the forecast period. Additionally, the Asia-Pacific region's abundant qualified workforce in the anime industry leads to a low cost of production, propelling regional market expansion.
- The accessibility to anime content on streaming platforms has also helped get more people on board in the region, thus positively impacting the market growth. Countries like Japan benefit positively from the growth in streaming platforms and the growing sale of anime merchandise. Streaming platforms like Netflix, witnessed a sharp increase in the number of anime productions, and merchandise sales for franchises like Pokemon and Demon Slayer have significantly expanded the anime market in the country.
- Further, the booming theatrical market, the growing popularity of anime, and the growth in anime content are analyzed to rapidly drive the anime market in China over the forecast period. Additionally, government subsidies and increasing consumption of anime content drive lucrative growth opportunities for market vendors in the country.
- Additionally, the market vendors are partnering with film actors in the Asia Pacific to expand anime's popularity. For instance, in July 2023, Global anime brand Crunchyroll partnered with actor Tiger Shroff to establish a deeper and more authentic connection with the young anime community in the country. Such developments are analyzed to expand the anime market in the Asia Pacific region over the forecast period.
Get Analysis on Important Geographic Markets
Download PDF
