Animal Pregnancy Test Kit Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Animal Pregnancy Test Market is Segmented by Product Type (Pregnancy Test Kit Cassettes, Pregnancy Test Kit Strips and Enzymes-Linked Immunoassay Test Kit), Distribution Channel (Veterinary Hospitals and Clinics, Retail Stores, and E-Commerce), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

Animal Pregnancy Test Market Size

Compare market size and growth of Animal Pregnancy Test Kit Market with other markets in Healthcare Industry

Animal Pregnancy Test Market Analysis

The Animal Pregnancy Test Kit Market is expected to register a CAGR of 4.5% during the forecast period.

Many veterinary organizations, including the World Veterinary Association, concentrated on animal health during the COVID-19 pandemic to address the demand for food, medications, necessities, vaccines, tests, and diagnostics equipment. Due to the lockdown and travel restrictions, many veterinarians and livestock owners were unable to receive necessary veterinary services, such as regular health checks, medications, vaccinations, and testing and diagnostic equipment. Medicine shortages and supply disruptions for animal healthcare goods have been reported in a number of nations. To reduce the supply of drugs, the government has implemented a number of initiatives. Such as, in July 2020, the Centers For Disease Control and Prevention recommended certain guidelines to veterinary professionals for routine health check-in. To fill the void left by supply disruptions, "Health for Animal" has taken an initiative to supply 90% of the world's veterinary supplies, such as veterinary diagnostic kits and veterinary medicine and it also ensures that there was no scarcity of veterinary supplies in the United States and Europe. Thus, owing to the aforementioned factors, COVID-19 had a profound impact on the market studied. However, due to the relaxation of strict regulation during the post pandemic period is expected to drive the demand for animal pregnancy kits due to the usual functioning of the supply chain management, thereby contributing to the growth of the market over the coming five years.

The animal pregnancy test kits market is largely driven by rising pet adoption. According to the 2021-2022 National Pet Owners Survey, conducted by the American Pet Products Association (APPA), around 70% of United States households own a pet, which equates to 90.5 million homes, including 45.3 million cats and 69 million dogs. Such high adoption of pet, creates more awarness about animal health, care and checkups and thus it is expected to contribute in the growth of the studied market.

Additionally, rising veterinary care spending, a growing focus on animal health, and the rise in availability of test kits drive the market over the forecast period. For instance, according to the 2022 statistics published by the Insurance Information Institute, it has been observed that in the United States 3.9 million pets were insured at the end of 2021, with an increase of 20% as compared to 2020. Such increase in the pet insurance, the owners are more likely to focus on animal healthcare, thereby contributing to the growing demand for animal pregnancy test kits and boosting the growth of the market over the forecast period.

Animal health is one of the important components of the livestock business in which productive efficiencies of animals drive the demand and supply of livestock products. For instance, in June 2020, to increase the productive efficiencies of animals the Government of India launched program, called the National Artificial Insemination Programme, through which 76 lakh bovines had been inseminated with the semen of high genetic merit bulls. Hence, this drives the demand for animal pregnancy test kits as these kits have been increasingly used to check the success of insemination.

Also, the increasing product launches are expected to drive the growth of the market over the forecast period. For instance, in October 2021, Bellylabs launched a dog pregnancy rapid test for home use. The test kit contains all equipment needed to perform the test at home by a breeder or owner.

However, the high cost of animal pregnancy test kits and low expenditure on animal healthcare products in underdeveloped countries is anticipated to restrain the growth of the market studied over the forecast period.

North America Dominates the Market and Expected to do Same Over the Forecast Period

Geographically, North America is the most lucrative market expected to hold the maximum market share in animal pregnancy test kits. Due to certain factors, such as the rising adoption of pets, an increase in the rate of artificial insemination, and growing awareness among livestock owners, the regional market is likely to grow significantly.

For instance, according to the Society of Prevention of Cruelty to Animals published in May 2021, the United States reported a higher adoption rate of pets. 90% of households own dogs, and 85% own cats. To increase the population of pets, the livestock owner focused on increasing the breeding rate. Thus, checking the success of breeding increases the demand for animal pregnancy test kits. According to the American Veterinary Medical Association, in September 2021, more than 90% of veterinary hospitals in the United States offered insemination services. As the rate of insemination increases, the sales of animal pregnancy test kits are expected to rise over the forecasted period.

