Animal Microchip Implant Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 636.01 Million |
| Market Size (2029) | USD 876.52 Million |
| CAGR (2024 - 2029) | 6.63 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Animal Microchip Implant Market Analysis
The Animal Microchip Implant Market size is estimated at USD 636.01 million in 2024, and is expected to reach USD 876.52 million by 2029, growing at a CAGR of 6.63% during the forecast period (2024-2029).
The market is expected to grow significantly over the forecast period as pet adoptions increase and pet owners become more aware of technology. Technological advancements significantly contribute to the global demand for microchip implants.
The increase in animal shelters for street dogs and their protection drives the market's growth. For instance, according to data updated by the European Pet Food Industry Federation (FEDIAF) in July 2023, the dog population in the region was over 66.8 million, while the cat population was over 77.9 million. Moreover, according to the same source, in Poland, over 49% of the households owned at least one dog, and over 40% owned a cat in 2023. Also, the Global State of Pet Care report published by the HealthForAnimals Organization in September 2022 highlighted that over half a billion dogs and cats are adopted by families in Europe, along with the United States, Brazil, and China.
In addition to the above factors, the rising trend of pet adoption worldwide is another key factor driving growth in this segment. According to data updated in 2022 by Der Deutsche Heimtiermarkt, 47% of households in Germany had pets, and the population kept 34.7 million dogs, cats, small animals, and ornamental birds as pets. The number of cats adopted was higher than that of dogs, with 16.7 million cats living in 26% of German households compared to 10.3 million dogs in 21% of households. Therefore, as per the statistics mentioned above, pet adoption is significantly increasing globally, which is expected to increase the demand for animal microchip implants, further boosting the market's growth.
Increasing initiatives taken by the government and the key players are expected to boost the market's growth. For instance, in September 2022, El Paso Animal Services unveiled new technology to reunite lost pets with families. In partnership with 24Pet, Animal Services launched the 24Pet Reunite Site solar-powered microchip scanner. Furthermore, in May 2022, to create a vast database of its livestock and improve animal traceability, the state of Kerala in India equipped its cattle population with radio-frequency identification (RFID) microchips. This database established a connection with the animal microchip implant market by demonstrating the practical application and benefits of RFID technology in livestock management, thereby driving demand and innovation.
However, the relative lack of awareness regarding the benefits of animal microchip implants is expected to restrain market growth to some extent over the forecast period.
Animal Microchip Implant Market Trends
The RFID Chip and Implanter Segment is Expected to Witness Significant Growth Over the Forecast Period
RFID chips are subcutaneously implanted, typically positioned between the shoulder blades, using an implanter with a large-bore needle. The process is relatively painless and doesn't require anesthesia. Each RFID chip houses a unique registration number and contact information for the brand's registry. When a handheld scanner detects the chip's radio frequency, it displays the embedded information. Consequently, animal shelters or veterinary clinics that locate a lost pet can contact the registry to obtain the owner's contact details.
The increasing number of lost animals is expected to increase the demand for RFID chips and implanters, boosting the segment's growth over the forecast period. For instance, according to an article published by PetKeen in October 2022, about 15% of cat owners lose their feline companions, and approximately 1.5 million lost pets are euthanized at shelters annually.
Additionally, the surge in cat ownership, attributed to urbanization, apartment living, and evolving cultural attitudes, is significantly impacting the RFID chip and implanter segment. For instance, according to the 2023-2024 Animal Public Power Association National Pet Owners Survey, over 46.5 million households in the United States owned a cat. According to an article published by the World Animal Foundation in January 2023, there were over 400 million cats worldwide. The high prevalence of cat ownership globally drives the demand for microchip implants as pet owners seek advanced and reliable identification methods to ensure the safety and well-being of their pets.
According to another study published by Data Axle in July 2023, the demographic insight that cat owners are generally older than dog owners, with almost 70% being over 60 compared to 52% of dog owners, had significant implications for market growth. The demographic trend of cat owners being generally older drives segmental growth as older pet owners prioritize reliable pet tracking and identification solutions, increasing demand for advanced microchip technology.
Market players are focusing on launching new products worldwide to enhance their presence. For instance, in November 2022, MSD Animal Health launched HomeAgain Thermochip, a new identification microchip incorporating a temperature biosensor to measure the cat or dog's subcutaneous temperature. Such advances boost awareness and promote demand for these products from pet owners. All such factors mentioned above are collectively expected to boost the segment’s growth over the forecast period.
North America is Expected to Hold the Largest Market Share Over the Forecast Period
The animal microchip implant market in North America is expected to grow at a good pace over the forecast period. The growing awareness among pet owners about animal microchips and available services and the increasing adoption of pets are the major factors driving the growth.
The increase in spending on pet care and rising pet adoption are expected to boost the market's growth in the region. For instance, according to the Pangolia report in May 2024, in 2022, Toronto animal shelters experienced a 75% increase in the number of pets surrendered compared to the previous year. The Ottawa Humane Society reported a 15% rise in animals arriving at their facility. In 2023, the BC SPCA successfully found homes for 11,138 animals. Meanwhile, the Regina Humane Society facilitated the adoption of 2,085 animals in 2022, and the Calgary Humane Society found homes for 2,371 animals in the same year.