Additionally, the increasing collaboration and mergers and acquisitions between the companies are expected to contribute to the market's growth. For instance, in August 2020, Elanco Animal Health Inc. acquired Bayer's Animal Healthcare unit to expand its animal healthcare portfolio.

Thus, the above-mentioned factors are likely to boost regional growth over the forecast period.

Animal Pregnancy Test Industry Overview

The animal pregnancy test kits market is highly competitive due to the presence of major market players. The competitive landscape includes an analysis of a few international and local companies that hold market shares and are well known. Some of the major players in the market are IDEXX, Fassisi, Biotracking, and others.

Animal Pregnancy Test Market Leaders

  1. IDEXX laboratories

  2. Fassisi

  3. Bio Tracking

  4. BioNote Incorporation

  5. J and G Biotech Ltd

  6. *Disclaimer: Major Players sorted in no particular order
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Animal Pregnancy Test Market News

  • In June 2022, IDEXX laboratories bought to market the Aleryts on Fram pregnancy test, which can be used cowside to determine pregnancy as early as 28 days post-breeding or 70 days post-calving.
  • In September 2021, the Madhya Pradesh Wildlife Department of India collaborated with the Nanaji Deshmukh Veterinary Science University to develop a special pregnancy detection kit for tigresses in the wild.

Animal Pregnancy Test Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Adoption of Pets
    • 4.2.2 Growing Focus on Animal Health and Rising Veterinary Expenditure
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Animal Pregnancy Testing Kits
  • 4.4 Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product Types
    • 5.1.1 Preganancy Test Kits Cassettes
    • 5.1.2 Preganancy Test Kits Strips
    • 5.1.3 Enzymes- Linked Immunoassay Test Kits
  • 5.2 By Distribution Channel
    • 5.2.1 Veterinary Hospital and Clinics
    • 5.2.2 Retail Stores
    • 5.2.3 E-commerce
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Rest of the World

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IDEXX Laboratories
    • 6.1.2 Fassisi
    • 6.1.3 Bio Tracking
    • 6.1.4 Biomerieux
    • 6.1.5 Bioeasy
    • 6.1.6 Belly labs
    • 6.1.7 Neogen Corporation
    • 6.1.8 BioNote Incorporation
    • 6.1.9 Heska Corp.
    • 6.1.10 Randox Laboratories Limited
    • 6.1.11 Toco Diagnostics
    • 6.1.12 J and G Biotech Ltd
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Animal Pregnancy Test Industry Segmentation

As per the scope of the report, animal pregnancy test kits are rapid-response kits used to determine the pregnancy status of an animal. These are commonly used in animal husbandry units to determine whether induced or artificial insemination was successful. The animal pregnancy test market is segmented by Product Type (Pregnancy Test Kit Cassettes, Pregnancy Test Kit Strips, and Enzymes-Linked Immunoassay Test Kits), Distribution Channel (Veterinary Hospitals and Clinics, Retail Stores, and E-commerce), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the value (in USD million) for the above segments.

By Product Types Preganancy Test Kits Cassettes
Preganancy Test Kits Strips
Enzymes- Linked Immunoassay Test Kits
By Distribution Channel Veterinary Hospital and Clinics
Retail Stores
E-commerce
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Rest of the World
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Animal Pregnancy Test Market Research FAQs

What is the current Animal Pregnancy Test Kit Market size?

The Animal Pregnancy Test Kit Market is projected to register a CAGR of 4.5% during the forecast period (2025-2030)

Who are the key players in Animal Pregnancy Test Kit Market?

IDEXX laboratories, Fassisi, Bio Tracking, BioNote Incorporation and J and G Biotech Ltd are the major companies operating in the Animal Pregnancy Test Kit Market.

Which is the fastest growing region in Animal Pregnancy Test Kit Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Animal Pregnancy Test Kit Market?

In 2025, the North America accounts for the largest market share in Animal Pregnancy Test Kit Market.

What years does this Animal Pregnancy Test Kit Market cover?

The report covers the Animal Pregnancy Test Kit Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Animal Pregnancy Test Kit Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Animal Pregnancy Test Kit Industry Report

Statistics for the 2025 Animal Pregnancy Test Kit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Animal Pregnancy Test Kit analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Animal Pregnancy Test Kit Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)