According to the same source, the Ontario SPCA recorded 3,918 animal adoptions in 2022. The significant increase in pet surrenders and the substantial number of adoptions reported by various animal shelters and humane societies across Canada in 2022 and 2023 underscored a heightened need for reliable pet tracking and identification solutions, thereby driving the growth of the market.
Similarly, according to the 2023-2024 National Pet Owners Survey conducted by the American Pet Products Association (APPA), around 66% of US households owned a pet, which equated to 86.9 million homes, including 46.5 million cats and 65.1 million dogs. The most popular animals that are adopted worldwide are cats and dogs. This rising adoption of pets may drive the growth of veterinary healthcare management services and products in the United States over a more extended period, which will further the market growth during the forecast period.
Animal Microchip Implant Industry Overview
The animal microchip implant market is fragmented and consists of several major players. Some of the companies currently dominating the market are Avid Identification Systems Inc., Datamars SA, Trovan Ltd, Elanco Animal Health Inc., and Virbac Corporation.
Animal Microchip Implant Market Leaders
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Avid Identification Systems, Inc
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Datamars SA
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Elanco Animal Health Inc
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Trovan Ltd
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Virbac Corporation
*Disclaimer: Major Players sorted in no particular order
Animal Microchip Implant Market News
- June 2024: The UK Environment Ministry introduced legislation making microchipping mandatory for cats. This move mirrored a successful initiative for dogs, where microchipping emerged as the most effective means of pet identification, significantly boosting the chances of reuniting microchipped dogs with their owners.
- April 2024: Lip Chip LLC unveiled a cutting-edge microchip solution for horse owners. This innovative technology helps horse owners manage and securely store their animals' records and ensures they receive timely health updates. Once the microchip is inserted, Lip Chip's system seamlessly scans it, triggering a dedicated portal within their app. This portal then promptly compiles a detailed report specifically tailored to each horse.
Animal Microchip Implant Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Pet Adoption
4.2.2 Increasing Number of Lost Animals and Increasing Pet Care Expenditure
4.3 Market Restraints
4.3.1 High Cost Associated with Implementation of Predictive Analysis
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - in USD)
5.1 By Component
5.1.1 RFID Chip and Implanter
5.1.2 Chip Reader
5.2 By Pet Type
5.2.1 Cats
5.2.2 Dogs
5.2.3 Horses
5.2.4 Others (Birds, Guinea Pigs, and Monitor Lizards among others)
5.3 By End User
5.3.1 Veterinary Healthcare Facilities
5.3.2 Breeders
5.3.3 Others (Veterinary Pharmacies and Households among others)
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 Middle East and Africa
5.4.4.1 GCC
5.4.4.2 South Africa
5.4.4.3 Rest of Middle East and Africa
5.4.5 South America
5.4.5.1 Brazil
5.4.5.2 Argentina
5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Animalcare Group PLC
6.1.2 Avid Identification Systems Inc.
6.1.3 Datamars SA
6.1.4 Elanco Animal Health Inc.
6.1.5 Merck Co Inc.
6.1.6 Microchip4Solutions Inc.
6.1.7 Pethealth Inc.
6.1.8 Trovan Ltd
6.1.9 Virbac Corporation
6.1.10 Pet-ID Microchips Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Animal Microchip Implant Industry Segmentation
As per the scope, an animal microchip implant is an identifying integrated circuit placed under the skin of an animal. The chip, about the size of a large grain of rice, uses passive radio-frequency identification (RFID) technology and is also known as a PIT (passive integrated transponder) tag.
The animal microchip implant market is segmented by component, pet type, end user, and geography. By component, the market is segmented into RFID chip and implanter and chip reader. The pet type segment is further divided into cats, dogs, horses, and others. The end user segment is further divided into veterinary healthcare facilities, breeders, and others. The market is segmented based on geography into North America, Europe, Asia-Pacific, Middle East and Africa, and South America. The report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (USD) for all the above segments.
| By Component | |
| RFID Chip and Implanter | |
| Chip Reader |
| By Pet Type | |
| Cats | |
| Dogs | |
| Horses | |
| Others (Birds, Guinea Pigs, and Monitor Lizards among others) |
| By End User | |
| Veterinary Healthcare Facilities | |
| Breeders | |
| Others (Veterinary Pharmacies and Households among others) |
| Geography | ||||||||
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Animal Microchip Implant Market Research FAQs
How big is the Animal Microchip Implant Market?
The Animal Microchip Implant Market size is expected to reach USD 636.01 million in 2024 and grow at a CAGR of 6.63% to reach USD 876.52 million by 2029.
What is the current Animal Microchip Implant Market size?
In 2024, the Animal Microchip Implant Market size is expected to reach USD 636.01 million.
Who are the key players in Animal Microchip Implant Market?
Avid Identification Systems, Inc, Datamars SA, Elanco Animal Health Inc, Trovan Ltd and Virbac Corporation are the major companies operating in the Animal Microchip Implant Market.
Which is the fastest growing region in Animal Microchip Implant Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Animal Microchip Implant Market?
In 2024, the North America accounts for the largest market share in Animal Microchip Implant Market.
What years does this Animal Microchip Implant Market cover, and what was the market size in 2023?
In 2023, the Animal Microchip Implant Market size was estimated at USD 593.84 million. The report covers the Animal Microchip Implant Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Animal Microchip Implant Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Animal Microchip Implant Industry Report
Statistics for the 2024 Animal Microchip Implant market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Animal Microchip Implant analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Animal Microchip Implant Market Report Snapshots
